The field of digital marketing is in a constant state of change and evolution. The techniques that were used a couple years ago are now obsolete. It is essential to find new effective tools and resources to make work more practical, agile and efficient.
It is important to be aware of new trends and technologies in digital marketing to make the most of it. Artificial intelligence is quickly changing the way marketing works, especially in recent years.
Many companies are creating innovative digital marketing campaigns with the help of artificial intelligence. What are some ways that you can use AI in digital marketing to improve your campaigns? We will be focusing on AI in digital marketing and how it can be used in various marketing strategies.
AI
AI is an abbreviation for artificial intelligence. It is a branch of computer science. It suggests making machines that can act like humans by being able to reason, make choices, and solve problems.
Its base is directly related to data. In other words, it works with a lot of data. In this way, AI is able to take data, analyze it, and come up with the best solution using only logical reasoning from a computer’s perspective.
Digital marketing is just starting to take advantage of artificial intelligence. The technology for automating and scaling artificial intelligence digital marketing campaigns exists now and is accelerating.
AI in digital marketing
1. Product /content recommendations
According to the study done by McKinsey Company, 35% of what consumers purchase on Amazon and 75% of what they watch on Netflix is a result of product recommendations made by AI in digital marketing.
Content personalization is perfect for greater participation among users. This means finding the products that are relevant and personalized to each audience and bringing them to them. Many brands, such as Amazon and Spotify, increase conversations by doing things like this.
Since this has been working well for major brands, other brands are now following suit and using AI-powered personalized recommendations. The audience will only see relevant products.
It is unnecessary to use the best product or content recommendations when the room is already well-lit. Recommendations from artificial intelligence can help you to find things that you didn’t even know you needed.
2. Emails
Artificial intelligence is being used more and more in email marketing. Email marketing that uses AI can help you customize messages to each individual customer and automate responses.
Artificial intelligence can more precisely segment your audience. The content must be personalized before it can be used by the users.
AI employs more intricate algorithms to study your clientele’s past behavior, inclinations, and choices with respect to your commodities. Artificial intelligence creates emails that are personalized to the user by gathering data and information.
If you personalize emails to the user’s needs, they will feel as if you understand them and be more likely to make a purchase.
Artificial intelligence can help you determine the best times to contact your users. This is done by collecting information about users’ online activity.
So, the chances of reading your offers grow considerably. Different users have different schedules, so the best way to contact them is when it works best for them.
When confronted with AI in advanced email advertising, you can actualize various instruments. For example, using Phrasee to create issue descriptions, email content, or calls to action can produce better results than if a human-designed them.
3. Chatbots as AI in digital marketing
Many companies are opting to have a virtual assistant on their website. Chatbots help companies learn what customers want by answering their frequently asked questions without human intervention.
A virtual assistant that uses artificial intelligence can provide potential customers with a more human conversation, improving their user experience.
The AI uses machine learning algorithms to learn and improve its performance. As a result, it will improve constantly. The better the chatbot performs, the more interactions it will have.
Many people do not enjoy conversations with chatbots because the answers are automated and rigid. If a user has a complex question, the robot will not be able to generate a response that is considered satisfactory.
But with AI it’s all simpler. The chatbot is learning to give more accurate answers.
This tool will help us improve our customer service because it provides immediate feedback from customers. We can provide customer service 24/7 with this system.
They can handle a lot of queries at once and still provide high-quality service.
4. Video marketing
There is plenty of evidence that videos are useful. In 2021, 80% of Internet traffic will be video, according to Cisco. Most marketers believe that video is more likely to result in a higher return on investment than other marketing strategies.
AI has revolutionized video marketing, and marketers can use this to their advantage.
Netflix, a large media service provider, uses AI to suggest video content to its subscribers. If you want to increase engagement and conversion in your business, this is fairly relevant.
This means that you need to consider what kinds of videos you want to create. An interesting story or just your company history? It’s very important to create an engaging video.
Designing a website by yourself can be difficult and take a lot of time. There are many video tools that can help you avoid the pain, like FlexClip video maker.
FlexClip uses AI to access a database of stock videos, photos, and music. The video editor is also easy to use, even if you have little knowledge in video editing and designing.
You can create marketing videos in minutes that are easy, powerful, and flexible. Creating a video doesn’t have to be complicated or time-consuming, no matter what the subject matter is.
The video tools available will help you to create a video with suitable themes and effects. The following three steps will help you create an excellent marketing video.
You can save your high-quality video once you finish it, and then upload it to YouTube. YouTube also uses artificial intelligence in many ways, as do many other websites and apps.
In other words, YouTube removed 8.3 million objectionable videos automatically in Q1 this year. Seventy-six percent of the videos that were removed were found by YouTube’s artificial intelligence classifiers, according to YouTube’s Transparency Report.
5. Craft personalized customer experience
Brands can use AI to improve customer experience by providing each customer with personalized content, offers, and support.
When was the last time you purchased something from an online store? A page is displayed with products that may be of interest, as well as selections of what the user is likely to purchase.
AI is used to suggest products to you based on your past purchases. AI can improve customer experience by personalizing interactions. For example, a customer service chatbot might use information from a customer’s purchase history to offer tailored recommendations.
If you use AI to personalize your campaigns, you’ll see more sales, engagement, and customers sticking around.
6. AI-enhanced PPC advertising
AI is also used widely in PPC advertising. The findings of GoodFirms’ research on the application of Artificial Intelligence in PPC are intriguing, according to PPC experts.
In particular, some top of AI applications in PPC are:
- Smart bidding
- Micro-moment targeting
- Responsive ads
- Performance analysis
- Dynamic search ads
- Price optimization
- Account management
You may be able to monitor more advertising platforms using AI, which could give you an advantage over your competitors.
7. Speech recognition
Have you ever wanted to feel like Jarvis from the Marvel movie “Iron Man”? Although Jarvis is still ahead of current technology, it is possible that it will happen in the future.
We already have similar AIs that can recognize speech. Ever heard of Siri, Google Assistant, or Alexa? Some popular chatbots use speech recognition.
AIs that can recognize spoken words and convert them into text to execute a command are becoming increasingly common. Some apps, like Google Maps and Shazam, use speech recognition to function hands-free.
How can marketers use speech recognition for their campaigns? This means that over half of all households will have a smart speaker within the next four years, compared to just over one in ten households having one currently.
This means that sales from voice shopping are expected to increase by 2000% in the next four years. This data suggests that utilizing speech recognition in your marketing campaign is extremely beneficial.
8. Dynamic pricing
This AI is often referred to as personalized pricing. A product’s price is determined by demand and supply.
The prices of ride-sharing apps, for example, increase when demand is high or when you can’t find a discount on a product you’re trying to buy online.
A bot associated with an application or website can keep track of your use of predictive analytics tools like cookies, search history, and other activities, in order to provide you with up-to-the-minute pricing information.
This means that you will receive fewer discounts and/or higher prices for the product/service you need at the moment. It sounds unfair, doesn’t it? But there are always two sides to a story.
When the demand for a product is down, dynamic pricing can help customers save money. Hotel rooms that go unsold is a good example of this. Dynamic pricing can help to make prices more competitive in order to attract customers and help to decrease the chances of a vacancy.
9. Automated image recognition
Some of the world’s biggest brands rely on artificial intelligence to accurately identify people and objects in images and videos up to 99.75% of the time.
If you are a Facebook user, you may have noticed that the system has become very good at recognizing your friends’ faces in the photos you post and automatically tagging them.
Image recognition can help to match online content with store visits from a marketing perspective. Many stores use facial recognition software to track their customers’ in-store visits and connect them to their profiles to give them a better online shopping experience.
Some businesses use technology that combines AI-managed push notifications to send real-time offers, discounts, and personalized messages to customers individually.
This makes stores more engaging for customers and helps them maintain interest while they’re shopping.
10. Ensure data quality and privacy
If AI is used correctly, it can improve the data quality and privacy of an organization. Typically, marketers have a lot of data at their disposal.
To get the most out of AI solutions, it’s important to have high-quality data that AI can use to do its job.
Instead of struggling with data quality issues caused by complicated data management, consider using modern data warehouse and all-in-one data management software.
Artificial intelligence can help you gather better data, and prevent this data from being harmed by cyber attacks.
AI marketing importance
1. Automation
AI makes your marketing automation more intelligent. Translating data into decisions can positively impact your business outcomes when working with marketing automation.
The most important thing is not the data itself, but being able to use that data to make informed decisions quickly and accurately. AI marketing can help improve the speed of your marketing tasks.
Artificial intelligence can assist marketers with increasing the amount of campaigns they create, understanding what actions would be most beneficial for customers, and figuring out which campaign would be most appropriate to send to them.
While AI in email marketing automation may be considered outdated by some, it is still a valuable tool that businesses can use to increase customer engagement and email open rates, as well as save time and money. AI can optimize subject lines for clicks and track their performance better than a copywriter.
Artificial intelligence can create and improve content for emails so that it is both enjoyable and useful for the recipient.
AI is used in social media automation to help businesses increase customer engagement and optimize content.
2. Cost savings
AI can help you eliminate many of the resources usually needed to create and implement a marketing strategy. You can use AI to work more quickly and efficiently, reducing your costs and increasing your revenue.
If your organization is overspending and taking too long to complete tasks, AI can help by automating repetitive and mundane tasks.
It speeds up the completion of tasks and reduces the number of errors to zero. You can save a lot of money on staffing costs by delegating less important tasks to people who are already employed.
With AI, you can work more efficiently.
For example, a content manager can use AI to perform A/B tests automatically, speeding up the process and achieving results that are superior to those that could be achieved by humans.
3. Increased ROI
AI can help marketers better understand customers and improve customer experiences by providing insights that can be difficult or impossible to obtain through traditional methods. It can also help automate tasks such as customer segmentation and personalized content creation, which can improve the efficiency and effectiveness of marketing campaigns.
The use of AI in marketing allows marketers to create more targeted and individually tailored customer journeys, which in turn increases the ROI on each customer contact.
AI allows marketers to better understand their customers and how to group them, so they can provide a better experience throughout the customer’s journey.
Businesses can increase their ROI by carefully studying customer insights and determining what those customers really want. This way, they can avoid wasting money on campaigns that will not be effective. They can focus on more positive campaigns that will not irritate customers.
