Without great content, you can’t get conversions.
Are you worn out from tending to crises all the time? Are you attempting to address every commercial issue by means of creating blogs, infographics, and tweets that are worthy of a Pulitzer Prize?
There is hope. Before we discuss how to create great content, let’s first come to an understanding of what it truly is.
Investing in a Content Marketing Strategy
Content marketing is usually cheaper, on average, than other strategies, costing about 62% less, but still yields three times the leads. That’s a persuasive fact to lead skeptics who are unsure of the advantage, correct?
Only about a third of business owners have a specifically planned and written-out approach for content marketing. Where is the disconnect? Question: Why isn’t this highly valued activity a key focus in every company?
Simple. Realtors are often overworked and overwhelmed. Think about it. It takes around three and a half hours to compose a typical blog post. That’s well over a third of the typical workday.
Also included in this is the urgency of everyday situations and the never-ending flow of material that is competing for notice.
What strategies should business owners use to get the most successful results, when it feels like there is a constant pile of tasks that must be completed each day?
To get the most out of your time, you have to know where to search. These are the approaches to try with your content activities to begin seeing positive outcomes.
Illustrate to your visitors what you want them to understand, rather than simply informing them. When you go to your homepage, what jumps out? Is it just a sea of text? Where do your eyes go first?
Having just words and no visuals makes for a very boring page. When communicating a novel concept through written words, it is unlikely that the receiver will retain more than a tenth of the details.
If the same data is paired with an applicable image, the individual will more than likely remember 65 percent of it. How is that possible?
Humans can interpret visuals much quicker than written words; it takes them 60,000 times less time. The saying that a single image can convey a thousand words is particularly true in the realm of content marketing.
No need to create something brand new in order to make your existing content more visually engaging.
You can make your content more attractive by transforming your facts and figures into an infographic. Using a graphic design software like Canva can help create powerful infographics which will remain memorable for your viewers and lead to increased sharing of your articles.
2. Write To Go Viral
Not every piece of content is destined for fame. Content that is made to be useful or helpful but won’t gain much recognition or attention from the public is known as “old-fashioned utilitarian stuff.”
And that’s okay. Many content creators forget their potential to form content that will be shared broadly, and thus they remain stuck in the predicament of only creating practical material.
They always publish uninteresting, obligatory posts which only the most enthusiastic viewers will thoroughly read.
Don’t hesitate to take on some beneficial chances with your material. Be funny. Be shareable. Be a little edgy. Intended to be humorous, readily shared, and slightly off-color. The sales skyrocketed, rising by 107% in a period of five months, making it a viral hit.
If you are uncertain of how to formulate content that will go viral, investigate popular posts from 2017 that have been identified on Buzzsumo.
Above all, be yourself when you write. It may not be possible to always be successful with posts, however, originality is valued.
3. Go Where your Audience Goes
If you are looking to socialize with other individuals who share your appreciation for canines, a dog park is the place to be. If you seek to encounter people from Paris, you should visit the city. It’s no different for content marketing.
It’s a mistake to not branch out and just stay within the boundaries of the familiar platforms and content outlets. The issue is that the manner in which people access content is shifting.
For instance, not too long ago, who would have suspected that Alexa (and other voice search tools) could be utilized for content marketing? Projects such as Marketing School are providing access to their content via different types of technology in order to better connect with their audience.
Head to the place where your target audience is most likely to be found and they are likely to give you their attention. How do you know where that is? Investigate where the people you are trying to reach are likely to gather.
Is it Twitter? LinkedIn? Instagram? A user community? Be there when they get there. Once you know where your target audience can be found, use your content to tailor it to their particular requirements.
Platforms aren’t one-size-fits-all when it comes to content. Tailor for the platform and the audience. Trust me — they will thank you for it. Fifty-seven percent of people viewing your content are prepared to share personal data to facilitate a more personalized experience.
4. Do More than Blog
Blogging, while important, is not content marketing, per se. At least not on its own. Around 410 million people who are on the internet view blogs, although marketers tend to consider them as the culmination of their content, as opposed to where it begins.
Blogs don’t create conversions on their own.
It is true that blogs can fit into the equation, but you should be designing your content strategy as a whole first and then integrating your blog objectives into it. Don’t do it the other way around.
Doug Fowler, President of Waypost Marketing, explains it well:
Recent changes in search engine algorithms still prioritize fresh content on a website, however, one shouldn’t just focus on the creation of blog articles. It is more profitable to create more focused content that is more aesthetically pleasing and easier to understand.
In other words, don’t be a one-trick content pony. SmallFuel Marketing illustrates it this way:
Don’t give up blogging, but employ those posts to create strong search engine optimization, use them for social networks, cross-publicize, collaborate with influencers, and as a way to convey your larger body of content.
The blogosphere is becoming more saturated all the time. Four times as many people prefer to watch a video about something instead of reading about it.
Have you recently examined the places where you are distributing your content?
5. Share Everything, Everywhere
Marketing efforts can’t live by organic search traffic alone. If you rely on your viewers searching for your content, you won’t find many. It is your responsibility to bring the content to those who need to witness it.
The majority of social media posts typically only reach a very small portion of followers naturally. Increasing your chances can be done easily by posting on multiple social media sites.
As Jay Baer famously said “Content is fire. Social media is gasoline.”
Think about it. If you don’t use multiple social networks or any of them, you will not be exposed to the broad range of people who make up the social media landscape.
Seek out chances to interact with distinctive groups of people, and be open to using the latest channels when they become available.
6. Look for Blog Topics Right in Your Email Inbox
It is probable that you get numerous inquiries, requests, and comments concerning your business each day, and probably some of them are recurrent.
Again and again, when customers and buyers ask you the same inquiry, consider making a blog entry for your business’ web page to address it.
This provides a kind of “all-in-one” source of answers to commonly asked questions, making your company more personable and giving customers valuable information. It also conveys to them that you care about their concerns and needs.
7. Embed Your Videos
Research has demonstrated that blog posts that feature videos have a greater possibility of being seen or distributed more often than ones without them. Think of all the marketing or training clips that your business has created throughout the years and incorporate them into the blog entries.
Through the use of videos, users are able to embrace your content in more ways than one, but this also brings an amazing opportunity for link-building. This means your website is likely to become more well-known, thus reaching consumers outside of those who are already customers.
8. If You Don’t Have Any Videos — Make Some
What advantages does your company possess compared to other companies? What can you teach people? Can you use your knowledge and enthusiasm to make a video?
A business that sells fly fishing supplies might create a few video clips regarding fly tying, whereas a content production firm could assemble some video clips about creating impressive blog posts.
The world has a great need for understanding, and when you spread yours, it will likely be shared, leading to more visitors and further clients arriving at your business.
9. Compile a “Who-to-Follow” List
People recognize your authority and knowledge in your area, but there is always an eagerness to gain more information. Develop a carefully thought-out list of others who are respected in your field so that they can also succeed.
This offers two positive outcomes: customers will be impressed by you being a dependable source of knowledge and the people you include in the article will be grateful that you have sent people their way, and they are highly possible going to repay you.
Creating a favourable impression is a major component of successful content marketing. Building word-of-mouth appeal as well as networking and forming alliances with prominent figures in the industry are fantastic methods of establishing a strong reputation.
10. Create a List of Facts that Supports Your Mission
Folks take pleasure in acquiring new knowledge and being presented with an assortment of details is both fascinating and readily transmitted. Produce a blog post or infographic containing a selection of facts that support the purpose and objectives of your business to gain a good chance of being linked to.
This action demonstrates that your business has thought carefully and explored the problem to meet the customer’s information requirements.
11. Tell a Great Story
It’s evident that Apple and Subaru have achieved massive success due to their talent in crafting persuasive stories that are directed to their customers.
Take a moment to think of what is important to your company and the objectives it is trying to fulfil, whether that be increased sales or more conversions, and try creating content that reflects this.
If you are trying to promote a product that involves a particular lifestyle, narrate a tale detailing how the product gives pleasure, a feeling of contentment, or offers security. The most effective way to captivate potential customers is to evoke their emotions and relate an engrossing narrative.
12. Consider the Questions Your Customers Ask
If a customer is planning to buy something, they tend to use the web to look for information and seek out guidance. When someone searches for something on Google, they will be presented with a monumental amount of potential solutions. It is essential that your company’s answer is amongst those that the searcher views.
Today’s world where so much content is available requires that products be more than just good in order to be successful. Customers will require assurance of a product before buying, which necessitates a business to establish itself as a trustworthy source from the start.
Think about the queries that your customers are posing and respond to them via a blog post or webpage. Becoming an authority in the industry instils the trust from potential customers that is necessary for generating sales and conversions.
13. Make It a Date
While a lot of companies provide plenty of chances for customers to register for an email list or blog subscription, only a select few give out particular material at certain times. Tim Ferris, a renowned author and lifestyle coach, frequently accomplishes impressive outcomes by doing this.
By inviting customers to attend a podcast, webinar, or video conference, you create a more tangible connection than is possible through simply signing up to an email list.
As well as increasing customer reliance, making such a step will help form a connection around your enterprise or item and could likely be used as a form of marketing in the future, like podcasts, for example.
14. Put Promotion First
At the start of designing a product, the initial step is usually to verify that there is a need in the market for it. Manufacturing the item could result in a substantial amount of time and expense being lost if there is no success. The same goes for content, believe it or not.
Before creating content for marketing purposes, consider how you are going to advertise it. If a specific advertisement doesn’t have a place to be shown, it may not be worth the effort to create it.
An element that is seen in nearly all of my arguments is creativity. Use storytelling and visual content. Think about who you’re talking to. Subsequently, take into consideration keywords to ensure that your ranking stays high when you post your content.