15 Revolutionary Real Estate Marketing Ideas for 2022
There are a lot of marketing ideas out there, but 22 of them are specific, simple, and effective.
If you follow this advice, you will increase the number of leads you generate. Once you’ve increased the number of leads, it’s up to you to turn them into revenue.
1. Put a chatbot on your real estate website.
Chatbots provide a great way to engage potential clients, even when you are unavailable. Real estate chatbots, live answering services, triggered email responses, and automated Facebook messages can all collect more information about your clients.
Although you are just one person, you can respond to inquiries as if you have a large team by using chatbots and automated services. This way, anyone who wishes to contact you should be able to do so easily and always receive a response.
Even if that response is a digitally generated one.
2. Check out NextDoor for real estate leads.
NextDoor is a weird social media site because it’s geo-targeted, so you can only communicate with people in your own neighborhood.
NextDoor has just released an app specifically for real estate professionals. This allows agents to become a trusted figure within the app and advertise directly to people who have an interest in their neighborhoods. With more people using the internet than ever before, this could be a very effective marketing strategy.
The fact that it is a new venue presents opportunities as many established agents have not had the chance to grab good zip codes. It is important to always be looking for new opportunities to get ahead of others.
3. Start marketing to “unconventional” buyers.
I’m talking about people who are buying homes with friends or family members. In the countryside, families are joining forces to buy large properties. In the city, young professionals are working together to be able to afford a home.
This gives rise to numerous excellent prospects regarding a real estate marketing plan for 2022. Therefore, individuals will need to adapt their real estate marketing strategy.
Many agents are used to marketing to nuclear families, but this is not as common as it was in the 1950s. In 2022, there will be more homes with extended family members, multiple families, and cooperatives.
4. Run contests, polls, and Q&As on Instagram.
If your Facebook ad campaign isn’t performing as well as it used to, it might be time to try something new with your social media marketing. Instagram is a great platform for growing your real estate business’s audience, even if it’s not as targeted as some other platforms.
[fb_pe url=”” bottom=”30″] You can use Instagram and Facebook to engage with your audience by hosting contests, polls, and Q&As. As more and more people are spending time online, this is a great way to reach out to them and build your brand. You don’t need to create TikTok videos for every listing, but having a popular Instagram account can be helpful.
Polls can be used to gather information about what type of housing stock people are looking for. For example, in an area where more people want to see townhomes than single-family homes, polls can be used to determine this. Additionally, polls can also be used to determine the commonality of this desire in high-priced markets.
As markets are changing rapidly, it is even more important to be up to date with your audience. Social media is a great way to not only gain a following of potential customers, but also to do direct market research.
5. Create a video marketing account.
If you have been delaying your video marketing campaign, it is time to take action.
You can create videos for each of your listings to help market them online. This is a profitable method that can help you sell your listings faster.
It is important to turn your marketing efforts towards brand awareness. The most compelling type of content is video. It is important to speak to your local audience, update them on the market, and speak to their needs.
As you produce more content, you will develop a better sense of what types of content are most successful with your audience. Review your metrics to see which videos receive the most views and generate the most engagement. Your most popular videos might generate a lot of traffic, but not necessarily result in many sales. Though this is still valuable, a more effective campaign will include a mix of both.
6. Make a “niche” Facebook group page.
The real estate industry is using Facebook groups to promote their houses and increase engagement. This is effective because people are seeing houses that they are interested in and are able to connect with others who are interested in the same thing.
There is a “Goth Houses” page for houses that are black.
You will be able to sell your home more easily if you create a page that focuses on your niche in your local area. You will gain followers who may eventually become home buyers. Someone may see a home they like and want to buy it.
This strategy will take some time to see results. A tip to help speed up the process is to create several posts each week and spread them out over the course of the week rather than posting new content every day. Automating this process will free up more time to work on other tasks.
7. Consider live streaming.
Although live streaming can’t replace in-person interactions completely, it can be a useful stand-in for those who are unable or unwilling to meet in person.
When you live stream, you have the opportunity to speak with your audience directly. For example, a potential home buyer might have questions about entering the market, or a home seller might want to know if it’s a good time to sell. This way, you can establish yourself as an expert, build your brand, and create relationships.
If you want to live stream today, there are many platforms you can use, such as Facebook, Twitch, and Reddit. Go to where your audience is. For most real estate agents, that will be Facebook or YouTube.
8. Get something published on Forbes, Business Insider, or local magazines.
Your target audience is spending a lot of time online and when they are looking for a real estate professional, they turn to Google. If you want to be the agent that everyone looks to, consider building up your credibility.
You need a unique take and expertise to get into Forbes, Business Insider, and other similar magazines.
Take some time every month to write an opinion piece for a local magazine or a large publication. This will help you to build your brand across something that is even more reputable than a social media platform.
Some agents have even been able to get clients by writing a monthly column in their local paper.
9. Update your “Google My Business” page.
The main thing to know about Google is that it is not just a search engine, but a suggestion engine. A suggestion engine tries to answer a person’s questions, not just return pages that could potentially have the answer.
Google Business is the search engine’s version of the yellow pages. It looks at which local business is close when people look up “agents near me.”
You could lose a potential customer to an entirely automated system if you don’t keep your Google My Business page updated.
Make sure your information is updated on Facebook Business Pages. This will ensure you get more traction not only through social media, but also through SEO.
10. Team up with agents in other states.
In 2022, many people will relocate as a result of landing remote jobs in cheaper locations. Some of these newly remote workers only have temporary jobs, so they will have to relocate to where their employer is based.
It would be beneficial for you to keep your potential customers up-to-date with the latest trends. You could cooperate with other real estate agents to form a system of referrals. An example would be if you had a buyer who planned to relocate to Arizona; they might also have a buyer who wanted to move to California. Receiving referrals could be a fantastic way to earn more money nowadays, and the only requirement is having a great contact list.
There are a lot of nationwide exchanges where agents can sign up to get referrals. But the best referrals come from people you know, because you can talk to each other and have confidence in each other’s abilities.
11. Talk to influencers in your area.
We cannot continue to ignore influencers. It would be foolish for a real estate investor to do so. There are many influencers who have spent a lot of time developing their real estate brand. They often have more influence than an entire real estate agency.
An influencer is somebody with a lot of social media followers. But being popular isn’t the only requirement. They also need to be somebody who knows their followers well, what they’re interested in, and how to get them mobilized.
Influencers are people with a large social media following who are considered to be experts in their field. Many influencers today do not sell any products or services, but instead focus on giving advice or entertainment. You can work with influencers by partnering with them or sponsoring them. When looking for an influencer to work with, find one who would be genuinely interested in your product or service, and who you can provide value to. You can start by looking for influencers in your local area.
12. Use virtual staging software.
Consider investing in either staging software or a staging service, rather than stressing out about physically staging each listing.
Automatically generated images are becoming more and more common, to the point where people are no longer suspicious of them. You can now use virtual staging in all your listings and most people will not react negatively. It’s just like deep fakes, but in the world of real estate.
If you’re trying to sell a property that would benefit from some renovations, you can use virtual staging to show off how those renovations would look. For example, you can use virtual staging to show what the property would look like with an open floor plan, or with a new fireplace or a renovated home office.
13. Get leads through Zillow (for now).
Zillow is not a good marketing plan. It is going through a lot of changes and is even investing on its own.
Zillow and Trulia are major websites that many buyers go to before they contact an agent. A lot of agents are getting leads through these websites.
Although you have to pay for each lead, it’s still better than never securing that lead. If someone goes to one of these sites, they are probably going to contact agents eventually.
14. Make sure your website works on mobile.
Not loading properly on mobile means that you are already losing half your audience.
Previously, mobile phones were not given much importance. Consequently, many real estate agents created websites that were designed to be used on desktop computers. Although the use of mobile phones has been steadily increasing over the past decade, the pandemic has caused a significant acceleration in this trend.
An app might be a good idea for your business. Progressive Web Apps work on both browsers and mobile devices, and can be a very effective marketing tool because they stay on the user’s device as a reminder of your business.
15. Buy a drone for overhead and fly-through videography.
In a few years, you will be able to buy a drone for under $500 that will be good for photographing real estate.
In order to appeal to customers in 2022, businesses should use multimedia presentations. Fly-through videography can help businesses not only find buyers, but also find potential customers.
Your potential clients will see how much care and attention you put into your listings and feel that you would do the same for them. Even though it may seem like a lot of work, it is worth your time to improve the listing.
Most drones these days can be set to fly on their own, so there’s no need to feel intimidated by them. They’re becoming increasingly popular for use in real estate marketing.
If you don’t want to do aerial photography yourself, you can always invest in a service that does flyovers.
