Brilliant Real Estate Marketing Ideas to Grow Your Business
How successful your real estate business is heavily influences by how well you brand and promote it. It can be difficult to compete with players who have already established themselves and have access to resources. There are still ways to compete, even if you are just starting out, and have a small budget. As long as you’re willing to put in some work and don’t mind using tools, you can compete with anyone. Here are 15 free marketing and branding tools that you can use to establish and grow your online presence.
1. Target a Specific Niche
Real estate agencies that are new often make the mistake of only deal with one type of property. The approach may sound great, but it is not very effective in real life.
To ensure the success of your marketing agency, you should target a specific audience and brand your company as a specialist in that area. This way, you will be able to better connect with your target market and provide them with the services they need. Here are some ways to niche down:
- By location. Become the go-to realtor in a specific neighborhood, city or ZIP code.
- By property type. Establish yourself as an expert on specific real estate properties like single-family homes, condos or commercial properties.
- By situation. Specialize in renting or selling properties like vacation homes, short-term rentals, senior housing or eco-friendly homes.
You could also look into catering to specific buyers and sellers in the industry. Use this real estate customer persona template to visualize your ideal customer:
2. Use Predictive Analytics
Prevent your competition from getting ahead by using SmartZip to reach out to clients first.
The algorithm uses data from the internet and MLS to predict which homeowners are likely to list their properties for sale.
3. Create a Real Estate Marketing Plan
It is important to have a marketing plan for your real estate business in order to determine your marketing strategy, objectives, budgets, and forecasts.
Or, you can choose from dozens of other professionally-designed plans in our library. Choose one of our templates, add your company’s branding and style, and you’re ready to go.
4. Build a Professional Website
Your website is your digital storefront. It’s where people can visit, browse your offerings, and decide whether they want to do business with you or not.
Ninety-five percent of people use websites to search for properties online, so it is important to create a website for your real estate agency.
Realtors can use a website to:
- Display property listings
- Showcase area of expertise
- Build a strong brand image
- Share industry news
- Highlight investment opportunities
- Establish trust through client testimonials
- Start a dialogue with prospective clients
To make your website design more eye-catching, use attractive website headers, blog images, and calls to action. Be sure to keep your website up to date so that prospective customers know that you are still in business.
5. Create a Real Estate Blog
Create a real estate blog to share industry-related news, government policies, attractive properties, investment opportunities and development projects with your audience.
Over time, writing blogs can help you build a strong brand image and authority. It can also help you with your Google ranking for relevant keywords, which in turn generates more leads.
6. Add Pop-Up Forms
A pop-up form appears on a website when a visitor does something that triggers it, such as scrolling to a certain point on the page or showing intent to leave the site. The goal of pop-up forms is to get information from potential customers.
The following text describes how to collect customer data using pop-ups. By collecting customer names, ages, locations, budgets, and property requirements, you can target them with personalized communications later.
7. Create Lead Magnets
To generate leads and convince visitors to leave their contact information with your business, offer them something of value. This can be done with helpful lead magnets.
Some ideas include:
- Event announcements. Offer visitors a chance to participate in local events by sending them newsletters and emails with announcements and special invites.
- New development projects. Give subscribers early access to information related to developing real estate projects. They would happily share their contact details in return for this valuable information.
- Buying guides, newsletters and ebooks. Share free, downloadable documents with useful tips on finding good deals, industry news, white papers, changes in government policies, market reports and popular property listings.
8. Offer Immersive Virtual Tours
As competition in the real estate market increases, agencies need to find ways to make their clients’ experience of viewing properties more enjoyable and convenient.
Technology like animation and 3D mapping can help you reach more clients and showcase properties without asking them to be present in person.
9. Use Drone Photography
Drone photography can help your real estate images stand out by showing your property from all angles. You can hire a professional to fly a drone for you, or you can buy a drone and fly it yourself.
Clients would be grateful to see the property and area from various perspectives.
10. Hire a Professional Photographer
But as your business grows, it’s time to invest in some good quality equipment When you first start your business, it is okay to take photos and videos of the property with your phone in your pocket. However, as your business starts to grow, you should invest in some high-quality equipment. As you increase in size, you will want to appear more professional.
A professional photographer can help you take images of properties. This company’s equipment will produce clearer pictures and videos, making your online listings and marketing materials look better.
If you don’t want to spend money on a professional photographer, Visme has a lot of high-quality stock images that will make your design look better.
Grow your Web Presence with these Free Marketing and Branding Tools
Automate Your Social Media Posts
Social media is one of the most popular and effective ways to promote a business. Granted you do it well. In order to make your social media content stand out, you need to make sure your copy and design is attention-grabbing. It can take a lot of time to create engaging content, and it can also take a lot of time to manage your various social media accounts and publish the content. A free tool like Later can make this process more efficient. This solution lets you connect your social media accounts and plan and automate your posts.
from $5 – $75 per month Pricing varies from $5 to $75 per month, with a free starter plan that includes 1 social set and 30 posts per profile.
Social Media Design
Spark by Adobe is a free application that lets you design social media posts. This is an budget-friendly solution for people who don’t have an eye for design or the budget to hire a graphic designer. Whether you need to design a Facebook post, YouTube channel art, or Instagram image, you can do it with just a few clicks. You can choose from a variety of templates, add your own content and branding, and customize it to your liking. Once you’re happy with your creation, you can download it instantly. No matter what social media platform you are using to market your real estate business, it is important to maintain a consistent design style across all your posts.
Not all of your promotion will be done online. A beautiful business card design can still make a big impression when you’re meeting someone new at a networking event, or when you’re meeting with a client. You can use Business Cards to create free printable business cards. picking a template you like and adding your contact information is all you need to do. You can customize any of the templates before downloading them in high-resolution format.
Pricing: Completely free
Automate Your Email Campaigns
Emailing potential and existing clients is highly encouraged. The email route lets you develop trust and credibility slowly over time. A drip campaign is a series of emails that are sent to a list of people over a period of time. They are usually automated and are used to nurture leads and turn them into paying customers. net Use a free email sending solution like Sender.net to send emails to the list you have created. This service provides a way to automate your email campaigns. Not only do you get email blast insights, but you also get interesting data on how your readers engage with your content.
The starter plan is free for up to 2,500 subscribers per month. After that, there are paid options available.
Design Promotional Materials With Ease
This means that your marketing will only be successful if you have good brand assets. If your promotional material is not designed well, it will not be effective with your intended audience. If you are looking for a graphic design tool to create posters, flyers, banner ads, or brochures, you should try Crello. This graphic design solution is easy to use and has a lot of templates. After you finish designing your artwork, you can either save it for easy access later or download it immediately. You can access the files online or in a printable format.
(custom branding, remove watermark, download …) The pricing for this product is a free starter plan with over 10,000 graphic and animated templates. For paid options, you get custom branding, the ability to remove watermarks, and the ability to download files.
Make Stunning Presentations
We have all sat through a presentation with slides that were not designed well. Some common errors presenters make when creating their pitch decks include including too much data on a slide, using unfamiliar fonts, or having clashing colors. It’s important that your presentation slides don’t take away from your message, but rather support your points. There are many presentation makers available online, but Visme is a great option because it is easy to use and you can create beautiful slides. After you select a template, you can import your content and add your logo and brand colors.
The company offers a free starter plan for those who want to try out the product and paid options for those who want to use the product for more than 5 projects.
Create Professional Looking Videos
If you’re in the real estate business, it might be a good idea to create promotional videos and take advantage of the popularity of video sharing websites and live stream features like Facebook Live. Making high-quality videos used to be expensive and out of reach for smaller businesses. There are free promotional video makers like Biteable available to help with your marketing. Choose the type of video you would like to create, for example an explainer video, a demonstration or a promotional shot. All of their clips can be customized to include your content and branding. When you are done making your video, you can share it on your favorite social media platforms.
(remove watermark, export HD quality, and multiple users) The free starter plan includes a single user and watermark exports, while paid options allow you to remove the watermark, export HD quality, and add multiple users.
Blog Title Generator
Using a blog to promote your real estate business is a popular method. Not only can driving organic traffic to your site establish you as a leader in your field, but it also allows you to establish yourself as a leader in your field. It can take a lot of time to come up with interesting blog topics, write the content, publish it, and then promote it. Try to find ways to handle all of those aspects efficiently. To create a list of potential blog titles quickly, use a tool like FatJoe. This blog title generator is easy to use. Click the “generate” button and enter a topic keyword to get a list of title suggestions. This should help you get the creative juices going.
Pricing: Completely free
We entrepreneurs often wrongly assume that we know exactly what our target audience wants. We might have a good idea, but it’s always a good idea to double-check our facts. Instead of guessing what your customers want, use a survey tool to efficiently gather their answers. You should get feedback from your customers when making decisions about your brand colors, product pricing, or additional service ideas. There is no charge for setting up or Publishing Google Surveys. If you want to expand your survey to include feedback from the general public, there is a fee.
The survey creation process is free, but there is a fee to collect responses from survey takers.
Live Chat Bot for Your Website
Conversion rate is one of the most important things to track. You can bring as much traffic as you want to your real estate website, but if nobody signs up for your service or buys anything, then your efforts are pointless. You can use Tawk to communicate with visitors on your website in real time. Tawk is a live chat bot that you can use to talk to people who are visiting your website. This feature is great because it allows you to answer questions that potential customers have while they are looking at your website. To install this application, copy and paste a small code snippet. In addition to being able to chat, you’ll also get helpful insights into data and chat log history.
Pricing: Completely free