Maintaining contact with both existing and former customers is vital for a prosperous and lengthy career in real estate.
Giving ‘pop-bys’ is a good strategy to reinforce the bonds that you have carefully created with your customers. Begin your trip with a small present and a personal message, and your former consumer can turn into your principal origin of fresh referrals.
Must Haves for Every Pop-By
Branding
Ensure that each gift is either wrapped in your company’s logo or, at a minimum, includes something about your real estate business. Employing the same kind of wrapping makes it simpler for you to get presents ready and quickly reminds the receiver who it is from. Plus, it just looks professional.
Clear Messaging
Pop-bys are an uncomplicated way to express a brief, charming and precise message to the people you serve.
Say thanks to each customer for their loyalty by giving them a branded gift tag or leaving them a note. Your tag should include your contact details, as well as a polite request, such as asking for a referral, or inviting people to follow you on your social media accounts.
Real Estate Pop-by Ideas to Get You More Referrals
1. Plants
Incorporating plants into one’s home brings it to life.
If your client enjoys doing manual labor or has a lot of area in their yard, choose flower seeds. The small size makes it possible to produce a selection of different types, and it will be thrilling for your customers to witness them blossoming throughout the period.
For those who don’t have a lot of time or don’t have a lot of outdoor area, a potted flower or plant is sufficient.
Potted plants add an instant spark of life to a space and assist in transforming a bare house into a cozy home. Be certain that none of your customers are allergic to plants or have any animals that could possibly eat the kind of plant you select.
2. Preserved Snacks
Preserved foods and toppings such as homemade jam give off a traditional feel, which is perceived to be both sophisticated and natural. They not only are delicious, but they also make great decorations.
3. Gardening Tools
Gardening tools are a necessity that everyone should have, but they aren’t particularly exciting investments. Giving someone gardening tools as a present is an excellent option to supply your customers with products that you realize they need, but might be apprehensive about obtaining.
One single, top-notch tool can greatly simplify and enhance the gardening experience.
Whenever your client is planting a new plant without difficulty, they will recall who gave them the proper tools. This is sure to be in use for a long period of time.
4. Pet Treats
Pet owners view their animals as a major part of their home and family. By presenting clients with a gift of pet treats, it demonstrates that you are aware of their lifestyle and that you are taking everybody in their family into consideration. Any item that would be beneficial to a pet, such as treats, toys, appliances, or tools that are safe for animals can be offered.
In certain cities, one can track down upscale canine bakeries or pet stores that offer exclusive doggy treats. These local snacks can be a wonderful present and an easy route to tie your customers to local companies.
5. Baked Goods
Baked goods can make one feel as though they are back in the comfort of home. Baked items act as a sign of being embraced into a new community and finding a spot that your customers can consider as their own.
Agents can whip up something easy like banana bread, or go to their neighborhood bakery and take out a gourmet pastry or dessert.
Personalize the gift wrapping by adding a tag with your company’s logo, and include a handwritten message on why that product was chosen for the recipients. It is not necessary to provide lengthy details, but it may be beneficial to include something that is exclusive to you and your customers.
6. An Experience
As you have been interacting with your customers, you have probably quickly become aware of what they prefer and don’t prefer. At the minimum, you possess sufficient understanding regarding their lifestyle to come up with an activity that they may enjoy.
Acquiring a particular encounter may consist of going to a restaurant, watching a performance, or doing something as a family. Very few people would not appreciate a pleasant and entertaining evening that costs them nothing.
A show on the road, like Cirque Du Soleil, that is rarely seen would make buyers feel extremely pleased and thankful for receiving your present.
7. A Gift Basket
Giving a gift basket is an ideal way to deliver a surprise since it can be tailored to individual tastes and can come with all sorts of price tags. Creating baskets is simple and fast, and doesn’t require a lot of outside assistance. Put aside a few things throughout the year that can be easily added to different types of gift baskets.
This includes candles, kitchen tools, and gift cards. Be sure to pick up some gift wrap foil and tissue paper when you locate a bargain or colors that match your logo.
When it’s time to put together a customized basket for a client, you should only select a few particular items to make sure the basket satisfies their wants and needs.
For instance, think about a person you are working with who is a huge sports fan. You can begin creating your present basket with everyday necessities such as a cup for coffee and a voucher for a close-by eatery, then add some sports-relevant items such as balls and smaller sporting appurtenances.
Choose gift-wrapping paper that displays your business’s colours so you can regularly re-use it. Use the same format for every client gift basket.
8. Wine
Wine is the go-to house warming gift for most. You can give them a chance to sample a type of wine they are not familiar with, and then as they open and enjoy it, they will be reminded of you. It’s potential that your customers abstain from drinking or consuming wine, if not anything else.
Explore your options and attempt to find a lavish and elegant beverage which matches their preferences.
Homemade beers, hard liquors, or sparkling non-alcoholic drinks are excellent choices. It is polite to package your gift nicely and include a handwritten message along with a wine holder. Simple.
9. Seasonal Gifts
Certain pop-by presents are only suitable for particular times of year. Seasonal presents create enthusiasm for the upcoming season and set people up for success – if you choose the right gift.
For summer, it’s best to go with a BBQ set, and for fall, go with pumpkin spice seasoning. Keep it simple! Think about objects that are applicable for the entirety of the period and don’t just serve a decorative purpose.
10. Custom Seed Packets
12. Custom Tumblers
As a promotional product that is used regularly, you’re practically guaranteed repeat exposure.
Benefits of Using Pop-Bys for Real Estate Marketing
- They work great as icebreakers to get the conversation started
- In a hot market, they can help you stand out from the competition
- Pop-bys ensure that you stay top-of-mind and aren’t forgotten
- It’s an effortless way to ask for referrals from past clients
- They help to build relationships and promote brand loyalty
How Often Should You Do a Pop-By?
You can save money on these small gifts by purchasing in bulk. Reserve the more expensive gifts for clients who deliver qualified leads. Then give smaller client gifts ($5-$10 in value) to customers who do not engage with you as often.
Plan It Out
There are some components that need to be thought about when performing a pop-bys, including where it will take place, when it will occur, and the financial allowance that is available. Set a target for how many referrals or contacts you want to gain from your pop-bys.
To have 10 referrals this season, you must adjust the number of pop-bys that you do so that you get one referral for every ten.
It is important to factor in wrapping and transportation expenses in addition to the worth of the product you are giving away. What would be an acceptable amount of money to spend in order to maintain the client relationship and the potential gain from a referral? Each person will have to determine the answer on their own.
