It can be difficult to come up with real estate marketing ideas that are unique, original, and remarkable on a daily basis, especially when you spend a lot of your time traveling to meet with clients and potential leads.
The best way to combat marketing fatigue is to think outside the box and identify ways to make your primary marketing channels – website, SEO, email marketing, paid advertising and social media content – stand out from the competition.
This guide is comprehensive, so we have categorized the marketing ideas. Click the links to go to the section that interests you.
Build a Rock Solid Marketing Foundation
44% of all home buyers, and 99% of millennials, use the internet when finding properties for sale. As a real estate professional, If you want to increase revenue, you need a professional website.
As home buyers search for homes, they expect quality and the REALTOR® that best fits their needs. Tools that help you stand out include:
- Branded messaging and images
- Responsive design
- IDX integration
- Blog content
- Lead capture landing pages
- Area pages
Your brand identity is conveyed to visitors through your website, and a responsive website ensures that your content is accessible no matter what type of device your visitors are using.
As a member of a multiple listing service (MLS), you gain the ability to use IDX to pull your listings into your website. High-quality images are key to standing out and providing prospects a clear picture of what life looks like once they purchase a home from you.
17 Outside-The-Box Real Estate Marketing Ideas
1. Publish a local market quiz on your real estate website.
BuzzFeed is known for its quizzes on a variety of topics. See if your audience is knowledgeable about things like local celebrities and historical facts. You can also create questions about broader topics like music, movies, and pop culture.
If you want to gain the confidence of your leads, you should create a quiz on the ins and outs of buying or selling a home.
2. Create awesome listings
Today, when people are making major purchases, they often do a lot of research online before making a decision. For example, when I am looking for a place to rent, I will use Google Maps to find the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and ideally take a virtual tour of the property.
The text is saying that your property listings should be easy to find and navigate, with clear descriptions and photos. It also suggests including walking distances to nearby locations and public transportation.
3. Hire a photographer
It’s very important to have beautiful photos of your properties. The time of day or angle can make a big difference. Hire a professional photographer (preferably with experience photographing homes and architecture), or if you have sophisticated equipment and are confident in your abilities, try taking the photos yourself. Just remember that this is one of those situations when it’s worth it to bring in a professional.
5. Answer buyer/seller questions on your blog
An effective way to get ideas for blog content is to identify questions your target market is asking. Two tools help you find these lists of questions:
- Answer The Public
- People Also Ask
Answer The Public is a free tool that generates a list of questions based on your keyword search. For example, if you type in “los angeles homes”, the questions received from this search may include:
- Should I buy a los angeles home?
- How much is it to buy a los angeles home?
6. Add some flavor to your real estate video marketing.
While sending an email to your contacts wishing them a happy holiday likely won’t have the same lead nurturing effect as blog posts and promotional email messages, getting in the spirit for widely celebrated local or national events can humanize your brand.
The team at Modern Life Realty took a typical video marketing technique and turned it around by speaking to the camera with something the featured gentleman is wearing. Meanwhile, the team at ERA Justin Realty jumped on the “Call Me Maybe” bandwagon (which has been abandoned for a while now) and took advantage of its 15 minutes of fame.
4. Create lead magnets
To generate leads, offer something of value to your audience in exchange for their contact information. For example, you could create a guide called “X Common Mistakes New Homeowners Make” or “X Features to Look For in a New Home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture high-quality leads.