Brands and business owners that are successful establish a connection with their audience on social media, and craft captivating posts that not only their followers will share, but that can even reach their following’s followers.
If you are inexperienced with the fourth most popular social network – Pinterest, it is likely that you are making elementary errors.
Most Common Pinterest Marketing Mistakes
1. Pinning Only your Products and Services
Posting exclusively about your own product or service on Pinterest (and any other social media platform) is considered in poor taste. Social marketing is, well, social. You need to establish a connection with your audience and talk with them in a friendly manner.
If you only advertise your services and your house listings, without any subtlety and in an outdated way, people will stop following you and won’t re-pin your content.
Let’s face it, your consumers are busy people too. People often use Pinterest to get a break and to communicate with their buddies. Pins that create an emotional bond with the customer will be re-shared.
Don’t just post tons of images of your product. Do not upload a picture with words such as “purchase this” on it.
It would be advantageous to erect a signboard featuring the listing, with accompanying images of both the house’s internal layout, and of the area it is located in. Create maps showing the proximity of schools, recreation centers, and other desirable amenities. Sell the lifestyle, not just your product.
2. Not Completing Your Pinterest Business Profile
Now, here’s a great rookie mistake. Ensure that you convert your Pinterest account to a Business one, and ensure that you fill out the profile entirely.
Similar to Facebook, there are distinctions between a personal Pinterest account and a business account. A business account will give your business an air of professionalism and trustworthiness.
Fill out every field in the business account, with a link to your website included. Be sure to incorporate your company logo into the site, so that people can quickly identify who you are when you upload, repost and get reposted. Complete the information in your ‘about’ section to provide an outline of what your company stands for and your objectives.
It’s a fairly simple thing to do. Pinterest enables you to switch your personal web page into a commercial one, so you have no reason not to create one.
3. Not Pinning Engaging Content
You can create an exciting experience for your audience by posting contests and promotions. Be sure to apply these approaches to Pinterest as well (you probably employed them already on Facebook and Twitter).
Hold a “Pin it to Win it” competition to interact with your target audience, and promote your products to individuals who follow other people.
It would be a great idea to start using contests if you have not done so already. This article offers seven useful tips on how to organize a successful Pinterest competition. Employ Wishpond’s social media promotions applications to create attractive contests, along with the essential elements required to be successful.
Here is a GOOD example, from Etsy, on how to engage your market with contests:
4. Not Linking to Product Pages
The primary purpose of using Pinterest for marketing is to increase the number of re-pins. Reposting indicates that your pin is being distributed to people who follow you, who in turn share that pin to those who follow them, and so on. It is not necessary for someone who uses Pinterest to go to your main Pinterest page, where you display your information and website, in order to interact with your posts. It is probable that individuals will come across your pin because it has been shared or appears in a search for a hashtag.
Don’t make this no-brainer mistake. Put a hyperlink to your item’s homepage on your website.
You can track the success of your Pinterest campaign by adding UTM codes or using bit.ly’s to your hyperlinks.
5. Not Describing Images
This mistake really irks me. Do not post any images that you are pinning without including a written explanation. If you neglect to add explanations, your pins will not be found in a Pinterest search. If you do not appear in a Pinterest search, the chances of someone pinning or even noticing your content are greatly diminished.
Having an effective, informative description of your item will drastically increase the number of people who click through to your website. Any good marketer needs to know this. Including hashtags in your description will help you be located by people searching for the products you have to offer.
6. Using Bad Images
Pinterest is an extremely visual site. Don’t post poor-quality images!
This should go without saying. When using Pinterest, you need to strive to put up images that will compare to some of the most dazzling pictures available on the internet. Don’t publish pins to your account if they don’t look attractive.
Avoid uploading pictures of your products that are bad or of substandard quality. It’s possible that one would need to employ the services of a photographer or a graphic designer with a knack for advertisement. It might mean developing your own new skill. For success on Pinterest, creating images that stir an emotional reaction from viewers should be your top priority; hearts, likes and re-pins will follow!
7. Not Using Pinterest Analytics
It’s a major misstep if they fail to take advantage of the newest analytics. Pinterest is providing users with complimentary utilities to optimize their pins and boards. Use them.
You can analyze and observe your boards, pins and re-pins with Pinterest analytics. You can obtain diagrams that are segregated into pins, repins, views and clicks. You can modify your tactics, observe the modifications, and continue to perfect your boards using the data analysis.
8. Not Creating Relevant Boards
Pinterest boards are the places where you save pins. When you decide what to call your boards, use terms that are related to your company’s product/service.
Arbitrary names will not be helpful. Individuals look for fresh thoughts on applicable forums (by analyzing the titles of the boards). Nobody will look for an edible skewer on the advertising panel.
Keep your pins organized by saving them in the appropriate boards; this will make them more visible on Pinterest.
9. Inconsistent Pinning
Maintaining a steady presence is essential to becoming successful on any social media site. Continuous pinning for a few days followed by a period of inactivity for weeks is not an effective pinning approach.
If you keep posting regularly on Pinterest, you will continue to get more page views, but if you stop doing so regularly, the number of views will quickly drop. It’s not necessary to add a large number of pins each day, but rather aim to post 15-20 pins (your own pins as well as other people’s pins).
Pinning five times a day yields excellent results. Post several times during the most suitable times of day. You have the choice to either go about it the old-fashioned way or make use of Tailwind Pin Scheduler to save time.
10. Pinning the Same Pin Again and Again
Re-posting older content is generally a beneficial practice, but if you repeatedly post the same thing in a short timeframe, it is not recommended.
Don’t keep pinning the same item to the same board; you can add it to your other boards, or to a board that you share with a group. It would be most beneficial to only attach one illustration to a single board.
The most effective approach to reusing well-known posts on Pinterest is to generate several images for the same blog post and include new pins. Generate 4-5 visuals for each widely read blog article and upload them onto a pinning website.
Pinterest focuses heavily on visuals, and it values brand-new images. It is a breeze to create brand-new visuals in just a few moments using Tailwind Create.
11. Adding Pins at the Wrong Time
Posting a picture is ineffective if it doesn’t receive reposts and clicks. You are likely to have more success in terms of saves and clicks if you pin at a time when your followers and intended audience are more likely to be active on Pinterest.
Attempt to identify an optimal moment to post on Pinterest in order to receive greater involvement. Creating content requires a significant amount of work, so don’t neglect to draw traffic from Pinterest by timing your pins incorrectly.
It is optimal to post content to social media platforms at specific times of the day. Pinterest as well has moments when more people tend to be using it. Generally, between 8 PM and 11 PM and from 2 AM to 4 AM, especially on Saturdays, are the most typical times for most activities.
Based on the number of followers and who the post is aimed at, each Pinterest account may have a different time slot when the best posts are released. Tailwind, an automatic scheduler, can assist you in pinpointing the best times for your account.
12. Pinning your Content Only
If you only maintain your posts and do not continually create new content, you are unlikely to be successful on Pinterest. It is impossible to accumulate a huge following with this method.
Posting top-notch material from other sources can be advantageous for those you are trying to reach. Securely copying a viral pin from somebody else can help boost your audience size, number of views, and website visits in a short amount of time.
Pinterest can acknowledge you as an authority in your specialism if you share high-quality pins that are beneficial to a wide audience. Post content from other people that pertains to your topic area and can offer useful information to your followers.
13. Using Low-Quality Pins
Images are at the core of the Pinterest algorithm. Pinterest is all about visual things.
If you have an amazing blog post but share it on Pinterest through a poor-quality image, then not many people will interact with it (clicks and views will be minimal). Create visuals that will be conspicuous amongst the competition.
Produce vertical pins (dimensions 1000 x 1500 pixels) that follow a 2:3 ratio. You can utilize graphic applications like Canva and Tailwind Create. Employ bold colors to draw the attention of users in the plethora of pins. Make your headline enticing and eye-catching.
Use graphic elements that best describe your content idea.
14. Not Joining Group Boards
For the best visibility for your pins, you should advertise them on collective boards. Once a pin is shared, not only those who follow you will view it, but also all of the members of that group board.
Take advantage of the sharing capabilities of group boards; they can increase your followers and the amount of traffic to your website. Try to locate boards related to your interest area and make sure to join those that have significant followers and are quite busy.
15. Not Using Rich Pins
Rich pins get more re-pins compared to standard pins. Pinterest keeps up-to-date information such as price, availability, and details about a product on the pin so it will be product-related.
Anytime there is a variation in essential information on your site, the alterations will be seen automatically on the pin. Standard pins do not contain the necessary details, which is why utilizing rich pins gives users a superior experience that increases customer involvement.
Pinterest supports four distinct styles of enriched pins: app, product, recipe, and article. The wealthy pins are available to anyone, but you need to configure them first.
16. Not Following Other People
The more people that follow you on Pinterest, the more views and likes your pins will receive, resulting in an increase in organic traffic to your site.
In order to boost your number of followers, you should start by following other people. They can reciprocate your action by following you back. Their pins will also show up in your feed.
By keeping tabs on what other people are doing, you will not only gain more followers, but also discover material that your target audience will appreciate. Keep an eye on individuals or influencers in your field that provide copy content of value.
17. Inappropriate Pin Title and Description
Headings and descriptions are critical for getting users interested and improving Pinterest’s search engine optimization. A pin title should succinctly indicate the main topic of the pin, and the pin description can provide a more detailed explanation of the concept.
Individuals also take a look at the title and the explanation before they make a selection apart from the image. In general, the home feed will display the initial 30 symbols of the heading. So make it interesting.
Failing to optimize Pin titles and descriptions would be an unforgivable error when it comes to Pinterest SEO. Pinterest behaves much like a search engine, analyzing the titles and descriptions of pins to discern their meaning, in addition to other aspects.
When searching using a keyword, Pinterest displays pins relevant to that specific keyword in the main areas of their website. Be sure to include your main keyword as well as other related words in the title and description.
You can utilize Tasty pins plugin to create optimized headings and summaries for WordPress blogs.
18. Link Issues
Ensure that your pins are connected to web pages located on your website. Not including hyperlinks for pins means you are passing up the potential for more website visitors made available by Pinterest.
Also, fix any broken links, they can irritate users. Links that are not operational are unfavorable for optimizing the search engine rankings of both Google and Bing, in addition to optimizing for Pinterest SEO.
