50 Real Estate Instagram Post Ideas

There are a few things to keep in mind when it comes to maintaining a professional Instagram account as a real estate agent. Social media is a great tool to connect with potential clients, so it’s important to make sure you are regularly updating your page and keeping it both professional and personal. Some ideas for real estate Instagram posts include highlighting community events, sharing educational tips, and more.

1. Community Features

If you want to be a good real estate agent, you should know about the neighborhoods you serve. This includes learning about the unique activities that are available in your area. You can use this information to help your clients find their dream home.

2. Restaurants

If you’re moving to a new community, you’ll probably be curious about its culinary scene. From local, casual eateries to upscale dining options, the popular restaurants in your neighborhood are worth checking out.

3. Cafes

There’s nothing more rejuvenating than starting your day off with a cup of coffee from one of your local, quaint, or award-winning cafes.

4. Shops 

Use your social media accounts to post about stores in the local area to get your clients excited about the possibility of living nearby. This is beneficial because it can range from local boutiques to high-end designer brands.

5. Parks and Green Spaces

More and more people are interested in living in areas that have access to parks and green spaces. The ability to enjoy activities like picnicking or playing basketball in a nearby park is an appealing characteristic of any neighborhood.

6. Nature and Hikes

If you work in a stunning neighborhood with beautiful hikes and natural elements, be sure to highlight this to your boss. There is nothing more peaceful than being surrounded by nature, and your boss will appreciate knowing that you are taking advantage of your surroundings.

7. Walkability 

If you live in a neighborhood that is easy to walk around in without the need for a car or public transit, make sure to share this on your social media account.

8. Activities 

There are many fun things to do in the community, such as going to the movies or playing mini-golf.

9. Festivals

Events such as jazz festivals and arts and crafts fairs help to bring members of a community together for a celebration or fun activity. It can be beneficial to share information about popular festivals happening in nearby cities from time to time.

10. Events

There are many events that take place in communities throughout the year, including concerts and conferences. It can be beneficial to research these events and highlight a few.

11. Local Businesses

If you want to give back to your community, one great way to do so is by supporting your local businesses. Small Business Saturday will take place on November 28th this year, so take to your Instagram account to encourage your clients to buy some local products and goods to support their neighborhood businesses.

12. Farmers Markets

If your town or city has a farmers market, make sure to mention it on your Instagram account. Farmers markets give people in the area the chance to buy fresh, locally grown produce like fruits, vegetables, and flowers.

13. Clubs and Organizations

If you’re looking to get involved in your new community, try searching for organizations or clubs on Instagram. This is a great way to meet new people and form connections.

14. Educational Opportunities 

If your local community has an exceptional school or college, you should highlight it on your social media page.

15. Historic Appeal

Its always fascinating to learn about the history of the place where you live and Instagram is a great way to share facts about the past and showcase how its evolved.

16. Education 

Here are some ways to use Instagram to engage with your clients after showing them what your local community has to offer: -Encourage clients to share photos of homes they love using a specific hashtag. -Create a story highlight reel of your best houses on the market. -Post tips and advice for homebuyers on your Instagram feed.

17. Market Stats

Sharing market stats with your customers can help them in the buying and selling processes, and also show you’re an expert in your field.

18. Tips for Buying a Home

Home buying can be a difficult process, but you can make it simpler by sharing some helpful tips on Instagram. People will appreciate your tips on saving for a down payment and getting pre-approved for a mortgage.

19. Tips for Selling a Home

When your clients are ready to move to their next home, you can help make the process as smooth and seamless as possible. Share tips for selling a home on Instagram, such as getting professional pictures taken and pricing the home correctly.

20. Tips for Staging a Home 

If you want to help your clients sell their homes, you can use Instagram to show some examples and tips for staging. Home staging can help make a home more attractive to buyers, and can make the selling process go more smoothly.

21. Tips on How to Get a Home Loan

While home loans can be tedious, they can be immensely helpful for potential clients who are perusing your Instagram account. By sharing tips on credit history and upping a down payment, you can help guide future clients.

22. Tips on Improving your Curb Appeal 

When it comes to curb appeal, it is important to make a good first impression. Cleaning the driveway, replacing the gutters and downspouts, and installing outdoor lighting can all increase a home’s curb appeal.

23. Tips for Deep Cleaning

Cleaning a home before selling it is very important. Some ways to clean a property thoroughly are to clean the windows and blinds, and to scrub the grease from the kitchen. Small details can make a big difference.

24. Tips for Organizing 

While it may feel daunting to get your house in order, it is guaranteed to produce better results. Storage containers and extra hooks can be useful in this process, and looking at pictures on Instagram can provide inspiration.

25. Tips for Cooking or Meal Prep

The kitchen is one of the most important rooms in the home, so it should be given attention. Encourage clients to use their kitchen space by sharing some recipes or cooking tips.

26. Tips for Having a Family Fun Night 

If your clients are stuck at home during quarantine, let them know that there are still ways to have fun. Suggest building forts in the living room or camping in the backyard as two possible ways to create memories at home.

27. Tips for Starting a Garden

Gardening has many benefits and has become increasingly popular. Here are some tips to help you get started gardening.

28. Tips for Revamping Your Backyard

It’s the perfect time of year to start working on those home renovation projects, so give your followers some tips and tricks on ways to revamp their backyard. Adding a water feature and additional lightning are just a couple of ways.

29. Home Renovation Ideas 

If you have helpful tips and tricks for home renovations, share them on social media from time to time. Suggestions could include anything from renovating the front door to redoing the bathroom floors to painting an accent wall.

30. Personal Touches

It is a good idea to introduce your personality and the personality of your team on social media from time to time. You can get to know people on a deeper level by doing this. Here are some ideas on how to do this.

31. New Member Spotlights

As they say, teamwork makes the dream work. Use Instagram to feature your new team members to make them feel more included and connected to potential clients.

32. Excellent Employee Spotlights

If you have an employee that goes above and beyond, don’t be afraid to showcase them! This will not only help others see what your business is all about, but it will also reward the individual for their hard work.

33. Team Events

This will show your potential customers that you’re more than just a bunch of people working for a company—you’re a team that supports and trusts one another. You should show your team working together on social media to demonstrate to potential customers that you are a company who supports and trusts one another.

34. Volunteer Work 

If your company volunteers together, this is something great to share on social media. From working at a soup kitchen to cleaning up the beach, volunteering is a great bonding experience for your whole office.

35. Charity 

If your business supports charities, share some information about the organizations you support. This will help to show your followers that you are committed to giving back.

36. Holidays

Holidays are a great time to show your festive side on Instagram. Post some holiday cookies or pictures of a gingerbread house contest you had with your friends.

37. Voting 

While you don’t have to say what party you vote for on Instagram, you can still encourage followers to vote.

38. Goals 

Goal setting allows people to see the direction in which you are moving as a company. By sharing some of these goals on Instagram, you allow your customers to get involved and help to create these goals.

39. Pets

If your employees have pets that your clients might like to see, feature them on your page to make your clients smile.

40. Behind the Scenes

Looking at what goes on behind the scenes of an organization can be interesting. Whether it’s getting ready for a conference or setting up a home, share some content on social media about what a day is like.

41. Market Listings

Instagram can be a great way to advertise your market listings. You never know, someone might find a property they connect with while scrolling through your feed.

42. Sold Listings

Use Instagram to post about your success stories after selling listings!

43. Client Success Stories 

Use Instagram to share your client’s success story if they are okay with it and want to share it.

44. Open House Info

Share information about open houses on Instagram to reach more potential buyers. The platform makes advertising easy and can help you grow your client pool.

45. Before and After 

Post a before and after picture of your home when you’re done staging it to sell. It’s always interesting to see a good transformation.

46. Inspiration 

Every once in a while, post an inspiring quote. This will help add some variety to your feed and get your followers to interact.

47. Questions/Polls

You can make your Instagram more interactive for your clients by posting questions or polls on your story every so often. This will help you increase engagement and get to know your audience better.

48. Office Life

Sharing brief descriptions of daily office life is a good way to show what the work environment is like and how strong the team’s culture is.

49. Giveaways and Contests

Including giveaways in your social media strategy is a great idea! Contests and freebies can help your followers stay engaged and may even help you attract new followers.

50. Videos Tours

Instead of just posting static images of house listings, try posting videos instead. These interactive tours are sure to pique the interest of your followers.

What are Instagram Story Polls?

To use an Instagram poll, you first need to create an Instagram story. Then, you can add the poll sticker to your story. Once you’ve added the sticker, you can ask a question and add two answer options. Your followers can then vote on the poll by tapping on their preferred answer.

The poll sticker allows people to answer a customizable question with two different responses, ‘Yes’ or ‘No’ by default. You can check the poll results as soon as they’re entered by respondents.

An Instagram Story poll is an excellent tool for social media marketing agencies for three reasons. First, it allows you to collect data from your target audience quickly and easily. Second, it’s a great way to engage with your audience and get them talking about your brand. Third, it’s a great way to generate leads and sales.

First, a poll can be used to get information from your client’s target audience. It can be used to generate interest, and depending on the question, people may find it enjoyable to answer.

Another reason to use polling is that it allows you to gather valuable insights from your target audience.

Creating polls using a mix of content types is a great way to engage your audience and get their feedback on your products or services. You can add a poll to your client’s most popular Instagram video, their feed posts, or anywhere else you think would be most beneficial.

5 Top Tips for Asking Instagram Poll Questions in 2022

To make the most out of Instagram polls, here are a few quick tips you should remember:

1. Add teasers (for polls with a correct answer)

jsonline You can use Instagram polls to increase traffic to your client’s website. A cool trick is to insert a link sticker that takes users to your client’s web content and write a caption like “tap here for the answer!”

2. Use emoji slider polls

Emoji sliding scale polls allow you to collect a range of answers from Instagram users.

Polls can be customized with different emojis, questions, and stickers.

3. Let them pick what’s better

If you’re not sure which of two options to choose, you can always ask your client’s audience. For example, if your client has recently launched two versions of the same product, you could ask them which one they like better.

4. Use quizzes

You can add up to four possible answers to a quiz on Instagram story.

5. Time your polls wisely

Choose a time to post your client’s poll when you know you will get the most engagement.

You should publish your Stories between 11 AM and 12 PM on Mondays, Wednesdays, and Fridays and then analyze user engagement to see if you need to make any changes to your posting schedule.

Use Vista Social to create an automated posting schedule for your client’s social media on multiple networks.

Check out our in-depth comparison of Loomly, Hootsuite and Vista Social if you want more information.