A business needs to be successful in digital marketing in order to survive in the digital market.
Content marketing online can be done in many ways, some more creative than others. Some digital marketing methods include pay-per-click advertising, content amplification, and inbound marketing.
Have you considered how your content will do when you use a combination of these three marketing methods? In this article, we are going to discuss it.
PPC Marketing
The goal of starting a blog is to make money from it. There is one thing that every online entrepreneur agrees upon when it comes to monetizing their blog.
This means that the best way to make money from your blog is by using pay-per-click advertising or content amplification. PPC stands for pay-per-click, and it’s a type of digital marketing where you pay a fee every time someone clicks on your ad.
Making money from your ads comes from clicks made by visitors on your website. No matter what advertising platform you use, you will always make some sort of profit.
The question of how to design and launch a PPC ads campaign remains. If you do not have a good foundation, the task will be difficult.
Content Amplification
Content amplification is the process of expanding your content in order to reach a larger audience. But that is a very basic definition.
Amplifying content means using different platforms to share it with more people. This results in an increased reach for your content over time.
Content amplification is a strategy that is used to improve conversion rates by making content more visible.
The content amplification strategy includes improving the content using various SEO techniques, making the content more visible, and distributing the content.
There are two main reasons why you should adopt the content amplification strategy as part of your content marketing strategy. They are:
- To test whether the headline of your article is catchy enough to get more clicks. Headlines are the most important part of an article. In fact, headlines determine the actual fate of the article. That is because; readers will click on an article only if the headline is interesting enough to catch their attention.
- Secondly, when you amplify the content right after posting it on the first platform, it enhances the initial boost an article needs to perform well. You can always update your content later, but content amplification is a foolproof way that is the initial indicator of how the article is going to perform in the long run.
Content Amplification Process
1. Have a Well-Defined Target Audience
Before you can launch a PPC campaign as part of your inbound marketing strategy, you need to ask yourself who will be genuinely interested in the product or service you are offering.
You need to figure out which part of your audience to target so that they find your campaign useful and it leads to more conversions on your website.
The importance of a campaign reaching the right audience cannot be overstated. If a campaign resonates with the wrong audience, it can negatively impact the growth of your brand.
When planning a campaign, consider the audience’s demographics such as location, age, sex, occupation, and hobbies. Additionally, research their search engine habits to better understand what they are looking for online. You can create content that is more personalized to their interests.
2. Target the Right Keywords to Build the Campaign
PPC campaigns rely heavily on keywords to bring in traffic and conversions. Choose your keywords wisely to ensure maximum traffic and conversions.
The best keywords to use for PPC inbound or outbound marketing strategies are long tail keywords. This will ensure that ads are targeted to the specific search query of the user.
The Google Keyword Planner can be used to help you come up with ideas for targeting long tail keywords. It will give you a list of potential keywords, the number of searches conducted by users for each keyword, and the level of competition for each keyword.
The Google Keyword Planner lets you see relevant keywords, average monthly searches, the level of competition, and suggested bidding rate for particular keywords. You can also see all this information in a bar graph.
3. Use the Data Collected from the PPC Campaign to Create Content
You can use Google Keywords Planner to get a set of keywords, and then start testing different combinations of those keywords in different articles to see which ones work the best.
When you have the data, you will know what exactly your target audience wants to read. Creating content that is relevant and specific to your target audience will be more useful than simply promoting your business in those articles.
Let’s give you an example. You own a company that manufactures promotional products, such as t-shirts, hoodies, caps, coffee mugs, etc., for corporate companies.
When you have a keyword set like “promotional hoodies,” you can use that to create a completely new article, as seen in the picture. The target audience for this text is someone who is looking for t-shirt manufacturers.
The purpose of this article is to show you how promotional products can be beneficial for any business, rather than just going on about your business.
Other than this, you can also create various other types of content, like tutorials, comparison articles, how-to-based articles, etc.
4. Make People Want to Share Your Blog Post
All successful content amplification begins with great content. If you want people to share your content, make it interesting and visually appealing.
Think about the purpose of your content. Is it to give a solution? Is the purpose of this organization to provide utility, such as tools, research, and steps? If you share your content with the right people, you might be surprised how often they will share it over social media networks — or even by email or text.
You can also build settings that make your audience want to come back for more related content.
For example, you can tease future content by creating a “preview element” (e.g., promising to reveal more next week about how XYZ works).
The topicality of your content can also help to amplify it. If you want to stand out, you can take the opposite stance on a topic that everyone is talking about. This can be done in an effective way that will capture people’s attention.
Other ideas include:
- Go back to your influencer marketing digital PR strategy and craft content that would appeal to targeted influencers who might begin sharing it with their followers.
- Identify any highly successful originally published content you had success with and re-run it. You can run it as is or reformat it into different types of related content.
Be sure your content contains a call to action so the reader knows what to do next. Do you want them to read more, sign-up to receive your newsletter, or register for your upcoming course or event? It should be easy for potential customers to move through your sales funnel.
Social Media Content Amplification Tools
The most effective way to share your content is to focus your efforts on one to three social platforms. There are too many options to choose from and you can’t please everyone. If you want to be successful at amplifying content, you need to stay focused.
When picking platforms to post your content on, consider using content amplification tools to help boost your reach across different social media networks.
Content amplification tools can help with social media scheduling, determining what content is most effective, and identifying opportunities to purchase paid ads.
An email marketing tool will help you to automate functions so you can keep in touch regularly with your current audience.
The rates for using social media have decreased in recent years, so you can begin by experimenting with the social media channel that your audience prefers.
5. Fine-tune Your Search Engine Optimization (SEO)
Google’s primary goal for its organic search results is to provide high-quality content. Google’s algorithms are subject to change, but are designed to ensure that.
In the early days of the web, search results were based on keywords that appeared in the content. Google today gives points for user-friendly web design and navigation.
What does this have to do with content amplification? If your content is not easily found on the internet through searches, it is less likely to be shared.
More work is put on you when developing a digital content strategy. Nowadays, the majority of results that come up at the top of a Google search are from paid advertisers. This is a marketing technique where social media is used to create interest, and search engines are used to generate traffic that is then converted into customers or leads.
Considering SEM may be beneficial if you are struggling to rank high in organic searches. It is always a good idea to produce high-quality content that is targeted to your audience, while also keeping your keywords in mind.
6. Branded Content and Native Advertisements
Branded content is content that is paid for by an advertiser and designed to promote the advertiser’s product or service. Native advertising is a form of advertising that is designed to blend in with the content of the website or app on which it appears. But what do they really mean? And how can they help you amplify your content?
Let’s start with branded content. Think about the last trade show you attended. Did the people at the booths give out swag? You know, like t-shirts or pens with their name on them? That’s branded content. It helps create brand awareness.
Branded content can also be paid for. You may have received a gift bag when registering for the event. Inside that gift bag were candies and brochures from various companies.
The items in the bags were most likely paid for by the event sponsor. Looking at an item and then thinking about the company is content amplification.
Display ads that appear in print magazines are similar to “advertorials.” However, if someone clicks on one, they will be taken back to your website.
Creating traffic to your site gives you another opportunity to have someone share your content. That’s content amplification.
7. Measure Your Results
A content amplification strategy would not be successful without a plan to measure success. You won’t be able to see how much progress you’re making if you don’t measure your results. If you don’t have analytics, you won’t be able to tell what is effective and what isn’t, or what needs to be changed.
Many marketers rely heavily on website traffic as a measure of success. You should also think about where your traffic is coming from and spend more time accordingly- whether that be from organic sources or paid advertisements.
You should also consider how long people stay on your website after they arrive.
For example, how often do users click on various pages throughout your website to explore your content? This is known as your bounce rate. It will give you an idea of how interested people are in your brand and your content.
Google Analytics is a useful tool for investigating traffic patterns, your brand’s extension, and transformation rates. There are also tools that allow you to see what people are saying online about your brand and how they are engaging with your content on social media.
Metrics can help you understand your digital marketing strategy, find areas where you can improve, and see where your time and money are best spent.
As an example, you may discover that your audience responds well to paid social ads. If the ROI is positive, you may want to increase your investment in those ads.
Make sure you’re using metrics to help you plan where to spend your content budgets in the future in order to get the most value for your money. Get the word out — get your content amplified.
Conclusion
Content amplification is a key component of any content marketing strategy and can help increase traffic, leads, and conversions from your content.
You need to have high-quality content and a strong distribution strategy to be successful at amplifying your message. If you can master these two things, you will have a greater impact.
