Real estate agents must take advantage of mobile marketing. Nearly all potential homebuyers now search online, meaning it is crucial to shift marketing towards mobile devices.
Accenture reported that members of Generation Y and millennials favor using their cell phones over laptops or desktop computers. It is expected that Generation Y and millennials will be the main focus of attention in the near future.
Realtors can stay ahead of the competition by utilizing mobile marketing tactics related to real estate.
The real estate sector is acknowledged for its utilization of some of the most cutting-edge technologies for their operations, including QR Codes, beacons, blockchain, NFC, and artificial intelligence.
This has provided property developers with many advantages that can help them to market, sell, administrate, and trace current and potential customers effectively.
Mobile Marketing Application to Real Estate
It is arguably true that the realty domain is highly knowledgeable in employing advanced technological solutions and novel means of communication to promote, endorse, and arrange property transactions.
Real estate professionals have access to a variety of tools which are advantageous in helping them promote, sell, monitor, and oversee current customers and potential buyers effectively.
A key piece of equipment for the job is the cell phone, especially the modern kind such as the Apple iPhone, Google Phone, Blackberry, and HTC Touch. The way people search for and transact real estate business has been drastically altered by these pieces of technology.
Essentially, it is vital for realtors to take advantage of these resources in order to successfully advertise their business. Realtors have two distinct chances that cell phones offer to help them advertise and solidify their image in beneficial ways.
Text Messaging / SMS
The thing people are likely to love the most about their cell phones is the facility to send text messages.
We enjoy being able to obtain information in its most straightforward way, quickly. You can send a message quickly and easily by text, with just a few words that reach the recipient very fast.
Text messaging (SMS) is regularly utilized between the house purchaser/dealer and the real estate agent as it allows for simple, reliable communication.
Text messaging / SMS is the greatest tool for keeping contact with clients and prospects because it can be automated, similar to Email Drip Marketing.
Mobile Web Browsing
Individuals with mobile phones dedicate a substantial amount of time to using them. Browsing the web is one of the primary functions of smartphones. Considering this, businesses should take full advantage of cellular phones as a way to make contact with customers and increase the visibility of their brand.
It is pertinent to mention that many websites are not designed to have the same efficiency on mobile phones as they do on computers.
As an illustration, your beautiful website may not be functional on an iPhone, particularly if it is entirely Flash-based since iPhones currently do not recognize Flash in their web browser.
You will have to locate an agency to build a mobile rendition of your website or have your website maker/developer make your website compatible with mobile devices.
Ways to Boost Mobile Marketing in Real Estate
As stated in the PwC Annual Real Estate Report, if people are not aware of current technological advancements or how to properly use them, they are overlooking various possibilities.
Thus, it is essential to incorporate the newest technologies to tackle the most common problems that property agents experience, so as to avert decreasing customer bases, low success rates, and the risk of not staying up to date.
1. Seamless lead generation
Making connections with prospective clients is one of the foremost tasks of the real estate industry. Many realtors have difficulty finding an ongoing source of unrestricted leads.
Despite the different CRM programs that can be downloaded onto mobile devices for the purpose of organizing databases, it appears to be a continuing difficulty to get hold of information for the maintenance of business activities.
The use of smartphones and the internet has enabled lead generation to be made easier by utilizing technology such as QR Codes and NFC tags, which can result in successful customers.
Beacons and geofences, two types of proximity marketing tools, can be used to create possibilities for lead generation. Put a beacon near your real-estate firm so it can send out app notices applicable to the service.
Put QR Codes on places like the sidewalk, vacant land spots, and even on the corporate website. These QR Codes can be attached to a document allowing potential customers to provide their information or even give you a missed call indicating they are interested.
2. Use dynamic QR Codes to fine-tune existing campaigns
By utilizing interactive QR Codes in their campaigns, realtors can assemble a comprehensive list of curious buyers, analyze and monitor the amount of QR Code scans to adjust their campaigns easily and sync them with Google Ads and Facebook.
Courtney Keene, who is the Director of Operations at MyRoofingpal, asserted that they integrate Quick Response (QR) Codes on direct distribution items, pamphlets, and promotional materials that are circulated in the workplace, as well as on business cards.
These QR Codes could provide more information about home listings, an option to fill out a form to obtain leads, or even a questionnaire inquiring about a customer’s opinion.
QR Codes can be a useful tool to acquire leads rapidly and effectively with little extra effort. Dynamic QR Codes allow real estate professionals to alter their campaigns after printing, personalizing and adjusting them to their specific needs.
In addition to this, it is economical and simple to incorporate QR Codes into any existing or new promotional activity.
3. Supply property information
Realtors cannot be available to provide information to their customers at all hours of the day or night at each property they manage.
Aqua, a venture utilizing technology situated in Chicago, circulated numerous QR Code ads throughout the center of the city to promote its 82 swanky condos.
When scanned, these QR Codes showed purchasers a YouTube video which featured the advantages of occupying the building, picturesque sights, and a compilation of services.
QR Codes enabled consumers to store Aqua’s address on their mobile phones for later use.
4. Deploy QR codes and geofences to learn more details
Produce flyers, pamphlets, yard signage, or outdoor advertisements, and place QR Codes on them which on scanning will lead prospective purchasers to a site containing all the details about the property.
Augmented Reality QR Codes (AR Codes) can be employed to display a piece of real estate in the present moment. Utilize QR Codes on websites or promotional materials so that customers can scan them and experience the property in person.
Real estate agents can be informed about where potential buyers are through the use of geofences, allowing them to target them accurately. Establish a geographic constraint around a highly sought-after real estate property and send out notifications via SMS or within the app each time a customer comes within the perimeter.
Using these new methods facilitates the ability to communicate quickly, leading to greater returns.
5. Retarget on social media
We shouldn’t overlook the use of social media outlets such as Instagram, Twitter, and Pinterest. They both make a significant contribution to shaping the corporation’s public image. An efficient and successful social media campaign can be made much simpler by making use of a social media management tool. This tool allows you to take control of all your social media accounts with ease and convenience.
Put QR Codes or NFC tags on outdoor advertisements like signs, billboards, and sidewalk promotions along with property listings so that when people encounter them they can be directed to social media channels.
After potential purchasers scan these QR Codes, they can be identified as a target audience on Google and Facebook platforms. Realtors who have their own app can benefit from beacons and geofences by utilizing them to send notifications within the app and by engaging in retargeting activities on social media platforms.
6. Connect home buyers with property info via SMS
One of the most advantageous aspects of using SMS in the real estate industry is its ability to rapidly provide details about a certain property without having to make a phone call or send an email.
A convenient way to pre-qualify prospects and save time is by giving them the option of texting a certain number to find out details about a property without contacting you first through calling or emailing.
Besides giving you a remarkable way to pre-screen, a first-rate mobile marketing organization will furthermore furnish the people you’re targeting and customers with the alternative of getting signals via SMS concerning property changes.
Be sure to check with your IT department before you spend money on a service that your brokerages/MLS boards may already have.
7. Create mobile-friendly real estate websites
A large number of people who possess cell phones spend lots of time surfing on the internet with them. Real estate professionals have an even greater imperative to have a website that accurately reflects their services online.
We advise that you obtain at least one mobile-friendly website, in case you don’t already have one. This will permit people to browse properties, learn about the services you provide, and easily contact you through your mobile website.
It is essential to keep in mind that a lot of existing or older real estate websites are not designed to provide the same experience across a desktop web browser and a mobile phone.
As an illustration, in order for an older mobile browser to display a website, in most cases, a distinct edition would be required.
Even with up-to-date, higher-end phones such as the iPhone, websites packed with Flash will not be highly intuitive or visible to viewers. By having an understanding of what lies ahead, it is possible to make the correct choices concerning your mobile marketing activities.
7. Syndicate your listings to top real estate websites
If you’re not able to spend the funds necessary to get a mobile website for your real estate enterprise, a reliable option is to make sure your listings are featured on popular real estate websites such as Trulia and Zillow.
These massive websites often have incredible mobile apps that are completely operational and have a lot of features. If your listings are available on these websites, people who use mobile apps will be able to discover them through their web browsers or on their cell phones.
8. Run targeted pay-per-click campaigns
We are strong supporters of paid search advertising since it is a speedy and targeted way for advertisers to gain online recognition. We suggest using PPC for because all web browsers can be utilized for Google, Yahoo, and Bing searches.
It is vital that mobile users can access your site both on the internet and on their mobile devices, since these search engines will show paid and content ads as they do on sites on the web.
Creating and handling Pay Per Click advertising campaigns on major search engines like Google, Yahoo, and Bing gives potential clients additional avenues to discover your services.
Real estate mobile marketing is the future
More and more people are becoming so occupied, attempting to fit as much as possible into the limited 24 hours they have in a day. Consequently, the utilization of mobile phones is gaining momentum and will eventually overtake the utilization of computers as the more frequent, usual activity.