Any industry that wants to stay ahead of the curve needs to keep up with the latest tech developments. This is especially true for the real estate industry.

As the internet becomes more widespread and technology advances, it is increasingly important to be able to use technology effectively.

It can be difficult to keep up with the latest technology in the real estate industry, but it can also be beneficial.

Technology is becoming increasingly user-friendly and can help improve your business in ways that were not previously possible.

While real estate might not be the most technologically advanced industry, it does rely on technology.

This is true not just for technologies such as MLS and IDX, but also for marketing, customer relationship management, and measuring the efficiency of your marketing efforts.

More and more businesses, including real estate agencies, are implementing chatbots, which is one of the hottest technologies.

Are social media management programs just a fad, or are they worth investing in for your marketing efforts?

What are Chatbots?

Chatbots are software robots that simulate a conversation with a real person. They do so by means of scripting, artificial intelligence, or a combination of both methods.

There are some chatbots that are very simple and only have basic scripts that respond to questions such as “What can I help you with today?” or “Do you need assistance?”.

Some people use artificial intelligence that is very sophisticated and can understand human language. This can make it difficult to tell if you are talking to a real person or not.

Bots can also act as a bridge between a customer and an agent by switching between a bot or a human on-demand.

They are very popular, and you’ve probably seen them by now. They are placed on one of the corners of a webpage, and notify you that if you have any questions, it can help you find it or get you in touch with a real person.

There are chatbots available for a variety of communication programs, including Facebook, Slack, Discord, Twitter, and SMS.

Why Should You Care About Chatbots In Real Estate

The real estate industry is one that depends a lot on communication. You always have to be proving your worth to new and old clients. If you had all the time in the world, you would be able to get in touch with every single potential client and handle each conversation yourself. However, that’s not always possible.

Real estate agents can only do so much in a day, and their time is very valuable. This is true no matter where the agent is in their career.

You’re so busy with your daily tasks that it’s easy to neglect getting new customers and following up with the people who visit your website.

Leads are often lost because it is difficult to keep up with the inquiries from potential customers.

Chatbots are computer programs that can help website visitors by providing direction, scheduling consultations, and collecting information.

The benefits of chatbots:

1. They Offer Live 24-Hour Support

You can always have someone answering simple questions your clients and prospects may have by using chatbots.

Chatbots are often used because they are available to talk to visitors and clients at any time. They can usually answer questions quickly and direct the person to the right place.

Queries from customers can be addressed even when customer support is closed. This would also save on customer support costs.

2. They Can Help You Qualify Leads

Even if your real estate catering is very specific, every client has different needs.

People’s home-buying needs vary greatly. Some people look for condos, while others look for detached homes. Some people can buy a home in cash, while others need financing. Some people need to buy a home ASAP, while others have a more lenient timeframe.

It’s important to collect all of that information. Chatbots can help by asking qualifying questions, saving the answers to your CRM, and using them to immediately provide properties that the client might be interested in.

Some Chatbots can also automatically send out property alerts to those clients as soon as a listing that meets their specific criteria gets listed.

3. Chatbots Assist In Managing Client Relationships

It’s difficult for real estate agents to stay in touch with all their contacts regularly, especially since they typically have at least a thousand collected for their CRM.

Chatbots can help you manage your client relationships by taking care of common tasks, like tracking and recalling client activity, sending email notifications for open houses, and even reminding you of important dates like birthdays, anniversaries, and holidays.

Responses can be sent by email, social media, SMS, or any messenger.

You can also customize these messages to include more information, or call your recipients to take a specific action, such as scheduling a live consultation with you.

4. Chatbots Can Help Schedule Property Tours

If a chatbot sees that a website visitor is interested in a certain property, it might invite the visitor to a property tour or schedule it for them.

5. Chatbots Can Help Log Conversation

Chatbots can keep track of interactions with customers, which can be useful for customer service agents.

You will be able to understand what the client is searching for by having access to the interaction they had with the chatbot. This will allow you to have everything prepared for them before even talking to them.