Why should a real estate agent care about video?
If you’re trying to sell your house, adding a video to your real estate listing will increase the amount of inquiries you receive by 403%. For a local business trying to make a name for itself in a crowded market, video production and optimization can be a key part of growth.
The National Association of Realtors has found that online video sites have rapidly gained popularity, with 36% of people using them for information during their home search.
If you want to use video to improve your real estate marketing, you need to create the right type of content, and promote it in a way that will reach your target audience.
The purpose of this article is to provide an overview of the best types of videos for real estate marketing, strategies for marketing videos online, and production options available.
Elevate your brand with the best real estate videography
The quality of a real estate listing is a reflection of the real estate agent or company’s worth in the market. With so many properties for sale, buyers often rely on the online browsing experience to help them narrow down the listings they are interested in. When buyers click on a listing online and there are no photos or videos of the property, they will go to a different listing that does have photos or videos. Real estate videography is essential for making sure that your property listing is appealing to potential buyers and is also impressive, which will result in more callbacks and the property being sold more quickly.
With the world rapidly moving towards the digital age, businesses in the real estate sector must make use of video marketing to stay ahead of the competition. Video marketing is in all rage now and its supremacy is still going very strong. The end-users and businesses alike are feeling the dominance of video content in marketing campaigns, and the real estate sector is no exception.
Although videography is a powerful marketing tool for real estate agents, it is still not used by a majority of them. According to the National Association of Realtors Research Group’s technological survey 2021, 37% of respondents say they use video in their marketing strategy, while 27% say they do not. The remaining 35% say that they are not using it currently but are hoping to do so in the future.
If you’re a real estate agent who hasn’t started using video marketing, it’s time to invest in high-quality video content for every property you list. You still have time to be an early adopter of this trend and surpass competitors who haven’t embraced video marketing yet.
If you haven’t started using video marketing, now is the time. Real estate video marketing statistics for 2021 show that it is an extremely successful marketing tool for all industries.
Real estate videography statistics
- Video marketers receive 66% more relevant leads every year and 54% more brand awareness.
- Marketers depending on video can grow their ROI 50% more than those who do not count.
- Videos outshine social media as they are very engaging and can be easily shared compared to images alone. Video content can assist in generating 1200% more shares when compared with pictures and texts.
- 50% of buyers look for their new home online.
- 51% of shoppers use YouTube as one of the significant destinations for doing research.
- 84% of new house buyers say that their online data is essential for their research.
Since numbers never lie, all real estate businesses need to improve their video marketing in this day and age. Prospective buyers spend a lot of time researching their new homes on digital channels. To ensure that your content is seen, create videos.
Embrace the power of video and present your properties through engaging clips!
Real estate video marketing is one of the ways to boost your sales as well as engagement by integrating video ads, client testimonial videos, social media videos, and several other videos into entire marketing plans. Some questions that might come to your mind are:
What is real estate video marketing?
Shooting videos of your real estate property with a smartphone, drone, or slideshow is a great way to show potential buyers everything your property has to offer in a way that photos can’t.
Why is it vital to make some marketing videos for the realtors?
The popularity of video marketing has exploded in the last decade and has become vital for any business sector, especially real estate. websites with video content see an increase in search results and as a result, their properties are selling quickly.
Will it work?
Video marketing for real estate can be effective for all levels of the sales channel, creating successful search results and page views. It is a dependable way to increase views of your property listings.
Videos are a powerful marketing tool that can help you sell more property. Their flexibility and reach make them ideal for use on websites, email campaigns, social media sites, and YouTube. You can get the most out of your videos by repurposing them for different platforms.
If you’re still not convinced that you need a video for your real estate projects to sell well, here are a few more benefits of video marketing for the real estate industry.
Benefits of real estate videography
- Real estate listings that include video get more inquiries than those listings with no video.
- Among all buyers and sellers, a significant percentage of them wish to work with an agent who makes use of video as a part of their marketing efforts.
- A lot of house buyers use video for doing research on a specific community, and a lot of them use it for touring the inside of the houses.
- Many homebuyers initiate their search for their residence online, and a video assists them with SEO and stands out on a congested search page.
- Homebuyers even make use of websites with embedded video during a house search, and many of them think they are helpful.
- Links to a page having an embedded video receive more organic search results than those pages that do not have a video.
Integrating video into your online marketing strategy can enhance your lead-generating efforts. But for a video to function as an efficient real estate marketing method, you are required to:
Promote your videos efficiently
Let’s examine how to create videos that will work well for your real estate projects and how you can most effectively promote them to get the most leads.
Make the right kind of videos
If you want to create a successful real estate video, you need to be aware of the different types of content that work well, and some tips to make sure your video is effective.
Kind of real estate videos
Some ideas for real estate video content are: -Take a video tour of a property you are selling -Create a montage of videos and photos of different properties you have sold -Interview past clients about their experience working with you -Make a video explaining the process of buying or selling a home -Share tips for remodeling or repairing a home -Give a tour of a neighborhood or city where you work -Show off your office or real estate company -Introduce yourself and your team -Share your contact information -Create a video blog about the real estate industry -Post videos of open houses or other events you are hosting Here are some of the main formats and what each of them entails:
Listing video
This is a video that goes with a specific property listing. It should include an overview of the property or a tour of its rooms, and other relevant information like the address, agent contact details, and size. You can improve the quality of the video by adding aerial footage, music, stock footage, text overlays, or AR/VR.
Testimonial video
The video features testimonials from people who have used the real estate agent’s services in the past, as well as from local business people and other individuals of interest. The video is designed to be helpful and positive, with Q&A sessions and clips of the property included to increase its quality.
Agency introduction video
A real estate agency overview video is a type of video that gives an overview of how a real estate agency operates, where they are located, and why buyers and sellers should use their services. This video should be professionally done and provide viewers with all the information they need to know about what makes the agency different from others and why they should consider using their services.
Expert videos
The following text is discussing how a video that showcases the expertise of the realtor can help them in standing out from their competitors. The video’s primary goal is to highlight all aspects that will make the realtor knowledgeable in their field while offering the audience all arguments that causes them to select their company rather than their competitors.
Advice video
The purpose of the video is to help individuals who are either looking to buy or sell a property by providing guidance on how to navigate real estate transactions. The video should be high quality and include graphics, as well as questions submitted by viewers. It should answer common questions and provide relevant solutions to various issues that may arise during the process of buying or selling a property, such as when the best time to sell is, how to generate a competitive offer, which mortgage lender to use, etc.
Guided tour video
If you’re looking to get more exclusive listings, a guided tour video can help you attract some potential buyers as well as sellers. Virtual tours make it easy for anyone interested in a property to get a good sense of what it’s like, which can help you close more deals.
Educational video
As more and more online and social media platforms encourage videos, educational real estate videos are becoming increasingly popular. Whether it is buying a house or selling a home, both are pretty overwhelming for customers, and they will inevitably have any questions about the whole process. By generating educational content, you can give an answer to their questions in a format that is engaging, highly organized, and very easy to understand. This kind of video is essential for those who want to build up their reputation and authority in the market. When you can answer questions in the real estate sector, you can establish your place as an expert for buyer and seller queries. It is also one of the best ways to generate quality leads on YouTube, Instagram, etc.
Appeal to new prospects with perfect real estate videos
So, how can you make use of the video to beat your competitors? Here are a few tips you need to follow for creating the best real estate videos:
Have a basic idea
Before investing in video, you must have a video plan mapped out. Ensure you have the answer to the following questions before you start:
- Who/ what will you feature in the videos?
- Who will get the maximum benefit from the videos?
- How will this video assist in generating leads?
- How long each of these videos will last?
- Will you need the assistance of a professional videographer, or will you make videos all on your own?
After you have answers to these questions, you can start making your video.
Make use of the most potent medium for video marketing – YouTube
The YouTube video hosting platform is owned by Google, the second most popular search engine in the world. This makes it a reliable and trustworthy choice for hosting your video content. In addition, Google recognizes that videos are generally more difficult to create than written content, and as such, ranks them accordingly when determining web page rankings.
Create the best quality video
To be successful in video marketing, it is important to produce high-quality videos. Some people may tell you that it is not necessary to worry about the quality of your videos if you are only sending them to a few people or for personal use. However, if you are in the real estate industry, it is important to have polished, perfect-looking videos because the industry is all about appearance. If a property is not visually appealing, it will be difficult to sell.
Share about you in-depth in your brand explainer videos
Videos are a great way to get started in the real estate business. Give a brief description of your passion for real estate and how you got started in the industry. Be sure to include some footage of properties that you have worked on in the past to give viewers an idea of the type of market you specialize in. If you choose to film your office space, be sure to include shots of the surrounding community as well.
Plan well ahead of time
Real estate videography is not something you can just wing. It will take time to make plans on the kind of videos that you wish to create, how you will film and edit all your videos, and where you are going to post them. Before diving into video making, take the time to figure out what you want and need. Then, try to find out how to make those videos. Finally, create a detailed plan on how you will promote your videos. Don’t try to do too much at once. Planning helps you focus and figure out how to best use your time. Do some research, meet your team and create a plan for tackling your video goals.
Short videos help in getting more views
Videos for real estate purposes should be short and engaging, rather than long and requiring a large time investment. Two minutes is the ideal length, according to research.
Make use of the 360-degree videos
While it can be difficult to show the beauty of a physical product online, 360-degree video can help your audience feel fully immersed in the space. Creating such a video might be intimidating, but a professional real estate videographer can assist you.
Sell location and lifestyle other than your property
You need to think about more than just the property itself if you want to be successful in the real estate market. The location of the property is just as important as the features of the property. So make sure you talk about the location and the lifestyle in your videos. This will give viewers a clear idea of what the area is like so they can decide if it’s the right place for them to live.
Optimize videos for search engines
Adding tags like these to your videos makes it easier to be discovered. Using hashtags is a great way to make sure your videos are being seen by the right people. Hashtags like #affordablecottages or #realestate can help direct people who are searching for those terms to your videos. Adding tags like these to your videos makes it easier to be discovered.
Include the lead capture forms or the CTA links in your videos
You can insert lead capture forms into your videos. This way, after you’ve done a great job of explaining the value of your service, you can acquire leads on the spot. You can then convert those leads into customers with targeted videos.
Add your agency contact information at the start and end of every video
Include contact information like phone number and email in your video so people can reach out, as well as the agency logo. You can also add a link to the agency’s “contact us” page to make it easy for people to get in touch.
Make use of hook titles
Make sure your YouTube video titles are catchy and act like clickbait tags to attract people. The content of the video should be tailored to keep people engaged once they click on it.
Share videos for specific lead segments on markedly created pages
A unique landing page should be created for every type of video produced in order to communicate the real estate agent’s value proposition effectively. These videos should be short and entertaining, while also driving viewers to take a specific action on the landing page.
Generate a promotional video that gives an introduction to your business
Even though your audience wants videos that are relevant to their interests, you still need to make videos that promote your business. You can put a high-quality video on your homepage that will introduce visitors to your services in an engaging and visually appealing way. Make sure the video is short and encourages viewers to learn more about your website, your services, and the area you specialize in.
Offer video tours of your properties that are famous in the market
People looking at properties want to not only learn about the person selling it and the services they offer, but also want to see every detail about the property itself. Because listings that have videos get more inquiries than those without, it is worth shooting footage of your properties.
Make a series of small advice videos featuring some quick tips
Create a list of the topics covered on your website as well as any frequently asked questions from potential customers, and then create a video addressing those questions. Keep the videos casual, and film them in a setting you’re comfortable with, like your office or car. The goal is to provide information and peace of mind to your prospects.
Create an advertising budget so that you can expand your video awareness
The video content you create can be converted into a digital advertisement. Videos are popular with audiences and have high engagement rates on sites such as Facebook and YouTube. You can also try paid platforms like Facebook Ads or Google Adwords to ensure that all ads are seen by audiences who are likely to become customers.
After reading about the different types of real estate videos and some tips on how to create them, you can move on to the next section.
How to promote your videos effectively?
Now that you have a real estate video that looks great and the seller is happy, you need to know how to promote it effectively. Well, here are a few ways to promote your videos to get the best outcome:
You should upload your real estate marketing video to all of the websites where you have placed your property listings. This includes websites like domain.com.au and realestate.com.au, as well as the website for your agency.
Make sure to share your videos on all social media platforms! This will help promote your videos and reach out to your network. If you don’t have a professional social media page, make one.
- Email link to your database: Give a boost to your email marketing practices by adding links to real estate videos. For example, if you have testimonials or agent profiles, link the marketing videos as part of your email signature.
- Involve your team: Do not forget to involve your team while making the promotion of your videos. Teamwork helps in getting better and fast results.
- Sponsor your videos: Sponsored posts are a good form of advertising that you can use to target a specific audience or build awareness. By heightening your video post or generating a video ad, you can enhance video views and get new leads. With the high use of social media, many properties are now getting sold through a social media campaign.
QR codes are a new way to show off your property. You can put a QR code that links to your video on print materials, signboards, and press ads. It is easy to create QR codes through several websites.
Make it easy for viewers to share your real estate marketing videos by adding share buttons at the bottom of the video. The more people that share your video, the more viewers you will get.
Hire an authentic real estate videographer: If you make and promote your real estate videos, that will definitely save your money on a short-term basis, but that might cost you more in the long run. Here are a few primary reasons why hiring a professional videographer is beneficial:
- You receive what you pay: When you hire a pro, it gives you a good return on your investment. However, learning skills for doing videos from scratch might not be the best use of your time. Take into consideration the learning curve for making a pro real estate video that stands out best against your competitors.
- You get videos that reflect your work quality: Lest you are a film major in your college, it’s not possible to bring that wow factor in your video. However, paying a professional videographer to make a quality video will surely impress your buyers, and most likely, your property will get sold quickly and at a high price.
- New potentials: When you hire a professional, it opens the door to limitless possibilities. The videographer has all gear and knowledge because of several years of experience. They usually come up with some fresh ideas that will make your video attractive.
- Everyone is doing it: If your competitor has hired a professional to make a video and you are not, there will surely be some significant difference in video quality. Videos made professionally make a powerful impression, no matter whether you are using them for selling a house or for recruiting new clients.
To promote your real estate marketing videos and make your property marketing campaign more efficient, follow these essential tips. The more people who see your video, the greater the chance of getting more leads, which in turn increases the chances of getting a higher selling price.
Stand out and sell more with good real estate videography
If you want to make your real estate business more successful and connect better with potential buyers, invest in real estate videography. This form of marketing is more popular than ever and shows no signs of slowing down. Develop a real estate video marketing strategy tailored to your brand to get started.
With more and more users relying on video, using real estate videography has become a necessity rather than a choice. Fortunately, there are many options available that allow you to create videos that fit your brand and personality. By using the above knowledge and tips, you can quickly establish a video marketing strategy for generating more leads.
