In this article, we’re going to share some explosive promotion strategies that you can start using today to get more traffic, views, and shares. You put a lot of time and effort into creating great content, so you deserve to get credit for it!
It is not easy to create the perfect marketing plan for a real estate agency, as it depends on the region and time of year. However, making a unique marketing plan is one of the best ways to get leads, gain trust and be seen as a credible source in the industry.
An effective marketing strategy is key for realtors who want to increase their leads, sales, and client portfolio. A good marketing plan can help you outperform your local competition and make a name for yourself.
Set Goals as a Real Estate Agent
Getting into the real estate industry is difficult, and it can be especially challenging for realtors. Real estate is a very prominent and competitive market, and it can be difficult for both residential and commercial real estate agents. Therefore, it is important to set goals as a realtor before you begin working on your own real estate marketing plan.
What Career Goals Do You Have?
Consider your future career goals before creating your marketing plan. Are you intending to work as a realtor long-term? What type of clients are you most interested in helping?
What are Your Target Numbers?
It is important to set specific goals when creating a marketing plan for a real estate business or agency. These goals could be based on revenue, the number of clients, or some other metric. Having specific targets to hit on a weekly, monthly, or annual basis can help measure progress and determine whether the marketing plan is successful.
Consider Your Purpose as a Realtor
What type of clients do you want to represent as a realtor? Are you looking to work with residential, commercial, or a mix of both? Additionally, where do you want to build your portfolio? What is the outlook of the region you’re interested in working in the near future?
Do you want to help people find the perfect family home, or do you want to promote chic and modern high-rise apartments? Your answer to this question can help you develop a real estate marketing plan that is tailored to your goals.
Get to Know Your Prospective Clients
It is pointless to launch a marketing campaign without knowing who your audience is. It is essential to get to know your prospective clients as a realtor, no matter where you are located or what type of real estate you are representing.
Define Your Ideal Client
Consider who your ideal client is when creating a real estate marketing plan. Ask yourself the following questions regarding your prospective audience before you begin developing your real estate agent marketing plan example or campaign strategy idea:
- Location: What location am I targeting with my marketing campaigns, both online and off?
- Age: Is there a specific age range of prospective clients I intend to target? If so, why?
- Gender: Am I more interested in appealing to men or women as prospective clients?
- Marital Status: Is marital status important when representing a client?
- Hobbies and interests: Am I interested in reaching individuals with specific hobbies or interests based on the type of residential homes or commercial properties I intend to show and take on as a realtor?
Solving Problems as a Realtor
As a realtor, it’s important to identify and solve customer pain points. This is especially true if you’re just starting out in the industry. Homeowners and buyers are often looking for more space, a lower mortgage rate, or a home with better insulation and modern features.
Address each client’s pain points to establish credibility, trust, and authority.
While content is undoubtedly important, it is nothing without a well-rounded strategy that takes into account all aspects of digital marketing.
Content promotion is key to getting your real estate content seen by more people. By promoting your content, you can generate leads and get listings. Creating great content is only half the battle. You need to promote it to win.
Optimizing Shareability
Before you start promoting your content, make sure it is optimized. There is no use in spending your time promoting content that is not prepared for sharing.
Obviously, you’ll want your product to be high-quality. If you’re producing video, it should be great, and if you’re writing articles, they should be engaging. You do this with three primary pillars:
- Creating the right structure.
- Attention grabbing headlines.
- Using the right tools.
Creating Structure
For best results, make your videos quick and packed with useful information. Include visual aids like transitions and captions, and start with your most valuable content to hook viewers.
For writing: Keep aesthetic appeal in mind…try to avoid 20 sentence paragraphs. Text blocks are generally disliked, especially because they can lead to a high bounce rate. Breaking up your writing with images can help.
Crafting a Great Headline
The section below will describe what tools you need to be using on the actual pages of your articles.
Tools For Sharing
We are going to give you two different options – what we use to build WordPress real estate websites at Realtorfuel, and what we think is a good alternative.
The plug-in we use to add social sharing buttons for our clients allows all of your readers to share across their favorite social media sites with one click. This is done through floating side-bars, social buttons above/below content as well as on images.
Bloom Email Opt-Ins
If you visit a Realtorfuel website, you’ll see a pop-up that offers to let you search for homes, sign up for the newsletter, or enter your email address to get access to the custom buyer and seller guides that we provide for our clients. This is done through Bloom.
This plug-in will help you to create pop-ups that are visually appealing and won’t annoy your website visitors, but will instead generate leads.
SumoMe
We don’t exclusively use Bloom; we also use SumoMe. SumoMe is a suite of apps that includes social shares and opt-in tools. It’s not as comprehensive as Bloom, but it’s still really good.
Now that we know how to share items, let’s move on to sharing them on your favorite social media sites.
Social Media Sharing
While a lot of realtors we speak with stick to sharing on their social profiles, there are many other ways you can promote through social media. In fact, we’re going to list 13 things you can do.
1) Share on your social profiles.
When your content is live, share it across all of your profiles on social media platforms such as Facebook, Twitter, and Google+.
2) Share to Facebook Groups.
What audience are you speaking to? Here’s the best way to do it:
You can search for Facebook groups by criteria such as location, interests, or demographics. This can help you find groups that are relevant to your business or target audience.
- Selling homes + your city or community name
- Buying homes + your city or community name
- Real Estate + your city or community name
- Real Estate Investing + your city or community name
You can find groups by asking around or searching online. To get the most out of these groups, it’s important to be active and build relationships with other members. This will help you be seen as valuable instead of just self-promoting.
3) Share on LinkedIn Groups.
Some of the most popular LinkedIn groups are the gigantic ones with hundreds of thousands of members. You can also find more targeted groups, like the one based around marketing to small businesses. LinkedIn has many different types of groups that you can join depending on your interests. Some of the more popular groups have hundreds of thousands of members, while others are more targeted groups based around specific interests.
4) Share on Google+ Groups.
Google has groups, similar to Facebook and LinkedIn. The benefit is that you can invite people into your circles. This allows you to get notifications when people interact with your content, so you can have a conversation with your audience.
5) Share on Pinterest.
Pinterest can be a great platform for sharing content because it uses a simple system of Topics and Boards. Boards are where users compile their favorite articles. If you can interest a user, they may share your content with hundreds or thousands of others by “Pinning” it to their Board.
6) Use the Twitter Search.
Navigate to the given page and utilize the keywords from the second point. There, you may find people who are in the process of buying or selling homes, as well as those who are simply seeking advice. Use this opportunity to start a conversation and share your content when appropriate.
7) Search Facebook for questions.
You can search Facebook for common terms among homeowners and create an interaction. For example, you can search for “home remodeling” or “home improvement.” This is a great way to share your content when relevant.
- Good realtors in + your city or community name
- Are there any events + your city or community name
- What to do in + your city or community name
- Remodeling ideas
- How to renovate etc.
8) Re-Share Your Content.
To ensure that your articles are seen by as many people as possible, consider using a tool like Buffer or Hootsuite to automate the process of reposting. While you don’t want to spam your followers by posting the same content over and over again, a few well-timed reshares can help to ensure that your articles are seen by people who may have missed them the first time around.
You won’t annoy your readers by posting less frequently.
9) Create images using quotes from your content
I have written an article for LifeHack.org on how to make appealing quote images that have the potential to go viral. These quote pictures are a great opportunity to get your content shared more, as well as getting organic traffic from Google Images.
10) Set-up automatic sharing of the images with quotes.
Schedule your tool to automatically share images with links to your content to create a low-pressure way to get your content out there.
Strategic Partnerships
Get strategic partners who will help you market your content and give you referrals, without competing with you. You can also work together to create content, which will make you more credible.
Who can you work with?
There are a few different types of businesses you can partner with to help generate leads without directly competing with you. Real estate agents that sell luxury listings are a good option, as they typically have clients that are not in your target market. You can also partner with businesses that provide services to homeowners, such as home improvement stores or companies that offer home maintenance plans.
- Interior Designers/Decorators
- Community/Event Organizers
- Photographers
- Handymen or Tradesmen
- Property managers & mgmt companies
There are also people who simply write about the above topics and don’t offer any services. Bloggers can be great strategic partners.
Writing For Blogs & Online Publications
It’s easy to move up to writing for bigger publications once you’ve written for a few smaller ones. I started by writing articles for small blogs, then referencing those articles to build my credibility and get published by better publications.
To be successful in online communication, it is important to be concise and to let your content speak for itself. Creating high-quality content and promoting it widely will give you the best chance for success.
KissMetrics provides a great guide to finding guest blogging opportunities using their google search formula. Below is a small list of resources and sites where you can write as a real estate agent:
If you want to write for a specific blog that doesn’t advertise guest posts, you can reach out to the editor to see if they’re interested in your work.
Co-Authoring Content
If you read someone’s work that you enjoy, whether it be in your community or online, you should reach out to them to see if they would be open to collaborating. Collaborating would allow you to co-author content, which can be beneficial for a number of reasons.
- Co-sign your opinions with another expert
- Fill in the gaps of your knowledge
- Create a mastermind
- Conduct interviews (Interesting content)
You should also mention specific examples of content you want to co-produce.
Community Outreach
Get more people involved and sharing your content!
1) Write expert round-up articles.
Getting shares for your content can be easy if you follow a few simple tips. Try compiling information from multiple sources, conducting interviews, or creating unique content around expert opinions. Interviewing experts will almost guarantee that they will share your content.
2) Reach out to people you reference in your content.
If you cite other people’s work in your writing, all you have to do is send them a quick email letting them know. If they like the article, tell them to share it as a courtesy.
3) Reach out to Real Estate Influencers.
Find people who are respected or well-known in your community, and reach out to them with a low-pressure email. This may result in them sharing your content.
4) Comment on other blogs in your community.
This is a good way to build relationships with other bloggers in your community. When you leave insightful comments on their blogs, they’re more likely to check out your blog and comment on your posts as well. I have used this strategy many times. Find 3-5 blogs in your community and pay attention to when they post. When they do post, leave thoughtful comments that reflect on their content. Most blogs allow you to make your name a link to a URL. Choose specific articles that are relevant to use as your URL instead of just linking to your homepage. This is a great way to build relationships with other bloggers in your community. When you leave insightful comments on their blogs, they will be more likely to visit your blog and comment on your posts too.
This will not only get you visitors, but links will also help with your SEO.
5) Answer questions on Quora and Yahoo Answers.
The above is a great way to get free traffic by answering questions that people can’t find the answer to on Google. Subscribe to feeds about home ownership and answer these questions. Include links back to content on your site in your answers, but don’t go overboard with them.
In Conclusion
The article includes 25 ways to promote content, most of which the author uses themselves. They caution against trying to do everything at once, as it can become overwhelming, but suggest using tools for automation, like Buffer, to make everything easier.
No matter which social media platform you are using, the most important thing is to find something that works for you and stick with it. You may also want to create a procedure for content promotion. I made one that I literally follow step-by-step any time a new piece of content goes live.
When it comes time to promote, a procedure takes away all of the guesswork.
A partnership that can help your business expand like never before. Remember that a king needs a queen; in other words, a business needs both content and promotion to grow. By creating valuable content and promoting it effectively, you can help your business expand like never before.
