Facebook is currently the hottest social media platform in the world. Facebook is extremely popular, with over 2.01 billion monthly users, and has therefore had a large impact on content marketing. A platform that provides 1.15 billion active mobile users with access to millions of Facebook posts.
Your post can easily get lost among the millions of other Facebook posts, pages, and profiles. Here’s how you can leverage this highly active social networking website.
Is Facebook a Good Marketing Tool?
Facebook was first made by some college students so they could stay connected to their friends who were also using the internet. Although it started small, Facebook gradually increased its user base until it became the largest social media network. A total of 82 percent of people in the age group of 18-29 use the social media platform regularly, according to a survey conducted by Pew. According to the study, 79 percent of people aged 30-49 use the internet to connect with their loved ones. Almost half of all internet users aged 69 and above also use social networks.
If you want to use Facebook to achieve your marketing goals, it’s important to keep in mind the demographics of the platform. Here are some reasons why you should use Facebook Marketing Tools:
Facebook is addictive:
An average Facebook user scrolls through pages on Facebook for around 40 minutes every day. About 20 percent of all internet usage is on Facebook. The more time you spend on this addictive network, the more leads your business will generate online.
Facebook is always growing:
Since its inception, Facebook has experienced high levels of growth and doesn’t appear to be slowing down anytime soon. Facebook is expecting to have nearly double the number of users it had in 2017.
Facebook adverts are target based:
The adverts that you create for your realtor business on Facebook are determined by the type of audience that you want to target. This is based on factors such as age, location, and interests. Facebook ads can help promote your business to potential customers in your area by appearing on their mobile devices.
Measure your reach and results:
The Facebook Marketing Tools suite of products will help you measure the success of your Facebook posts, ads, and organic reach. The suite includes tools that provide insights specifically tailored to help you track the progress of your Facebook marketing campaigns. This would give you a more detailed look at how customers are reacting to your business on Facebook.
How To Use Facebook as a Marketing Tool
No matter how big or small your realtor business is, Facebook can be a really beneficial marketing tool. Facebook provides three tools that anyone can use for free: pages, ads, and groups. There are many options available to marketers to help them achieve their goals. Each option has its own strengths and weaknesses, but by using a combination of options, marketers can achieve even more.
Facebook Ads:
You can use Facebook ads to promote your business on Facebook. The advertisements that you see online are usually targeted at a specific audience based on things like their age, where they live, their interests, and how much education they have. The type of device they are using to browse the internet can also affect what ads they see. Facebook users are also able to stop viewing ads that they don’t like or are not interested in. Users can also like the pages underneath the ads if they are interested.
Facebook Pages:
Facebook Pages are like the profiles you see or create to represent yourself in the online community. While regular Facebook profiles are made by individuals for networking purposes, Facebook pages are made and managed for business purposes. Facebook users can show their support or interest in a page by clicking the “like” button. This also causes any relevant page posts to appear on that user’s news feed. The users can also choose to “like” the page without following it. This means that they will not see the page’s posts on their newsfeed.
The Best Facebook Marketing Tools For Your Business
Facebook is an excellent place to promote your business and attract your ideal target audience. The following free Facebook marketing tools make it easy to turn potential leads into income. These tools are designed to help you effectively market your business on Facebook.
ShortStack:
ShortStack is a versatile Facebook marketing tool that is free and comprehensive. ShortStack makes it easier for you to target the right audience through the right campaign. ShortStack allows you to add any type of campaign to your page. Aside from offering templates that can be edited to suit your needs, you can create a campaign from scratch using ShortStack’s visual editor.
ShortStack campaigns can be created and deployed within minutes. While ShortStack is one of the free Facebook marketing tools, you will not have access to the premium and advanced features without upgrading to a paid plan.
Agora Pulse:
This tool allows you to schedule your campaigns and posts on Facebook so that you can have a neat dashboard. Agora Pulse provides various types of campaigns, including coupons, photo contests, fan votes, instant wins, personality quizzes, and sweepstakes.
You can adapt your campaign information for each individual page, or you can promote your brand more generally through posts on your page. The free plan has a limit on how many people can participate. However, you can change your subscription to a premium plan.
EdgeRank Checker:
EdgeRank Checker is a social media research site that analyzes Facebook pages and provides detailed information on post reach and engagement. This Facebook page analysis tool provides you with good, detailed charts and graphs in their free version. If you upgrade to the paid version of this Facebook marketing tool, you’ll get access to features like page metrics and page recommendations.
AgoraPulse Contest:
The AgoraPulse contest is a Facebook contest application that lets you conduct various sweepstakes, photo contests, and quiz contests. You can reward the winners through your page.
AgoraPulse Contest also allows you to save the names of winners for later reference if you don’t want the same participant to win multiple times. The AgoraPulse Contest is absolutely free to use.
Likealyzer:
The Likealyzer is a tool that analyzes your Facebook page and provides recommendations on how to improve its performance. This tool also does not require any Facebook authorization. Just enter the URL of your Facebook page into the Likealyzer tool to get clear data and advice about how well your page is doing and what areas could be improved.
8 Must-have Social Media Marketing Tools for 2022
1. Biteable
Content creation for social media is essential. Images, infographics, and videos are worth more than a thousand words. Good visual content can help you gain three times more engagement than text alone.
You can make short, engaging, entertaining, and informative video clips to share on social media using Biteable.
Biteable is great for anyone who needs to create studio-quality videos without expensive resources like film or sound recording equipment. There are a lot of free video templates, footage, music, and animated scenes available.
Biteable is easy to use and one of the cheapest tools of its type on the market. Free accounts on this site have access to most features, and upgrading to Premium isn’t too expensive. So why not make your social media content more exciting by creating some short, easy-to-share videos?
2. Buffer
Buffer started off as a scheduling tool for Twitter. The software today supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google +. Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re a Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
An app like Buffer allows you to quickly and easily populate your social media feeds with engaging and relevant content, without having to spend excessive amounts of time logged into your various accounts.
3. Buzzsumo
Research is a crucial part of marketing. You will only succeed if you understand what your competitors are doing and if your own actions are effective.
Buzzsumo is a research tool that allows users to see how their content is performing and who is sharing it.
The ideas are flowing and it’s easy to string together a few hundred words. When you sit down to create content, sometimes the ideas are flowing and it’s easy to string together a few hundred words. Other times, it’s very difficult to get the work done and you’re just happy to have met the deadline. You can’t always be certain of success, but tools like Buzzsumo can help give you a better chance.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
4. Missinglttr
While social media promotion is important for success online, scheduling posts probably isn’t the most exciting thing that gets you out of bed in the morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to create the content for each post. Rinse and repeat to re-promote the posts.
Missinglettr takes your blog post content and creates nine individual posts that are drip fed to your social channels over the course of a year.
Hiring someone to handle your social media promotion means that you can spend more time writing quality blog posts.
There are some great features of Missinglettr that will help you with content creation, scheduling, and client approvals, including a custom URL shortener to export campaign assets for use in other marketing initiatives. You can receive a weekly report that will help you stay up-to-date with your marketing campaign’s progress.
5. MeetEdgar
So you need a content manager, but you are already a one-person band responsible for content creation, tech support, and design? Meet MeetEdgar.
MeetEdgar is a social media management tool that helps you share your content and optimize your social traffic. It’s a handy automated content manager.
The web plugin mentioned above allows you to update your social media channels from your mobile phone, no matter where you are.
The app MeetEdgar allows you to schedule content to be shared again and also monitors traffic. This boosts engagement and helps optimize the ROI of digital assets.
If you regularly post evergreen content, you can increase your traffic and engagement. You won’t run out of regular posts if you have an automated auto-refill queue. The app also has a category-based scheduling tool that lets you mix different content types to keep your audience from getting bored.
Edgar has a URL shortener with click tracking so you can follow your clicks.
6. Hootsuite
Hootsuite provides a free service that allows you to manage multiple social media accounts from a single dashboard. This can be helpful in a chaotic social media world where it can be difficult to keep track of everything.
Hootsuite is a popular social media management tool that allows team members to collaborate and go through an approval process. One of the main advantages of having all your comments and mentions in one place is that you can also assign tasks, plan a social media calendar, and schedule updates.
You can learn about social media management and marketing for free through Hootsuite Podium. The courses cover the basics of social media and how to effectively use it for marketing.
Its tools also allow you to interact with prospective customers on Facebook, Twitter, Instagram, Google+, and YouTube.
Other platforms that can be integrated with the community-based platforms include Reddit, Tumblr, and Storify. This can help gather more feedback and customer data.
7. Mention
Mention is an extremely comprehensive social listening tool. Be aware of any mention of your brand, products, or competitors in real-time.
You can keep up with conversations by responding to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
8. Sumo
Sumo has a variety of tools that can help you with your traffic and social media marketing. The social shares feature is most relevant for social media. It makes it easy for visitors to your site to share your content to social media and keeps track of the number of shares.
