As you begin to create your internet marketing plans, one of the first things you’ll need to do is choose a domain name for your real estate website.
Naming your domain can be a fun and creative process, but if you’re not careful, you might end up using naming strategies that will drive online visitors away.
It’s easy to make these mistakes, but just as easy to avoid them.
Definitions
If you are completely web-savvy, skip this part. We will use the term “Fictional Properties” as an example.
Domain names are linked to IP addresses. If you type “Fictional Properties” into a search engine, it will try to find the IP address associated with that name.
After a bit of magic from the browser, you’re taken to the webpage.
Domains are important. The different levels of domains are Lower Level Domains (LLD), Middle Level Domains (MLD), and Top Level Domains (TLD). We will discuss different levels of domains later, but you generally only have to worry about the top level domain, “Fictional Properties.” The different levels of domains are Lower Level Domains (LLD), Middle Level Domains (MLD), and Top Level Domains (TLD).
IP address – IP stands for Internet Protocol. It is a string of numbers that allows computers to communicate with each other on a network. An IP address looks something like this: 123.456.7.89. The IP tells the internet where you are.
VPNs are growing in popularity because they allow users to hide their real IP address by assigning them an IP address from another region or country.
A URL is a complete web address that takes people to a specific page. It contains a protocol, a domain, and a path.
For instance, the URL https://www.fictionalproperties.com is made up of the protocol (https://), the subdomain (www.), and the domain name (fictionalproperties.com).
The path is the desired destination page, such as the home page.
The website’s address is a combination of https://www, the name of the website, and the page you are on. In this case, the address would be https://www.fictionalproperties.com/home-page.
If you enter only the subdomain and domain name (www.fictionalproperties.com), you will be taken to the home page.
The extension of a website is used to identify the type of website it is attached to. A .gov means it is an American government webpage.
A .edu is a school or educational website. The most common website domain is .com, while the less common .net is cheaper to buy. You can create your own extension, such as .broker.
You could choose to have https://www.fictionalproperties.broker. The extension is a top level domain extension.
There are other domain extensions you could use, but unless you’re selling properties overseas or have a good reason, you don’t need to worry about them.
It provides all the hosting services your website needs to function A web host is a platform that provides all the hosting services your website needs to function. The web host provides the technologies and services needed in order for your website to be visible on the internet. Websites are hosted or stored on computers called servers.
So that you can have a successful real estate agent website, you should carefully choose domains that will be suitable for your real estate company and that will generate traffic to your site. Do your research to make sure you select the best domains for your business.
Best Advice for Generating Catchy Real Estate Domain Names
When you are looking for ideas for your domain name, be sure to keep the following in mind.
Length — Keep it Short
Shorter is better. Try not to exceed two or three words. Search online to see if there are already companies with the same name as your domain idea in your area.
It’s important for people to be able to easily remember your real estate domain name. A shorter name is easier to list on a business card, which is more useful. The domain name of a realtor should be effective in order to make a professional impression.
It is essential that your domain name matches your brand and is appropriate to the type of products or services you offer. A good, memorable realtor domain name can help to brand your website and complement the content there, helping you to generate leads.
Unless you have a niche real estate business or work in a rural area, you’ll probably come up with domain name ideas that don’t meet one or more of these criteria. Investigating these elements will help you compare the worth of your various domain name suggestions, and ideally help you come to a conclusion.
Is It Easy To Remember?
It can be difficult to choose a domain name that is easy to remember. Remember to include the new logo on all of your marketing materials. If you want people to remember your website, use it in marketing materials like postcards and email blasts. You can test how easy a domain name is to remember by telling a few people about it in person. Can you ask them to write down your domain name on a piece of paper for you a half hour later? If they can’t remember your new domain name a half hour after you tell it to them, there’s a good chance they won’t remember it a couple of days later when they’re ready to buy.
Does It Contain Keywords?
If your domain contains relevant keywords for the real estate industry, it can help improve your ranking on search engines for related terms. You could try using Google’s Keyword Tool to see what the most popular real estate related keywords are in your area and see if those keyword phrases are available as domain names. Although it might seem like a common website name is unavailable, you might be surprised to find that it is in fact available. For example, the website names yourtownhomes.com or yourtownrealestate.com may be available for you to use. The most popular search variations are not only easy to remember, but they are also the most likely to deliver traffic if you can achieve a high natural ranking for those phrases. Having the exact match domain name can help you achieve this.
Does It Relate To Your Branding And Specialty?
There are two things that can help you make your name more memorable and relevant to your business. If the perfect domain name for your real estate business contains lousy keywords, it might be better to go with a domain name that more closely resembles your real estate business entity, your personal brand, or a specific real estate niche you’re interested in working. You may be able to choose a shorter domain name if you are not focused on choosing a domain name with competitive keywords. And that, of course, has its advantages.
Are All Important Domain Extensions Available?
Domain name speculators will buy up large numbers of domains in order to resell them for a profit. You must protect your domain name to prevent others from taking it away from you. If your business doesn’t control the main domain name extensions, including .com, .net, and .org, competing businesses may be able to purchase different variations of your domain name and stunt your online growth. You don’t want your prospective customers to be confused about which site is yours if one of your competitor’s sites ranks higher than yours on the search engine results pages. If you don’t deliver on your promises, you could lose customers to your competition. It is important that you have all of the common domain name variations for your business. You should lock down your domain name (.com) and all of its variations for as long as possible. You can forward these other variations to your primary.
Are Common Misspellings And Variations All Available?
When people search for your business on a search engine, you don’t want them to get confused and think your site is another site. This text is discussing why it is important to consider variations and misspellings of a domain name. This is important because if someone tries to visit your website and misspells the domain name, they will not be able to find your website. For example, if you want to secure your domain yourtownhomes.com, you would also want to secure yourtownhome.com and yourtownhomesforsale.com. If yourtown is commonly misspelled as ‘yortown’, you would also want to secure yortownhomes.com. Think this might be getting expensive? It’ll be cheaper to buy the popular variation of your domain name than to lose customers to your competition. Trust us!
Simplicity
Avoid complicated or uncommon words. One example of a poor domain name choice would be Renaissance Realty. While it sounds good, most people would have difficulty spelling it correctly.
Do not use non-standard spellings of common words. For example, spell “house” as “house” instead of “haus.” Also, avoid double letters like SS or LL. Your domain name should not be the same as your name if everyone misspells it.
Naming protocols
If you are not a celebrity or a high-profile real estate agent, your website will not improve its search engine results just by using your name. It is not recommended that you use generic names like John Smith for your realtor domains.
Although people can now search for properties using keywords related to the location, people still usually search for properties using specific keywords related to the location.
A name like Homes in Your City is a great choice for a domain name because it’s what prospective clients are likely to search for first. Despite not being the intended target audience, generic names may help create new leads and customers.
It is not essential to have the word “real estate” on your real estate agent’s website, but it could be beneficial. “Real estate agent” is probably superfluous. Instead of using general terms, you can specialize in a particular location and use the terms people would use when they are searching online for properties.
Names You Cannot Use
If the word ‘realtor’ is in your perfect domain name, the National Association of REALTORS® (NAR) will send you a letter. The use of this term is restricted to members of the National Association of Realtors.
Choose a descriptive name
Choose a descriptive name that identifies your target market. It is best if your realtor domain name includes words that people looking for a realtor would type into a search engine. This is a common but very effective SEO practice.
Choosing a name for your business can be difficult, but it is important to choose a name that accurately reflects what your business does. The most important thing is to choose a name that is relevant to your target market.
Realtors find that common effective examples are words like “homes,” “source,” “properties,” and “real estate” that you can combine with your brand name or initials and the name of the local area you’re specializing in.
Keywords
Now that the yellow pages are not used as much as they used to be, people use google to search for what they need. They type in key phrases like “real estate agent,” “listing agent,” “location name,” “real estate for sale,” and “homes for sale.”
There are online tools that can help you improve your ranking on search engines like Google. When looking for homes, property, or location names, it is important to find keywords that are relevant to what you are looking for.
You may not want to choose Big Apple Properties as an example, because that is not a search term most people would google. If you want to come up with ideas for a real estate domain name, try searching for relevant keywords on Google.
Brand Name
Use your brand name in your real estate domain name to create a stronger connection with your customers.
Check your domain name for unintended meanings
You may have already decided on a name for your real estate company. The name is james James is a very popular name. Look at your domain name closely to see if it accidentally forms any words. For example, domain names that inadvertently contain the phrase “hell house” are not family-friendly.
Get a second opinion on your website name from a friend you trust. If the people you are presenting to are laughing or look confused, you should go back to the drawing board.
Website name
You should make sure that your real estate brand name and your website name for your realtor match as closely as possible. Search for websites that have expired and see if any of those URLs are available to be used as domains.
Good Enough
Although domain names are important, it is better to have a domain name than to have no domain name. You don’t need to come up with an overly complicated or catchy real estate domain name. A simple name is often better.
Getting Ready to Buy Your Domain
You should come up with several concepts for your real estate domain names now that you have gotten through all the important details. Ensure that your internet options are well-liked.
You can test how a domain name might be perceived by search engines using a domain authority checker. Only use your first choice if the checker rates it highly.
Buying a Real Estate Business Domain Name
Once you have your real estate business set up from a legal standpoint, you will want to buy your real estate domain.
Make sure your domain name is good, then start buying it.
- Buy the domain name you want, go to a domain registrar like Google Domains or Namecheap.com and search for the domain you want.
- If you want to buy a domain name for your real estate business, you can check to see if it’s available.
- Purchase it or choose another one that’s available
- Fill out the online information
Congratulations! You now own a domain name. There are several other steps you can take to protect your name.
Lock down your primary domain name and its alternatives
To prevent others from taking control of your online branding, you should buy all of the popular domain name extensions that are associated with your brand. This will stop people from being able to buy multiple domain names and then reselling them.
com for your webpage For example, you may own the domain names of fictionalproperties.net and fictionalproperties.com, but use fictionalproperties.broker.com for your webpage. It’s possible to configure your settings so that .net and .com URLs are directed to your .broker page.
This will also ensure that other company websites cannot rank higher on search results by buying variations of your domain name.
If your domain name is bought by other companies with different extensions, potential customers might get confused about which website belongs to you. This could cause you to lose business.
Buy commonly misspelled domains
Search engines such as Google typically suggest the correct website when people misspell the one they are looking for. You should buy domain names that are very close to yours in addition to your real estate website because there’s no guarantee they’ll be redirected to it.
For example, if you have the domain name “NewYorkHaven.com”, you might want to buy the domain name “NewYorkHeaven.com” as well. That way, your website will still receive traffic from people who mistakenly type in the wrong URL.
You may want to buy domain names for fictional properties, such as ficionalproperty, fictionproperties, etc., and all their .com and .net iterations.
The next step is to set up your website.
