What is SEO
SEO is the process of making a website more visible and easy to find on search engines. This can be done by improving the quality and quantity of traffic to the site, and making sure the site appears high up in search engine results.
The definition of meditation is technically correct, but it is too clinical and does not explain how it works, what benefits it can provide, and why it is important.
Search engine optimization is the process of making your website and digital content more visible to search engines. This will result in more traffic to your website, especially from your target audience.
If you want to get more traffic, you need to make sure your site is easy to find. The reason you would want to optimize your website for search engines is so that more people can find your site. Search engines are how potential customers find your website, so if you want to get more traffic, you need to ensure that your site is easy to find.
A home buyer will most likely use a search engine to find homes for sale in his area by typing in specific terms like “3 bedroom home for sale.” He may also search for information on how to become a homeowner.
Sellers will compare real estate agents by their commission rates, recently sold homes, and client testimonials.
People who are close to making a real estate financial decision are valuable to you because they are likely to use your services. To capture this traffic, you need to make sure your website is visible to these searchers.
How Do Search Engines Work?
Although we won’t go into great detail, we will give a broad overview of how search engines work. The specifics of how the search algorithms of major search engines such as Google are trade secrets, but we can provide a general idea of how they function.
The goal of search engines is to make it easier for their users to find the information they need. This is more difficult than it sounds because the internet is extremely large, and figuring out what users are looking for is a huge programming challenge.
Computing companies make more money when their search engines are better quality because people are more likely to use them. They do this by selling ads and premium services.
In order to determine what each page on the internet is about, search engines use software robots called crawlers. Crawlers scan webpage after webpage and use artificial intelligence to determine the content of each page.
The search engine can find information quickly by indexing all the billions of pages.
The search engines don’t view all pages in the same way. They consider some pages to be more authoritative than others. For example, government sites, well-established websites, and websites from industry leaders are treated as more credible sources. These types of pages are given priority on search engine results pages.
There are many factors that a search engine uses to prioritize a page, some of which you can control and others you cannot.
If you want your website to be more visible and authoritative to search engines, you need to understand the factors that you can control and modify your website and content accordingly.
This is what SEO is all about.
SEO is Like Dating—And Only Two Things Matter
If you went into a bar with the goal of finding a potential spouse, you would likely have a list of qualities you would want them to have. You would talk to them in order to learn more about whether they possess the qualities you desire.
Search engines use algorithms to scour the internet and look for websites that match the term the user enters. The algorithms looks for websites that have similar content to what the user is looking for. The search engine then evaluates these websites to try and determine if they are a good match for the user’s search.
While you might pick a date based on physical appearance, search engines are not concerned with superficial things like the site’s design. They are hoping to establish a deeper connection.
Search engines are constantly looking for links to websites that are trusted, interesting, and relevant. 1. The quality of your website’s content is important to search engines. 2. Search engines consider the opinion of other websites when determining the ranking of your website. 3. Search engines look for links to websites that are trusted, interesting, and relevant.
We could say that good SEO makes a site more appealing to a search engine, making it more likely to show up higher in search results.
Good news! Search Engine Optimization (SEO) doesn’t involve the same level of rejection as dating. This is because we already know what search engines are looking for.
Search Engines Want Quality Content
Search engines are putting their clients’ needs before anything else.
The people that Google’s algorithms are trying to please are searchers. What searchers want are websites that accurately answer the questions they have.
If you want to be the number one spot on a search engine, you need to provide the content that the searcher is looking for.
If you can’t do that, you’ll get bumped.
In general, a search engine will read your website in a similar way to how visitors to your site would. If it is easy for a visitor to understand what your site is about, then the search engine will be able to understand too.
Below are tips to improve your website’s SEO by making it more understandable for everyone.
Factors That Impact SEO
Keywords
When it comes to search engines, a keyword is any question, words, and phrases you type into a search bar. They typically look something like:
There are many homes for sale in Tampa and the best realtor in Colorado can help you find the perfect one for you. If you are looking for a 2 bedroom home under 300,000, there are plenty of options available.
The search engine looks for pages that mention the phrase “homes for sale in Tampa” and ranks them according to how relevant the search engine believes they are to the person who is looking for that information.
You can improve your ranking for a specific keyword by writing a targeted piece of content. For example, if you want to rank well for the keyphrase “homes for sale in Tampa,” you could write an article about the top 10 listings in Tampa, or a deep dive into the listings you have in the city, or how many homes have been sold in Tampa over the last decade.
As long as your article covers “homes for sale in Tampa” in a way that would appeal to someone searching for that keyword, it will be noticed by the search algorithm.
Even if an algorithm notices your article, it does not guarantee a high ranking. Your article will be competing with other articles targeting the same keywords.
Additionally, merely including keywords throughout an article is insufficient to appease search engine algorithms which have become more sophisticated. To gain favor, an article must be well-written and useful to readers.
The stiffer the competition for a particular keyword, the more difficult it is for articles to rank well for that keyword.
If a keyword is longer, there will be less competition and it will be easier to create content that ranks well for that keyword.
The next time you’re considering a large purchase, take a look at how long you spend researching it online before making your final decision. The longer a query is on a search engine, the closer its user is to making a final purchase.
A person who types “2 bedroom home for sale in Tampa” into a search engine is more likely to be ready to purchase a home than someone who simply searches for “homes for sale.”
On-Page Factors
Beyond content, keywords, and readability, search engines also consider a number of factors about your website that you DO have complete control over. These include (but are not limited to):
The title tag appears as the title of your article on a search engine results page. It also helps the search engine understand what your page is about. Choose your title carefully and include your chosen keyword. Keep the title short, no more than 70 characters.
A meta description is a brief description of a webpage that appears below the title tag on a search engine results page (SERP). In addition to providing additional information about the contents of an article to a search engine, a meta description may also help persuade human readers to click on a search result and visit a particular website.
The meta description is another place where you should include your keywords in a way that sounds natural.
The use of subheadings can help to improve the readability of an article or webpage by breaking it down into sections. This also makes it easier for readers to find a specific section they wish to re-read.
Having well-written and easy-to-read title tags can help both readers and search engines understand your content better.
The following text discusses the usefulness of H1, H2, and H3 tags. H1 tags are most useful for titles and very important subheadings, while H2 and H3 tags are useful for other subheadings.
Internal links are links between pages on the same website. They help visitors navigate the website and find related content. They also help search engines understand the website and improve the website’s SEO.
Whenever you include an image on a web page, you have the option to add a description of the image and an Alt Tag. The image description helps the search engine understand what the image is about, without needing to use image recognition. The Alt Tag provides a brief description of the image that appears if the image doesn’t load.
Both of these things give you an opportunity to include your target keyword and help improve your SEO.
The quicker a webpage loads, the more favorably it will be regarded by search engines. One of the simplest ways to ensure a web page loads quickly is to optimize your images for the web. That means keeping their file size only as large as necessary.
We try to keep our images at around 100kb in size, saved as jpegs, and under 730 pixels wide, to help our site load quickly on both desktop computers and mobile devices.
Your website should be optimized for mobile devices because most home buyers use their phones to start their home search.
The great news is that website optimization for mobile devices is now easier than ever.
Off-page Factors
Even though you cannot directly control external factors, there are ways you can indirectly influence them to work in your favor.
There are two different types of techniques that can be used when optimizing a website for search engines, which are “black hat” and “white hat” tactics. The term “black hat” comes from “black hat hackers”, which are people that use illegitimate methods to exploit vulnerabilities in search engine algorithms. On the other hand, “white hat” tactics are those that use legitimate and search engine-approved methods.
The most important thing for a real estate agent is trust, both in terms of how trustworthy the agent is and how trustworthy the website is.
By gauging how many authoritative websites link to your content, they are able to determine how useful it is.
A long time ago, the amount of links going to a website was thought to be a good way of deciding how good the website was. This idea was used by search engines to help them choose which websites to show people. However, some people realized that they could make their website look better than it really was by artificially increasing the number of links, and so they started doing this dishonestly.
The developers of search engines fixed a hole that existed where sites could post fake links in order to dupe the system. Now, instead of putting as much value on those links, the engine will look more at the source of the link. So, for example, a link from a site like realtor.com will hold more weight than a less reputable one.
How can you use this information to your advantage?
First of all, trying to game the algorithm is not worth it. You may be able to get some quick results now from exploiting certain vulnerabilities, but these are quickly addressed and fixed.
Instead, strive to gain links from authoritative websites by:
Reach out to people who are involved in real estate and let them know about a piece of content you created that will benefit their audience. Encourage them to link to it, but don’t be forceful. Link building takes time and effort, but it will eventually pay off.
The more content you create and the more you are seen as an expert in your field, the less you will have to do to build links. Links will form naturally.
When you get likes and shares on social media, this helps increase traffic to your site. If important people in your industry share your content, search engines will rank your content higher.
Conclusion
Although SEO is a broad topic, you don’t need to be an expert to see results. If you’re short on time, consider hiring an expert to work on your website while you focus on other areas.
If you’re new to real estate and can’t hire assistants yet, there are still some things you can do to improve your website’s SEO. Try using some of the tips from this article.
