We understand that it’s difficult to write about oneself.
If you’re new to real estate, you may think you don’t have enough information to make your biography interesting. If you’re an experienced agent, you may have so much information that it seems impossible to know what to include and what to leave out.
A real estate bio should focus less on credentials that would boost one’s image, and more on who the person is as an individual.
Your professional biography does not have to be long or complicated. You can ground it in your values and personality to make it unique and interesting, which will help you win more clients.
If you’re looking for some inspiration for your real estate agent bio, we’ve got you covered with 10 examples.
Real estate bio checklist: What are the 10 key points to highlight?
- Real estate experience and areas of specialization
- Knowledge of the local communities you serve
- Awards and ranking
- Notable transactions and key sales figures
- Certifications and courses
- Personal insights: lifestyle, values, community involvement, hobbies
- Vision statement or personal slogan
- Unique style of working
- Customer testimonials, reviews, and press mentions
- Contact information and social media
10 examples to put your best foot forward
We found 20 of the best real estate bios to help you write your own killer biography.
Each of the following does an excellent job of providing the key information on the agent’s professional background and experience while being different from others in the real estate landscape.
These tips can be applied to any real estate agent bio, whether you’re just starting out or are reaching a new level in your business.
1. Dawn Hicks, Realtor®, Keller Williams Real Estate Services Brokerage — Lead with your values
Individuals have short attention spans. To make an interesting bio, it needs to be concise and to the point. This is what Dawn Hicks does by explaining her reasons for becoming a realtor.
She begins her bio by stating what motivates her and then goes on to use her background and experience to reinforce that message.
Why it works:
- Ties everything back to one core value
- Tells a personal story
- Includes real estate designations and community involvement
What clients appreciate most about working with Dawn is her ability to listen and understand what they want to achieve. They also value her patience, low-pressure approach, marketing and pricing skills, and commitment to seeing the transaction through to the end.
2. Kyle Alfriend, Lead Agent, The Alfriend Group/ReMax Achievers — Focus on the dream
After all, it’s the numbers that show whether an agent is on track to reach their yearly sales goals. However, when an agent starts to focus too much on the numbers, they can lose sight of the bigger picture. It’s easy for experienced real estate agents to get caught up in the numbers when talking about their success. However, when an agent starts to focus too much on the numbers, they can lose sight of the bigger picture.
But Kyle Alfriend’s bio makes these numbers relatable to his clients by explaining what they mean. He has helped 1,500 families find their dream home.
Kyle’s focus on his customers’ dreams and his personal affection for the community allows him to establish himself as a knowledgeable guide to what each area has to offer.
Why it works:
- Seamlessly mixes personal story with professional accolades
- Highlights community involvement
- Conveys motivation and a passion for helping the customer achieve their dreams
He believes that the quality of life begins with a community of great people.
3. Katie Day, Realtor®, Team Leader, MOVEMETOTEXAS — Add a personal video
If you’re finding it difficult to write about yourself, try using video to give your readers a better idea of who you are.
The Houston-based team leader, Katie Day, uses video in her agent bio to talk about her reasons for getting into real estate, her approach to the work, and also to share some little-known facts about who she is.
The video format is casual and feels authentic. The use of a text-based bio allows the person to focus on the facts and certifications in their background.
Why it works:
- Uses video to convey personalize the bio
- Frees up text-based bio to focus on experience, facts, and certifications
- Uses a simple, straightforward tone
We realized that there are a lot of inefficiencies when working by ourselves and it can be quite lonely. So we decided to start a team in order to better serve our clients and be more efficient with our time.
4. Nelson Gonzalez, Senior VP, Berkshire Hathaway HomeServices, EWM Realty — A luxury real estate bio that nails it
If you want to spend a lot of money on a home, you should get someone who is a professional to help you. Nelson Gonzalez’s background makes him a good choice for people with a lot of money.
Available information that highlights his work with celebrities, positive reviews from well-known publications, and a video of an expensive home he sold helps luxury buyers feel confident in his ability.
Why it works:
- Visually conveys the luxury Miami lifestyle
- Positions agent as the best in field
- Uses video to illustrate specialty areas
Intimate knowledge of Miami Beach history is key to Nelson’s practice. He is familiar with the area’s 90’s Art Deco renaissance and its current status as a sought-after destination for high-net-worth individuals worldwide.
5. Michelle Humes, Realtor®, Team Leader, Michelle Humes Group, eXp Realty — Showcase your leadership
Michelle Humes is an amazing person. She transitioned from selling real estate part-time to leading a team of 40 agents and overseeing $200 million in sales.
When writing her agent bio, Michelle starts with a description of the road that led her to where she is today, while reinforcing her roots in the community.
Despite all of her awards and accomplishments, she remains humble and focused on helping others. Her bio highlights her professional successes while also reinforcing her connection to her hometown and her commitment to giving back to her community.
Why it works:
- Highlights success with humility
- Tells a story about how she got where she is
- Establishes local expertise and commitment to the community
Even though she is leading a team that is worth millions of dollars, Michelle is still dedicated to the community she has lived in since she was four years old.
6. Anthony West, Realtor® John Moffitt & Associates — Show your personality
Anthony West’s bio is awesome for so many reasons.
The text discusses how Anthony’s unique mix of personal and professional narratives helps him connect with readers on a deeper level. By including information about his values, background, and experiences, he comes across as both authoritative and relatable.
The text that reads “I AM YOUR: ADVISOR” changes to include the words “realtor”, “consultant” and “friend”. This not only adds visual interest to the page, it also lets readers know Anthony gets it – being a real estate agent is much more than just one thing.
Why it works:
- Multi-dimensional – calls out other roles such as entrepreneur, tech enthusiast and athlete
- Uses a mix of 3rd person and 1st person voice to give it a personal yet professional tone
- Includes a concise but powerful animation to add visual interest
Just as the Real Estate industry is constantly evolving to become more innovative and efficient, I am also constantly evolving and adapting to the industry. I am always looking for new, innovative ways to improve my skills and grow as a professional.
7. Ryan Fitzgerald, Owner, Raleigh Realty — Let customers do the talking
A customer testimonial is worth just as many words as a picture. So if you have a lot of testimonials from customers, let them do the talking for you.
Ryan Fitzgerald includes only a few brief details about his professional accomplishments in his bio. The rest of his customers’ stories about their experiences working with him, along with pictures of them and their families on closing day, speak for themselves.
Why it works:
- Succinct and authoritative
- Highlights testimonials to build trust
- Uses photos to boost credibility and add visual interest
Ryan’s great communication and responsiveness made our home-buying experience easy, despite being 3,000 miles away. We’ve bought and sold several homes, and this was by far the simplest transaction we’ve ever experienced. He listened to our needs and delivered on them, which was the best part.
8. Laura Poole Ellis — Realtor® Virginia Capital Real Estate — Highlight your specialties
You only have one chance to make a first impression, especially when it comes to real estate bios.
Laura Poole Ellis’s bio is structured so that readers can quickly understand what sets her apart, and she conveys her message in a short amount of time.
Her bio includes a section which highlights her special skills, letting readers see at a glance what she is good at. Laura’s story about her family background in real estate reinforces her commitment to the business, and her previous career in the arts enhances her current skills as an agent.
Why it works:
- Structured to highlight key areas of specialization
- Focuses on her family connection to real estate to build trust
- Shows how prior experience applies to real estate
Poole & Company Realty was one of the first black-owned real estate firms in the Richmond area, dating back to the 1960s to 1990s.
9. Eric Bramlett, Owner, Realtor ® Bramlett Residential — Keep it simple and effective
When you have a lot of accomplishments, it is sometimes better to only talk about some of them.
Eric Bramlett is a top 1% producer in Austin. His bio is just one paragraph, yet he include his transaction volume, ranking in the real estate community, and news about his family.
If readers want more information, Eric includes a call to action to read over 1,800 reviews from Google, Yelp, and Zillow.
Why it works:
- Gives readers facts and figures clearly and succinctly
- Includes personal, family connections to the community
- Let’s reviews do the talking
The best line from the text is ” Eric Bramlett of Bramlett Residential has probably ruined any future experience I may have selling or buying a piece of real estate with any other agent.” This is because the author has had a great experience with Bramlett and doesn’t think that any other agent will be able to compare.
10. Shanté High — Broker, Ani Real Estate — Use a catchphrase
Shanté High’s real estate bio gives the reader an insight into what it is like to work with her, and she does this very well.
Veronica’s unique perspective is conveyed through her unforgettable acronym, P.A.S.S.I.O.N., and the way she refers to a person’s home as their “palace of peace.” Her bio gives readers a sense of calm confidence.
Shanté’s experience as a Navy veteran and former healthcare worker give her an edge in portraying a disciplined professional who leads with care and empathy.
Why it works:
- Uses a memorable acronym or catchphrase
- Tells a personal story about why she became an agent
- Makes you want to meet her
I believe that your home is your refuge from the outside world and should be treated as such.
How to Get a Competitive Edge With Your Real Estate Biography
1. Never Start From Scratch
When you’re struggling to get started on something, it can be helpful to look at how other people in your field have approached the same task. If you’re having trouble writing your real estate biography, for example, take a look at how some of the top realtors in your area have done it. Chances are, you’ll be able to get some good ideas from their example.
Famous and top-producing real estate agents take care to protect their public image. This is why they typically hire professional copywriters to put together their bios.
If you want an excellent About Me page, it may be worth hiring a professional copywriter. However, if you would rather do it yourself, you can learn a lot from studying the experts.
If you want to improve your own real estate bio, start by taking a look at the bios of agents you admire. Note anything that makes their bio effective and appealing, then use that information to create a rough draft of your own. To perfect your bio, follow the additional tips in this article.
2. Use a Professional Headshot
One of the most important things you can do for your bio is to get a professional photograph of yourself. That way, your clients can see who they’ll be dealing with. Having a picture of yourself will make you more personable and relatable.
It may be time to step up your selfie game by hiring a professional portrait photographer. A professional can help you find the most flattering poses and lighting and has the equipment and software to take great photos.
You shouldn’t entirely rely on the photographer to make decisions for your photo shoot. It’s important to get a great photo of yourself, but you should also take into account who your target demographic is. For example, if you’re involved in luxury real estate, you should dress in a way that reflects that. But if you specialize in less expensive properties like vacation homes by the beach, farmland, or ranches, you might need to adjust your clothing to better match your market.
Make sure your profile picture is accurate and up to date. It should be a recent photo that accurately represents what you look like now, not a 10 year old picture.
3. Put Away Your Salesmanship
There is an appropriate time and place to demonstrate your sales skills and your real estate bio is not it. The main objective of your bio is to give your potential clients a good understanding of who you are and why they should trust you. Remember, you’re helping them make what is most likely the biggest purchase of their lives.
If you use this space to sell something, you will look greedy and only interested in your own gain. There are many other places on your website where you can show your selling skills.
4. Include Your Certifications, Credentials and Real Estate Achievements
Some real estate accomplishments that I am the proudest of are becoming a licensed real estate agent, working with a successful real estate team, and completing my real estate education. I am also proud of the relationships that I have built with my clients and colleagues.
Have you received any awards from your broker, such as the Chairman award, Diamond or Platinum one? Did you sell the most listings in a month or do the most transactions in a year in your area? Have you closed over 1,000 transactions or exceeded $100,000,000 in sales volume? If so, don’t hesitate to mention them in your real estate bio!
So long as you position these accomplishments as indicative of what you can do for your clients, they won’t come across as excessive self-promotion. On the contrary, they will encourage greater confidence in your clients.
5. Mention Your Geographical Area of Expertise
If you have a deep knowledge of the area you work in, be sure to mention it in your bio. Talk about some of the things you love about the area, and what it was like growing up there. This will help establish you as an expert in the area, and someone that your clients can trust.
Matt Piegza, of The Matt Laricy Group, does an excellent job of showing off his connection to his area of service on his bio:
Matt attended college at Manhattanville College, a small school just outside New York City. He played hockey while he was there. After college, he played professional hockey in various cities across the country. Then he decided to return to Chicago, where he grew up in the south suburbs. That’s when he realized how much he loved Chicago and how passionate he was about real estate.
Don’t Underestimate the Power of Your Biography
Your biography can help you get more clients by making you appear more experienced and accomplished. Be sure to make it sound natural and authentic.
Don’t be afraid to do things that make you stand out from the rest. Be creative and add your own sense of humor to your work to make it unique.