Learn how to optimize a Facebook Business Page for Realtors to build an online presence that both generates and converts online customers.
In this blog, we will show you how to set up your Facebook Business Page, what it should be used for, and what it shouldn’t be used for. There will also be some examples of high-performing real estate agents and teams that use their Facebook Business Page.
Your focus for your fan page should be your local market. This is what will be most interesting to the people who like your page. When we say local market, we’re talking about the people in that region, not just the geographic area. Everyone in your target area will eventually buy or sell a home, invest in a home, or retire, so you want to make sure you’re serving content that suits their interests. Don’t post about things that are only important to you, like a new listing or open house.Post content to your Facebook Fan Page that is useful and provides value to your audience at least once a day.
You should connect your Facebook Fan Page with any other marketing that you’re doing, so that you’re not treating it as a separate entity. This means that if you have a website, YouTube channel, or Flickr account, you should have links to all of them on your Fan Page. You can create custom tabs to make this process easier. Whatever online efforts you’re involved in, whether it be a website, newsletter, Twitter, YouTube, or something else, make sure that there’s a connection between all of them.
The first thing to consider when customizing your Facebook fan page is creating a custom username. This can be done by going to facebook.com/username. This is important so that your URL looks professional and represents your page or brand well.
A lot of agents struggle with creating a custom timeline photo, but it’s a good way to make your page stand out. -One idea for a custom timeline photo is to use a picture of one of your listings. -Another option is to go to graphicriver.net and search for ‘Facebook Real Estate’ or ‘Facebook Timeline Background’ for some cool ideas.
They’re great, they’re simple to use, you don’t need to be a web developer, you don’t need to know how to code and you can just put in some simple HTML The next thing you can do to customize your fan page is change the tabs. You’ll notice there are four tabs below the timeline photo. You can’t change the first one, but the others are a great place to feature some of your other marketing efforts. If you have a YouTube channel or a newsletter, you can add a newsletter signup form to a tab. If you have a home buyer guide, you can feature that in a tab. There are two ways to set up tabs. The first way is to find a service that will let you do this yourself easily. The second way is to use Static HTML: iframe tabs. You don’t need to be a web developer or know how to code to use this method.There are many things you can do if you have experience with web development. For example, if you use a newsletter service such as MailChimp or Constant Contact, you can find instructions online for how to integrate it with Facebook, which would allow you to create a custom tab on your Facebook page for newsletter signups or other purposes.
We recommend using 3rd party services to create custom tabs. These services offer a lot of cool features, like being able to offer promotions or giving people access to specific content or eBooks after they like your page or sign up for your newsletter. You can find links to these services in the description below this video or on our website.
Facebook advertising can be beneficial because you can target a specific demographic. The downside is that they charge per impression, rather than per click like Adwords or other marketing platforms. This means you need to create very engaging ads to make sure people will click on them.Try out Facebook advertising to get more people to like your page. Facebook Ads has a lot of features that can help you grow your page likes.
The final topic I want to discuss is posting content at strange hours. If you want your content to be seen, avoid posting it in the early morning or late at night. The time slot with the most traffic is usually between 6 and 11 pm.
Personal Facebook Page vs. Facebook Business Page for Realtors
We have previously discussed how your best organic reach is achieved through your personal Facebook page. Your personal page is more likely to get more engagement on your organic posts.
You will be able to reach more people in your sphere of influence by posting on your personal Facebook page.
If you post a lot on your personal page and get a lot of likes, comments, and shares, Facebook will show your posts to the same people more often. People will see your posts more often if you post a lot on your personal page and get a lot of engagement because people like to see you and snapshots from your personal life. Therefore, when you post photos or videos from your latest open house, those same people will see it.
You should post different content on your Facebook Business Page than on your personal page. If you only post commercials, people will not respond well. Facebook will not show these posts because they are not interesting or engaging.
If you’re feeling discouraged because your Facebook Business Page posts don’t seem to be getting much attention, you’re not alone. But before you give up on your Facebook Business Page entirely, let’s explore four great reasons to have one, and how to use it to its full potential.
4 Reasons to Have a Facebook Business Page for Realtors
1 – It’s your modern day website.
A decade or so ago, people used search engines like Google to find others online. Nowadays however, Facebook has become the go-to platform for connecting with people. This is why it’s essential for you to have a presence on Facebook.
It is important that your Facebook Business Page look good so that when someone searches for you, they will see positive examples of your work. If your Facebook Business Page is not up to par, it will reflect negatively on you and your ability to effectively market someone’s home for sale.
If you’re not maintaining your Facebook Business Page, you’re not looking very professional. You should start treating your Facebook Business Page like your website. If someone types in your business name and pulls up your Facebook Business Page, what will they learn about you? Will they see examples of your success? Will they see high-end marketing? Your Facebook Business Page is not just a tool for generating leads–it’s a tool for converting them. They already know about you, and now they’re on Facebook to verify that you’re a good choice to be their Realtor.
What do people need to see on Facebook?
When someone looks you up on Facebook, the first thing they will see is your personal page. They will look at your photos and scroll through to see if there are any red flags. It’s important to look good because they are judging you. You are in the public arena and need to look professional. Control what is in your photos. The first 9 photos on your home page need to give off a good vibe.
Link your personal page to your business page.
An important thing to remember is to link your personal Facebook page to your business page. Your business page is where you should list your place of work on your personal page. Doing this allows people who are interested in your work to go directly to your business page, rather than your brokerage’s page where other agents are also listed.
2 – Use Your Facebook Business Page to Boost Posts
Boosted Facebook posts are a great way to increase the reach of your business page posts. By clicking “boost this post” on your timeline, you can target your boost to specific people in a certain location. This is an ideal way to promote client events.
To target your audience more specifically, you can target by occupation, industry, or location. You can also boost your post so that only your friends can see it. This way, you can choose how far you want your post to reach and who you want to see it. You can also determine how long you want your post to be visible for; the maximum is 14 days. I prefer this method because it allows your post to reach the same amount of people, but it also increases the likelihood of your post being shared more and getting more engagement.
Create a budget and spend however much you want– it doesn’t take much. If you have phenomenal drone footage and a video of yourself talking about a great listing, it could be worth a significant boost. Increasing posts is more for general branding and engagement than for generating leads. If you’re looking to generate leads, use Facebook Ads.
3 – Use Your Facebook Business Page to Run Facebook Ads
To create a Facebook Ad, you use Facebook’s Ad Manager tool. This course covers how to use this tool to create targeted Ads that prompt people to take action, such as “sign up,” “buy now,” or “learn more.” The course also covers how to get feedback on your Ads so you can fine-tune your advertising strategy.
4 – Use Your Facebook Business Page for Facebook Retargeting Ads
Facebook retargeting ads are a way of running a Facebook ad targeting your own database. So, for example, if you have a list of people in your sphere of influence or geographic farm database, you can upload that into Facebook and then run ads that are targeted specifically to those people. Facebook will find the user accounts associated with all the email addresses in your database list and then run your ads directly to those people.
Facebook Retargeting Ads are awesome for:
- Client events. You aren’t marketing to the general public, here. You are targeting your specific list!
- Showing your sphere of influence or geographic farm your awesome new listing. It shows you are active, busy, and very savvy with your marketing. It’s a powerful touch to use within your annual contact plan mix.
- New agents. Because you can get on people’s radar right away and appear to be super successful early on. At the end of 6 months of consistent retargeting, people will think this new agent has been selling for 5 or 10 years!
- Geographic farming. Facebook retargeting ads are a super powerful tool also because each time a neighbor logs on to Facebook, they see a home in their neighborhood for sale, listed by you! You quickly become the neighborhood expert and will gain more name recognition more quickly.