Consider a story (or metaphor) that is three to four sentences long. For example, if it’s a relatable story that stays on track without wandering or rambling, it draws the reader into the main theme.
Create a Strong Nut Graph
This is the paragraph where you state your main point after your introduction. The tone of this paragraph is set to inform the reader of what they will learn.
Find Linking Opportunities
It’s a great idea to reference other areas of your website, whether it’s another related blog post, or your listing’s page or your contact page. If you’re creating a link to another page on your website, the anchor text (the text you click on) should be related to the page you’re linking to. In other words, don’t use “click here” as your anchor text – instead, use something like “learn more about X” or “X blog post”.
Tie it All Together With a Strong Conclusion
Recapitulate the main points of your post. After giving your readers some advice, go back to the story you were originally telling and remind them how following your advice will help them.
Find Relevant Images
A strong feature image will make your blog stand out. There are plenty of sites for free stock photos, such as Unsplash. Find a few photos that you can use in your post. Canva.com is a great website to find images with quotes, screenshots, or other images that would be relevant to illustrate a process. Feel free to make them! A good rule of thumb is one image per 300 words. You should save your image with the main keyword phrase you used for your post. This will help boost your SEO. This is called ‘alt text’.
Good alt text example: real estate_buyer tips_Denver
Size it correctly. Your blog’s formatting will determine the dimensions. Images that are too large can slow down the page load. Your image resolution should be at least 72 pixels per inch.
Finalize and Optimize It
Have someone proofread it. This is an essential step. If your post is full of typos, you will lose credibility with your readers.
Make sure your website’s content is optimized for SEO:
- You should use your main keyword phrase at least once in your post, and link them to an internal page.
- Use the same keyword only once. Repeating the same keywords five times or more could make your post appear spammy.
- A meta description should be no more than 150 characters long and include the main keyword phrase. This is what the reader sees when your post appears in search results. If written well, it can help them confirm that they have found what they are looking for.
When you are certain that your post will show up well in a search, take a little time to look it over. This will allow you to find any inconsistencies with the formatting, like different fonts.