Having excellent marketing skills is key for Real Estate Agents. Just why is it so darn important?
People who want to use the services of a real estate professional are doing research online to figure out who can help them. You should be the one that they come to when they need a real estate agent in their local area. The marketing skills below will help get you on the right track.
Market you and your brand online
In real estate, it is not advantageous to be a secret agent; it is better to let your family, friends, neighbors, associates, and even strangers know that you sell homes for a living.
You need to market your Real Estate brand to get more exposure. Before you can establish your brand, you need to come up with a logo, tagline, and color scheme. What do you want that all to shout? What sets you apart from others? What qualities will make people want to hire you to sell their home or help buy a home?
Additionally, share your passion and knowledge for Real Estate. You may not have a lot of experience, but your enthusiasm for getting started in the real estate business is a good start.
What if you’re a more experienced Agent? You should have already started to create an online brand. Always keep marketing it online. It’s all about repetition. If you want to be successful as a real estate agent, you need to keep doing what you’re doing and saying it again and again until people recognize you for it. If you have not established a brand for yourself, it may be difficult to gain traction in your career.
Market your real estate knowledge through blog posts
Perhaps one of the most overlooked marketing activities by Real Estate Agents is that of blogging. Content marketing through blogging is a great way to get people to contact you. Get into the blogging mindset to reap its rewards.
If you want it to be good, you have to put in the time If you want your blog to be successful, you can’t just write sporadically.
What are the essentials to a blog post?
- To begin with, you have to make your posts meaty. Don’t think that you can write just a paragraph or two and expect results. No, you should always aim for at least 850-1000 words or more. Once you start writing, you’ll get to the point that the word count is easy and before you know it you’ll be pumping out 2000-word posts.
- Back to what you’ll write about. Always a looming question for beginning bloggers. Yet stop for a minute and just think of your recent closing and what went on. What did you learn or what happened that might have brought up something new that you had not experienced before? Write about what you’ve experienced in your day-to-day activities as a Real Estate Agent. Or research something that you’d like to learn more about. You’d be surprised at how easily you’ll be able to fulfill your content needs.
A longer-established Agent is likely to have more to write about than a new Agent. A new Agent would have an easier time if they started their career with the mindset of becoming a master blogger; it is better than cold calling!
Market yourself by interacting online with other influential real estate agents
Who are you going to hang with? Who do you want to associate with to market yourself?
If you want to increase your visibility, you need to interact with influential real estate agents. Follow them on their social media platforms. Comment on what they share to social media. And, share what they share. Make sure to link to other articles or posts when writing your own blog posts. This is a great way to get your Real Estate articles shared. If you share an article from an influencer, they are more likely to share your post in return. If you tag someone in a post, they will be notified. This will help you stand out and learn a lot about the Real Estate industry, no matter how long you have been in the business. It’s important to be seen as a knowledgeable professional in order to stand out from the competition.
Market yourself across several social media platforms
There are a lot of Social Media platforms where Real Estate Agents can market themselves to show that they are not secret Agents. However, can you really be on all of them? There are many social media platforms available today, such as Linkedin, Twitter, Facebook, Instagram, Pinterest, Reddit, Scoopit, and YouTube. Choose those that you can maintain an active presence.
You need to have a social media presence even if you’re not very social or the life of the party. This is because it’s a must in today’s digital age for Real Estate.
You can share as much or as little as you want about your real estate happenings, just make sure you’re posting regularly. Prospective home buyers and sellers will research you online and look at your social media profiles to learn more about you. Try not to let them find out anything you wouldn’t want them to know. If you don’t want a certain trait to be seen by potential customers, then don’t post it on social media.
And, by all means, market your real estate listings with precision and pop
When you get a listing to sell a home, it is important that the listing is backed by excellent photos, videos, and descriptions in order to make it more appealing to potential buyers. The point is to catch the eye of potential home buyers and their representatives. If your photos of a home are dark, dull, and awful, potential customers will overview the home and think poorly of your marketing skills, resulting in fewer customers.