The majority of online surfers can recall the time when nearly all websites they visited had bothersome pop-ups.
Despite the fact that these irritating pop-ups are still around, there is a more subtle and much less annoying way of advertising that has taken over the industry today. We’re talking about native advertising.
Marketing professionals have found native ads to be an influential and successful phenomenon. eMarketer estimated that advertisers will dedicate 38.7% of their overall video advertisement spending this year to native ads.
Hence, it is apparent that this particular advertising form is proliferating rapidly within many industries, including real estate. And this doesn’t come as a surprise.
Essentially, a lot of individuals have stopped paying attention to promotional ads. Banner blindness, referring to the typical disregard of online banner ads which users display, has been a difficult issue for marketers to grapple with. It is of little surprise that, given the prevalence of banner blindness among consumers (86%), native advertising was created as a necessary solution.
It is well known that digital video is highly sought after by customers, with the majority (78%) watching it on a weekly basis.
Native advertising allows brands to promote their goods and services without being overly aggressive or obtrusive. The great thing about native advertising is that it has the same aesthetic and visual design as the website or social platform that it is displayed on.
In this way, they can battle against the phenomenon of people ignoring advertisements since people do not see them as advertisements.
Display ads achieve a click-through rate that is 8.8 times lower than other types of advertisements. Moreover, they can also circumvent some advertisement-restricting programs, enabling you to reach your desired spectators.
It could be said that this kind of advertising has a similarity to a chameleon, in that it has the capability to incorporate itself into its surroundings and turn out to be a fundamental component of it.
This makes these advertisements attractive and desirable to customers.
Native Video Advertising
Native ads, also known as branded ads, have the same appearance as the website they are embedded into. Marketers depend on them to boost recognition of the brand and interaction.
It has been found that a majority (two out of three) of Generation Xers are more willing to accept branded content compared to standard advertisements. Generally speaking, this video format consists of a title and a subtitle, without disrupting the content presentation.
Additionally, one of the characteristics of these ads is that they have automatic playback, meaning that the video begins when it is visible.
As an example, while you are flipping through your Facebook feed, you may encounter a video with a logo that starts to play. The video begins without sound, but you can turn it on by pressing on the designated advertisement.
Using social media networks, native advertisements let you communicate with people on the web without interfering with their Internet experience. They draw individuals to click on and see additional information about the thing you are promoting.
Do you ask yourself how the incorporation of video in indigenous ads has propelled this type of advertising to a new degree? The reason why video content is so engaging is due to the fact that it is more captivating than text-based advertisements.
Here’s some data that proves this:
- 80% of consumers recall a video they’ve watched in the last 30 days.
- 65% of business decision-makers go to a company’s site after seeing a branded video.
- 90% of customers say that product videos assist them in reaching purchasing decisions.
It’s obvious that native video advertising is highly educational and enjoyable. Internet users are highly attracted to these two characteristics.
Native Videos Ads Importance
It’s apparent that videos are a significant part of the web nowadays. Most social networks have a preference for content leading to increased engagement over any other kind.
If you’re trying to find fresh approaches for endorsing your products or services, we recommend utilizing this platform, particularly native video commercials. And why is that?
Given the current online advertising landscape, it is of utmost importance to establish a sense of trust with your customers. You need to provide your customers with something of quality in order to draw them to your business.
And nothing says trust more than native ads. This is due to the fact that they are not overbearing, which permits people to have some level of control regarding the advertisements they view online.
However, if you’re still not certain, let’s examine why this type of video advertisement is significant.
They Get Better Reach
When you post your video advertisement directly to social networks, rather than directing people to the YouTube link, this should allow the social networks to better advertise it. Essentially, these websites have created their arrangement of news stories such that they put more emphasis on videos produced specifically for them.
Evidence shows that videos created and put on Facebook specifically have greater exposure than those hosted on other websites.
A survey revealed that using native video ads resulted in an organic reach increase of 135%. Also, AdParlor even found that this ad format performed better on a range of metrics, including:
- 2.5 times higher click-through rate.
- 30% more video play clicks.
Therefore, it is evident that native video ads are more wide-reaching on social media platforms than any other form of content.
They Engage More
Networks today have the capability to automatically play content, making it more readily available to viewers.
By keeping in mind that playing local videos can be done without having to leave the website, you can further engage with customers. Quintly found that native videos are capable of resulting in up to 530% more reactions in the form of comments than all other types of Facebook posts.
The Mobile Platform is Ripe
Mobile phones are responsible for increasing the use of video, due to the improved speed of wireless networks, extensive wi-fi access, strong processing abilities, extensive storage, vividly colored displays, high-definition cameras, and superior optics.
There is a great deal of video editing programs available which makes it easy to generate and distribute high-quality video quickly and share it with a single click.
Longer-form Video is Desirable
People are opting for more immersive experiences with a higher tolerance for video ads. Video content that is greater than 20 minutes long saw an 86% increase from the previous year, while shorter videos from 5 to 20 minutes reported a 22% growth, as stated by FreeWheel.
We have gone into a major advantage with a trio of mobile, video, and native promoting, making a phenomenal open door for new tactics for conveying mobile native video. As mobile native video continues to gain more attention, those companies and creators who make it easy to access will come out successful.
Advertisers obviously value a richer and immersive storytelling experience. As more publishers and companies transition to native advertising, they are exchanging brief pre-rolls for longer-format material.
Facebook has taken full advantage of this trend, obtaining 53% of its profits from mobile ads and recently introducing Premium Video Ads.
66 percent of mobile users have a higher chance of engaging with videos than those users on a computer, demonstrating why there is such a strong emphasis on mobile-first strategies.
Optimizing Video Ads for Device and Thumbnails
Realtors should make sure their advertisements are tailored to each device they are targeting, as this will yield the most successful outcomes.
A small picture that is used as a preview is hugely important because it is the first visual that people encounter. Research has demonstrated that by refining the thumbnail photo, it can cause CTR’s to improve up to 30%, with an approximate 5% rise.
In general, brands will achieve the most success when their advertisement is adjusted for the display and the previews are carefully designed. Businesses must anticipate the needs of their clientele with regard to multiple modes of access and administration, and create conditions in which customers can use all available sources of engagement to stand a chance in the high-stakes competition.
Facebook is utilizing Premium video combined with the automated play function to move videos to the highest point of all other posts. It is clear that they want to be the leaders in video if you are using Facebook.
Morgan Stanley estimates that the value of Facebook video commercials will increase exponentially and reach $1 billion in the current year. Now Facebook is competing with YouTube by offering a dashboard with a more interactive, social-oriented experience that contrasts with YouTube’s more static approach. We could be witnessing a huge shift.
Viewability and attention are the key measurements now. Brands want to know if their advertisements are being interacted with. Google recently reported that over half of the ads on the web are not visible.
A massive transformation is occurring where editorial video content is mixed with native ads, resulting in a combination of vibrant media and professional ad content made amusing to watch.
As mobile native video grows in popularity, there will be a superior native ad system in place. The merging of native advertising and video will lead to a more interactive experience that customers will be excited to observe, share, and interact with.
Your Next Big Move
A shift of ads from conventional computers to mobile devices is an obvious move. Making video ads for mobile devices is a breeze with existing video content already created for larger screens.
The number of videos does not provide an indication of the overall amount of involvement, however. It is obvious that well-known labels will increase in popularity, and that momentum will remain as long as people keep buying their products.
Making and distributing videos has become easier for all types of realtors showcasing their listings to compete in the market.
Obtaining video footage is just as simple as snapping a photo. A single image can say a lot, and with 30 frames per second and sound, a video can convey an even greater amount – potentially over a million words worth.
Realtors looking to stay ahead of the curve should try out mobile advertising to have the potential to become market frontrunners.