Many investors still have a few questions remaining about real estate blogging: How can they gather ideas to help them create content? What topics should they cover in their real estate blog content to ensure they reach their desired local audience?

Some of the best tips for real estate blogging include focusing on housing and real estate trends, and highlighting local events in your area. investors can also use content marketing to their advantage by pointing out any crucial news regarding schools, restaurants, or transportation.

The Value Of A Real Estate Blog

If you want to attract viewers to your site, creating a blog can be a great way to provide valuable content. Kris Lippi, owner of the popular real estate website ISoldMyHouse.com, says that making your blog a reliable source of real estate information will bring people back to your site regularly.

ying your brand’s messaging and overall mission. Lippi stresses the importance of informative blogs for real estate businesses. Not only do they serve as valuable resources for clients and prospects, but they also help to fire up the site’s SEO. SEO-optimized blogs ensure that the business is visible and accessible to search engine-using leads. Higher SEO rankings come with the automatic credibility needed to arrange deals without lifting as much as a finger. This is because people trust Google, Yahoo, and Bing to return the best results whenever they search for a real estate business within their area. By creating informative blogs, businesses have the opportunity to conveying their brand’s messaging and overall mission.

Real Estate Blog Ideas You Can Use Today

If you’re looking for ways to improve your real estate blog, here are 15 ideas that can help. From coming up with new content ideas to ways to make your blog more productive, these tips can help you get more leads and turn your blog into a more effective marketing tool.

1. Housing Trends

There is no more universal topic for your potential audience than that of real estate housing trends. Whether trying to reach sellers or buyers, discussing trends in home sales, mortgage rates, and lending restrictions is a good place to invest energy.

If you want to stay up to date on housing trends, create a Google Alert for “housing trends.”

2. Local Events

Who doesn’t want to know about upcoming events in their community? From festivals to community projects and estate sales to charity 5Ks, let readers know about any upcoming, notable events in your real estate market.

If you want to be aware of what events are happening in your area, it is a good idea to subscribe to event updates from local websites and newspaper sites.

3. Feature a Local Business

If you know of any good places to get hamburgers, coffee, or happy hour drinks near the ballpark, your audience will appreciate your insight. Most likely, the businesses will also provide a link to your website, which will help improve the SEO of your real estate blog.

You should consider giving a talk or hosting a meetup at the featured business to generate more business.

4. Recreation Activities

If you’re looking for ideas for blog content, try brainstorming some ways to help your readers get active. For example, you could write about the best gyms in town or the best hiking trails for dog walkers. Exercising is not only good for our physical health but also for our mental wellbeing, so your readers are sure to appreciate your tips!

Including affiliate links to sporting goods or recreational equipment in your text can provide additional revenue.

5. Dog-Friendly

There is no shortage of places for dog lovers to take their pets, but it can be tough for residents to know where the best place to take their pets is. Dog groomers, dog-friendly restaurants, and other pet-friendly businesses are a great place to start.

If you want to encourage people to engage with your blog, ask them to share pictures of their own pets.

6. Don’t Forget The Kids

If you want to produce content that is helpful to parents and stands a good chance of being shared on social media, then you should look into writing about kid-friendly topics in your market. This could include things like finding the best pizza place for families or providing updates on the best schools in the area.

The best way to find out the best places to advertise your business is to survey your email list.

7. Testimonial Pages

One way to make your blog more credible and show that you have experience is to include testimonials from current or past clients. These can be in the form of written testimonies or videos. Having testimonials on your blog can be a valuable asset regardless of how you choose to present them.

You should ask your email subscribers for testimonials as you will be surprised at how many people will respond positively.

8. Home Maintenance

Wouldn’t it be great to know more about how to renovate your home to make it look better? What home improvements will give you the best return on investment? You can even go one step further and learn about topics like how to stage a home you’re planning to sell or how to avoid common problems when buying or selling a home.

To establish yourself as an expert in your field, one great tip is to create a video walk-through of a recent project you completed. This will allow potential customers to see your work in real-time and judge your expertise for themselves.

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9. Relocation Information

Reach people who are in the process of relocating to a new geographic region by providing resources and information that will help them with the transition. These resources can include information on buying or selling a property in the new region.

Collaborate with nearby businesses to establish collaborative ventures in which you promote them as an asset and potentially earn commission from referrals.

10. Share Your Story

Your real estate blog content is the perfect place to get a little bit personal and share your journey as an investor. You should write about why folks should work with you, how you got started, and what you’ve learned in your journey as an entrepreneur and investor. Also, you can share what you know about the investing industry that readers could apply to their own lives. Most people view the investor life as a dream aspiration, so let them inside your process. Doing this might be one of the most important selling tools you have.

It can be helpful to have somebody interview you in a Q&A session that covers the most typical questions you get as an investor. This can help you to be better prepared when fielding questions from investors.

11. Property Lists

If you are a real estate blogger, you can help your readers by providing content about property listings in your area. You can create lists of the cheapest, most luxurious, or best-valued properties. This will help establish your blog as a go-to source for information about local properties.

12. Local Getaways

If your readers are looking for somewhere to go on a weekend vacation or day trip, help them out by giving them some recommendations. This will show that you know what you’re talking about and are an expert on the area, which will make your readers trust you more.

13. Service Recommendations

If you are experienced in the industry, you probably have good relationships with other professionals that you can recommend to others. Use your blog to promote title companies, inspectors, etc. Only do this if you are confident in their abilities.

14. Home Decor

Would you be interested in writing a series of blog posts about interior design, based on your experience and expertise? You could focus on different styles of homes and offer readers tips on what works well in each style. You could also use examples from past projects to illustrate your points.

15. Rent or Buy

The debate over whether it is better to rent or buy a home is an excellent subject for real estate content. Talk about the pros and cons for both sides and how they differ depending on your financial situation and goals. Share stories about when you chose to rent or buy and why, and how the housing market plays into this decision.

Tips For Writing A Real Estate Blog

Aside from publishing great content, you will want to make sure that you are doing everything you can to make your blog more visible to your target audience. This means using the right keywords, tagging your posts properly, and promoting your blog on social media. Here are some tips to help make your real estate blog more successful: 1. Make sure you are writing great content that will be interesting and useful to your target audience. 2. Use the right keywords and tag your posts properly to ensure that your blog is visible to your target audience. 3. Promote your blog on social media to reach a wider audience.

    1. Tony Mariotti, CEO of RubyHome, believes that the most valuable content you can provide readers is content that helps answer their questions. “Don’t use sales-pitchy language, just be helpful and provide engaging insights and useful explanations,” he says. If you do this, your readers will be more likely to return to your site regularly.
    2. According to Robert Johnson, founder of Sawinery, it’s important to focus on local keyword phrases if you want to make the most of your website’s traffic potential. This means incorporating the keyword targets into your content in a way that will be useful for someone who’s interested in buying a home in your area. Additionally, your blog pages should be designed for the internet, with plenty of space between sections of text, an easy-to-read font, and headings for each topic.
    3. If you want to be a reliable source of content, you should post on a regular schedule so your readers know when to expect something new.

Try to connect with other bloggers who cover similar topics to what you cover on your blog. Getting to know these authors can help you earn a featured spot on their blog, which in turn can help build your blog’s reputation. Additionally, you can learn about what topics are popular and working well for your competitors.

  1. Images and infographics are a great way to spruce up your blog and make it more visually appealing. Infographics in particular are excellent for illustrating a concept or displaying statistics in an easy-to-understand format.
  2. Keep an eye out for new trends in the industry and make sure to blog about them to ensure that your readers are getting the most relevant information.

Setting Up Your Blog

When you’ve decided on some content ideas for your real estate website, start thinking about what kind of website you want. There are lots of different website hosts you can use, some of which are free or very low cost, like WordPress, SquareSpace, Wix, and others. These websites all have templates that you can rearrange to suit your needs when you’re setting up a blog. As you look at the different options, think about what would work best for your business goals in terms of organization and branding. You can usually customize basic templates to make them look more professional, so take advantage of those free and low-cost features, especially in the beginning.

You will have the opportunity to select and register a domain name when you choose a website platform. This is another opportunity to make your brand more recognizable and attract possible readers. Make sure your title is clear, and remember that you typically don’t want to change the core features of your website. This could undermine brand recognition as you establish an audience. With that in mind, think carefully as you set up your blog.

Popular Tools & Software

Before using any of the real estate content ideas mentioned above, consider how you will measure their success. There are many ways to gauge the success of a real estate website, blog, or social media page, so be proactive. A good place to start is by adding Google Analytics tracking code to your website. This free tool is one of the most popular ways to measure website performance. With it, you can track traffic, visitors, and more.

There are other tools you can use in addition to the basics to increase your tracking efforts and overall web performance. Google Search Console lets you monitor your presence in search results, for example when you search “real estate wholesalers in San Diego” does your business appear on the first page? What about the second? Google Search Console can help you track this position over time so you can see your improvements.

There are two popular tools outside of Google: Ahrefs and SEMRush. Ahrefs has an SEO keywords tool that allows users to audit their websites for the top performing pages, broken links, and more. This platform can also be used to help identify how competitor’s websites are performing. SEMRush is another option for tracking your overall web performance. This tool will help you identify certain keywords, traffic, and more.


Before you start a real estate blog, there are some things you should keep in mind. Here are 15 great ideas for blog topics that will keep your readers engaged. Follow our tips for writing a real estate blog to make sure your content is successful.