Agents who have been in the business for a while know that seller leads are very valuable. They usually don’t need much help to get to a deal. However, it can be difficult to get seller leads, especially compared to buyer leads, which there are too many of.
Although it can be difficult to find seller leads, it is not impossible. This article provides some of the best strategies for obtaining seller leads. Keep reading for useful tips.
1. Fighting Low Inventory
As of late, more potential buyers exist than sellers, making it a seller’s market. With fewer sellers, one is less likely to have one approach them.
However, you can overcome this issue by finding hidden inventory. There are plenty of ways to do this including:
- Talking to top producing agents
- Scouting abandoned properties
- Networking with home builders
- Converting FSBOs
- Prospecting expired listings
- Converting rentals into listings
- Helping homeowners in pre-foreclosure
- Developing relationships with banks and credit unions
- Working with divorce, bankruptcy, and pre-probate lawyers
2. Drive Traffic to Home Valuation Landing Pages
If a homeowner knows how much their home is worth, they may be more likely to sell it. If you direct them to a home valuation landing page, they can find out how much money they would get if they sold their home, and they may decide that now is the time to do it.
A lead generation service will provide you with seller leads that have been A/B tested, so that you can get the best results with fewer headaches.
3. Work with Expired Listings
An expired listing is typically a home that was unsuccessfully marketed by the previous real estate agent. These listings can be found on resources like the Multiple Listing Service (MLS) and REDX.
It can be tricky to convince sellers who’ve had their listing expire to work with you. You need to decide how you’ll contact them, and then find out why their home didn’t sell. Once you have that information, you’ll need to show them that you can do what their agent couldn’t.
The more doors you knock on, the more likely you are to succeed.
3. “What’s Your Plan?”
Every consumer knows more than one agent.
Having the last touch with a homeowner who is ready to sell gives an agent a significantly higher chance of winning the business. This “right message at the right time” strategy is simple to execute.
How many of the leads in your database are planning to sell within the next three months, six months, or twelve months? Knowing this will allow you to create a follow-up strategy that is tailored to each individual seller’s timeline.
At the beginning of the year, it’s a good idea to shoot your boss an email asking what their plans are for the upcoming year. After a few months have passed, you could shoot them a similar message with one small tweak, “Have your plans changed?”
4. Branded YouTube Pre-Roll Ads
By 2022, almost all internet traffic will be videos. Therefore, it is not surprising that most consumers have said they discovered new products and brands on YouTube. This is why we are enthusiastic about giving this strategy to you.
YouTube pre-roll ads are video advertisements that play before a video. They are a practical way to increase brand awareness, build your influence, and generate sales.
If you have a YouTube channel, you can create an ad targeting people in the area you want to reach. These ads are typically only 15-30 seconds long, but can be up to 2 minutes long. This strategy can be effective in establishing your brand as a local authority so that when a buyer or seller needs to find an agent, you’re the first to come to mind.
5. Join a Team of Well-Known Agents
A real estate team may have some advantages and disadvantages, but if you work with trained professionals, they may be able to show you how to find seller leads.
In addition to networking with top producers, you may be surprised at how far that will get you.
Scott Berens CEO of Balsamo Homes Los Angeles, California
” Many people in the real estate industry focus on generating leads from buyers. However, there are also many creative ways to generate leads from sellers.
If you want to find potential clients who are interested in listing their home with you, one way to do this is to compile a list of all homeowners in your area who have recently sold their homes. You can then reach out to these homeowners and ask them how they found their real estate agent.
You can attract seller leads by running targeted ads on social media and search engines using specific keywords and phrases that homeowners are likely to use when searching for a real estate agent.
If you want to generate seller leads, one way to do it is to network with other real estate professionals. Attend local events related to real estate, and introduce yourself as a seller’s agent. You never know who you might meet, and they may be able to refer you to some great leads.
5. Network with Local Businesses
If you network with local business owners using the right tactics, they may think of you favorably and refer you to their customers.
Talking to the business owner and writing about their business in your blog can help seal the deal.
6. Work with Homeowners on the Brink of Foreclosure
If homeowners fall behind on their payments, they may have to sell their home or go into foreclosure. Homeowners in pre-foreclosure can be found by accessing public records or through sites like REDX.
If the homeowner wants to avoid foreclosure, you can help them by taking some specific actions that vary based on state law. You’ll need to do some research to figure out what to do.
If you help them out, they won’t foreclose and ruin their credit, and you’ll get an opportunity to sell.
7. Find Seller Leads in Your Sphere
Some agents try to find leads for selling from sources that are less reliable instead of looking for them in places that are more likely to have them.
If you have good relationships with people in your network, they are more likely to do business with you. To build and maintain these relationships, you can attend local events, stay in touch via email and social media, and support community causes. The more connections you make and maintain, the more clients you are likely to get.
8. Create a Strategy for Lead Nurturing
A lead nurturing strategy is a plan that uses a variety of methods to build relationships with potential customers over time. These methods can include phone calls, emails, social visits, and so on.
You can ensure you are always aware of your clients’ positions in the sales funnel and the next actions to take by automating your campaign management through your CRM. This will prevent you from ever missing an opportunity to make contact.
9. Convert Renters into Sellers
Its more profitable to find clients that are selling than renting.
If you want to turn your renting clients into selling clients, educate them on how much their home is worth and the disadvantages of renting, such as having to pay for repairs and collecting rent.
10. Try the Cold Call
Although cold calling may not be the most pleasant task, statistics suggest that it is just as effective as sending out 10 postcards. Furthermore, it is a more cost-effective option.
Set aside a few hours each day to make cold calls, focusing on homes for sale by owner (FSBOs) and expired listings.
11. Build a Network of Local Service Providers
If someone is selling their home, the people who provide services like painting or installing windows will probably hear about it before anyone else. This is because they will need to renovate the home before putting it on the market.
In order to develop strong relationships with service providers, it is necessary to offer mutual benefits – “you scratch my back, I’ll scratch yours.” For example, writing positive reviews of their company will increase the likelihood that they will return the favor when they hear of someone in the community who is interested in selling.
12. Work Open Houses
Many of the people who come to open houses are looking to sell their own homes, so be prepared to talk to them about selling and hand out plenty of business cards.
13. Send Out Postcards
Although cold calling may be more effective than mailings, postcards should not be eliminated from your campaign.
When sending out postcards, try to send out more than just advertisements for your business. If you can send birthday greetings, congratulatory cards, and other cards, you’re more likely to be the first one they call when they’re looking to sell.
14. Network with House Flippers and Real Estate Investors
Investors who buy and sell property for a living can be good sources of clients if you want to sell more property. Network with these investors and let them know how you can help them make a profit through aggressive marketing of their properties.
Ashley Chambers Seasoned Real Estate Investor Los Angeles, California
Most real estate investors get their leads from relationships, word of mouth, and references. Some real estate investors also look online at places like Craigslist, Facebook Marketplace, FSBO, Zillow, Realtor.com, and other websites.
The sellers of distressed properties contact us because we focus on people who are very eager to sell their houses quickly. We communicate with the sellers, agree on prices, terms, and timelines so that investors never have to meet the sellers in person.
15. Change Your Content Angle
Without quality content, you can forget about ranking high in search engine results pages, generating leads, or even closing a sale. Content is key when it comes to engaging and educating potential buyers and sellers, as well as establishing yourself as a thought leader in your field. If you don’t have quality content, you’re not likely to rank high in search engine results pages, generate leads, or close a sale.
If you want to bring in more sellers, try publishing articles with topics that will appeal to them, such as “What You Need to Do to Get Top Dollar for Your Home” and “How to Sell Your Home in a Buyer’s Market”. You can distribute this content via social media, groups, and blogs. The leads should start coming in soon enough.
Jason Simard is the owner of the Sims Real Estate Group, and he has been a licensed agent for more than seven years.
” As a real estate professional, you should have a blog where you write about different related topics. This is easy to do, and it’s something that your clients will appreciate. By providing them with useful information through your blog, you will turn them into leads. Write about creative ideas, share event information and experiences, and add testimonials from your clients to help grow your business.
Hashtag research can be tricky but it can also be very useful. You can learn about marketing ideas, what clients want, and the current market. Hashtags on Facebook and Instagram can tell you about cities, prices, and other things that you might be interested in. This can help you attract potential customers.
It can be overwhelming trying to figure out where to start when you’re presented with 15 different lead generation strategies.
Choose the strategies that you are most comfortable with and that you feel will be the most successful.
Mark off the strategies on the list that you know you will never do so you can focus on what matters to you and your business.
Don’t expect to get everything right the first time. Allow yourself time to slowly implement these strategies one at a time. This will help you get the best results.
Let’s get to work!