Real estate agents can use social media to attract leads, keep them engaged, show off their value, and ensure that users come to them when they need real estate services.
If you want to increase conversions on social media, follow these tips:
- Engage with your audience. Respond to comments and questions, and start conversations.
- Share relevant and timely content. Make sure your posts are interesting and useful to your audience.
- Use powerful visuals. People are more likely to engage with posts that include images or videos.
- Be consistent. Post regularly, and don’t forget to promote your social media pages on your other marketing channels.
1. Start Conversations
While posting images and content on your social media pages may be effective, it is important to also take an active approach which engages people and starts conversations. Here are a few suggestions on how you can do this.
What do you think of using questions to get people engaged? Do you think people would be more likely to engage with a post if it was in the form of a question?
2. Use Catchy Text
Your titles should be eye-catching to draw people in and should be targeted to your audience to ensure that your post is ranked highly on social media.
There are certain rules you should consider when creating text to your post. These include:
- Use FOMO to Create a Sense of Urgency. For example, you could say something like, ‘take advantage of Chicago real estate before interest rates start to rise’.
- Keep it Short and Sweet: People on social media don’t have a lot of time to deal with bulky text. Get to the point and say what you need to say in as few words as possible. Include important points early on.
- Use Alliteration: Alliteration involves using words that start with the same letter. It makes text catchier. Rhymes can have a similar effect.
- Use Numbers When Possible: Statistics will provide people with evidence of how effective your services are.
- Use Brackets or Parenthesis: They help build curiosity.
- Use CTAs: The last sentence of your post should be a CTA letting users know the purpose of the content and what you want them to do after reading whether it’s signing up for a newsletter or checking out a property.
3. Focus on Variety & Be Your Authentic Self on Instagram
Consider focusing heavily on social media marketing for real estate. From what we’ve seen from some of the most successful real estate agents, you need variety on your Instagram account. You don’t want to post boring listings or facts all the time. It’s important to have a balance between posts about your personal life, interests, and real estate. All the posts should be tasteful and give viewers an idea of who you are as a person.
Your posts should include a mixture of good real estate photos and tips, as well as behind-the-scenes videos of you doing different activities (including staging a house, doing an interview, doing a tour, and so on). The most important factor in all of this is that you have to be your authentic self in your posts.
4. Learn the Best Times to Post on Different Social Media Platforms
It’s important to learn when the best times are to post on different social media platforms, even if you have the best content in your city, because otherwise your audience won’t see it.
5. Get a Professional Logo Before You Try to Build Your Brand on Social
Many of the most successful logos in the world were either created by the company’s founder or are very simple in design. If you’re just starting out building your real estate brand on social media, one of the worst things you can do is neglect the fundamentals. You’ll need high-quality headshots and a professional logo at the very least. A lot of the most iconic and successful logos out there were either designed by the company’s founder or are very straightforward in terms of design – so don’t think you need to spend a fortune on your logo to make it look good.
You can create a professional logo for your website, business cards, and social media accounts quickly and affordably by using a service like Tailor Brands.
7. Use Video
Video is a form of media that is becoming increasingly popular on social media platforms. Many social media users want to see more videos from the brands that they follow.
Video is effective because it provides both visual and audio elements, telling people the entire story. It is also more engaging and more memorable than other forms of media.
It’s generally a good idea to keep videos posted on social media short. People tend not to have a lot of time to watch videos when they’re scrolling through their feed, so something that’s two minutes or less is usually best.
8. Host and Advertise Events
Events are an excellent way to connect with your target audience in person. You can host live workshops, fundraisers, and other events to meet people face to face. Social media platforms offer a variety of tools to advertise your events. For example, you can create events in Facebook and invite friends and followers or post fliers for your event on other platforms.
You can host events on various social media platforms, such as Facebook, Instagram, YouTube, Linked In, Twitter, Twitch, and TikTok. You can use apps like Restream to host your event on multiple platforms simultaneously.
Live events are a cheaper and easier way to reach a wider audience than face-to-face contact.
9. Use Paid Ads
Social media is great for businesses because most platforms offer free ad services. These are relatively inexpensive and businesses can target a specific audience to ensure they are reaching users that are likely to convert.
The ad company also provides analytics to help you determine how well your ad performed. This information will help you understand what content appeals to your audience, when is the best time to post that content, and what formats work best.
You can use A/B testing to compare the performance of a blog post against a video for the same content.
10. Switch Up Location Tags on Instagram
If you’re looking to boost engagement on your Instagram posts, try tagging them with different locations instead of just tagging the same area over and over again. This will help you reach a wider audience.
Although you don’t need to be in a specific place to tag something, your tags should make sense. Therefore, don’t tag a country club in your area just so you look cool in your story. Instead, think of locations that mean something to you and your followers.
11. Ask Your Followers Questions to Build Engagement
At the end of the day, people buy from people, not businesses. You’ll find that when you post a listing and ask your followers a question, you tend to get more engagement and exposure. If you just post a photo of a kitchen, for example, it’s not as engaging as asking your followers what they would cook in that kitchen. People want to follow YOU, not just your business. So mix it up and post about your lifestyle, family, and friends—and keep it real. At the end of the day, people buy from people, not businesses.
12. Remember The 80/20 Rule When Choosing Platforms to Focus on
The Pareto principle is the idea that 80% of your results will come from 20% of your efforts. This principle can be seen at work in your lead generation, advertising, marketing, and personal relationships.
Keep the Pareto principle in mind when choosing social media networks to spend time on.
13. Focus on E.A.T.
Also, by replying to comments, you let your followers know you are listening to them. Interacting with your followers is a great way to show them that you care about what they have to say. Asking questions is a great way to get your followers to engage with your content. Byreplying to comments, you let your followers know that you are listening to them. This engagement will help you better understand what content to post in the future.
Authenticity is important in real estate photography because it helps potential buyers see how a property looked before it was made presentable for sale. Showing both the finished product and the work that went into getting it ready for sale helps potential buyers understand the value of the property.
As an agent, you have the opportunity to show off your expertise by sharing your thoughts on why one apartment layout is better or worse than another, or what makes a particular neighborhood unique. Posting photos of listings or neighborhoods is a great way to catch people’s attention, but sharing your insights and expertise is what will really set you apart and make people want to follow you.
14. Post a 50/50 Mix of Business & Personal Stories—Think Aspirational & Celebratory
If you can, try to mix your posts up with some stories featuring you, your team, and client work as well as personal posts featuring your hobbies, friends, and family. To get the most engagement on Instagram, post several stories at three different points in the day, every day. A mix of posts featuring you, your team, client work, and personal hobbies, friends, and family will make you seem relatable and prolific in business.
Make sure your posts are aspirational and celebratory, but be careful not to come across as boastful and self-centered. This won’t go over well with your audience, and you’ll get less of a reaction from them.
15. Incorporate Client Testimonials
Client testimonials are a great way to improve your social media strategy and get more leads.For example, if you share positive reviews of your business that past customers wrote, this can be very helpful to prospective clients. This may be the difference between you and your competitors. If you include stories, photos, and numbers to support your testimonials, circulate this content on your social accounts, and you should see an increase in leads.
16. Don’t Be Afraid of Paid Social
James Rozanski is the former head of marketing at REAL New York. He stated that Facebook and Instagram offer plenty of great targeting opportunities for agents. These opportunities include being able to target specific areas, interests, periods of people’s lives, or any combination of these factors. Many agents are hesitant to spend more money, but when you consider where people are spending a lot of their time, it makes sense to put some effort into these social media platforms.
17. Get in Early on Newer Platforms Like TikTok
Wouldn’t it be great to be one of the first Realtors to start using popular social media platforms such as YouTube or Instagram? After years of experience using these platforms, you would be an expert on how to get followers and views. You would also be ahead of the competition, knowing all the tricks to get people engaged.
Don’t write off new social media platforms without taking the time to learn about them first. If you’re successful in building a following, it could lead to new career opportunities. For example, New York City agent Madison Sutton recently found herself in the middle of a bidding war between two luxury brokerages based on her success on TikTok.
