If you want to get more traffic to your real estate website in 2020, you should invest in a content marketing strategy. This is because websites with a content marketing strategy are expected to have conversion rates that are nearly several times higher than websites without a content marketing strategy.

If you had the opportunity to drive thousands of qualified leads to your website for free, would it be something you would be interested in?

If someone were to ask if you wanted a million dollars, your answer would likely be yes. Who wouldn’t want a million dollars?

Each real estate agent has the potential to bring thousands of interested prospects to their website at no cost.

How can that be possible? And if it is, what is the downside?

Bring in Tons of New Web Traffic with Content Marketing

First and foremost, content creation does have a cost even though it can be done cheaply or even for free. The primary cost of a content marketing strategy is time. To be successful, you must be willing, able, and disciplined to produce quality content on a regular basis.

But does content marketing work?

Do content marketing strategies work? Yes, most successful agents have a content marketing strategy.

Active content strategies on agents’ websites result in more traffic and leads than those without a content strategy. This is because the real estate process is complex and clients often turn to Google with their questions.

The goal of this content is to understand the types of questions that buyers and sellers often have so that relevant and helpful answers can be provided.

The text can be rewritten so that it is more likely to be chosen by a search engine such as Google. This will make it more likely that the text will answer the questions of buyers and sellers.

If you solve your customer’s problem, you will prove your expertise in real estate and they are more likely to come to you with future questions. When they need real estate services, they will be more likely to come to you instead of someone else.

Content marketing is important because it helps you deliver information to potential customers who are interested in what you have to say. In order to create content that is effective, you need to understand your audience and what they want to hear. You also need to determine the best way to deliver that content so that it is easily accessible and easy to digest.

What’s the Content Creation Process?

The content creation process has 3 main steps:

  1. Find and target a problem that lots of home buyers and sellers have.
  2. Create a piece of content that provides a solution to those problems
  3. Get this piece of content in front of those home buyers and/or sellers

It’s really that straightforward. Everything else just details.

What Problems Do Buyers and Sellers Want To Solve?

Specifically, homeowners want to know how to:

  • Increase their home’s value
  • How to sell their home faster
  • How to choose the right real estate agent
  • Make the right decisions as a homeowner

Home sellers want to know how to:

  • Get the best price for a home
  • Get a mortgage with the best possible terms
  • Choose the right real estate agent
  • Decide on whether to buy or rent a home

Both buyers and sellers usually have questions related to their finances, homeownership, and lifestyle.

Choose the Right Topic

How has working with homeowners during the listing process been difficult for you? Write down your thoughts on a pad of paper.

After that, consider your unique selling proposition. What is it about you that makes you the best real estate agent for your clients? What is your real estate niche? What makes you the best real estate agent for your clients?

If you are unsure about what to write about, we have many articles with ideas for blogging topics.

What Content Is Best For Real Estate?

New content types are constantly emerging.

But 3 of the most effective ones for real estate are:

  1. Blogs/Articles
  2. Infographics
  3. Videos

1. Blogs/Articles

There are a lot of blog posts and articles being created every month. WordPress reports that 70 million new blog posts are created each month on WordPress alone.

While this number may seem intimidating and make you feel that you have ZERO chance of getting your content read, here are some reassuring facts:

The internet requires a constant stream of content to satisfy its users. While there is a large supply of content, the demand is even greater.

Second, most of the new content is not well written and is not optimized well for search engines. The worst part is that most of the content does not offer enough value to keep the reader coming back for more.

This means that it is definitely possible for your content to be seen by others, especially if it is tailored to a certain group of people in a specific location.