As the world increasingly moves into the digital sphere in response to the global pandemic, companies are searching for the best commercial real estate advertising strategy to embrace the unprecedented challenges and unexpected opportunities of these uncertain times.
Fluctuations in the global economy are making companies reassess their strategies for advertising commercial real estate, making sure that they are targeting the right audience in the most efficient way possible.
If you want your commercial real estate ads to reach a bigger, more engaged audience, you need to know how to choose the best channels.
Now more than ever, being savvier about advertising your commercial real estate offerings can help you take advantage of the different benefits offered by different channels, including:
- Instant access to a large, engaged, and interested audience
- Flexibility and fast results to test different marketing messages and targeting profiles
- Powerful and detailed analytics to track your spend and monitor ROI
What are some ways to advertise commercial real estate in an ever-changing world?
Learn about the top five advertising channels for your commercial listings, including their audience profiles, ad formats, and pricing estimates. Additionally, check out our post with great commercial real estate marketing ideas as inspiration for expanding and enhancing your company’s digital footprint.
What Is Real Estate Marketing?
The main purpose of real estate marketing is to let people know what your business is all about and what makes it special. This is done through promotion, which can take many forms such as advertising, public relations, and content marketing. The goal is to attract potential clients and customers and then close deals with them. Marketing is important for nearly every business, and real estate businesses are no different.
In short, real estate is buying, selling, or renting land, buildings, or housing.
Marketing is often confused with advertising or sales, but they are actually two different concepts. Advertising is just one type of marketing, aimed at creating interest in a product or service. When you ask someone about marketing, they may not think of it as something that sells products or services. Marketing is the action of selling products or services through advertising, promotion, or market research. Advertising is just one type of marketing that is meant to create interest in a product or service.
If you are involved in the real estate industry in any capacity, you should be using real estate marketing to grow your business.
The key to success in real estate marketing is generating leads. This means creating customer interest in your business’s products or services in order to convert them into customers.
An “opt in” occurs when someone sends you their email address and contact information to receive more information about your offer.
Your real estate marketing offer could be any number of things, such as a property for sale, an apartment for rent, real estate agent services, leasing services, or property management.
Real estate marketing is designed to generate interest in your company’s products and services among potential customers.
You’re probably thinking, “My house isn’t a product, so how can it be sold in the market?” Real estate is not sold in a store, so how does this work? What kind of competition is there for real estate?
Well, now that you know the definition and premise of real estate marketing, let’s move on to the next topic and find out more clues about how marketing is used efficiently within the real estate industry.
Who Uses Real Estate Marketing?
Who uses real estate marketing? Anyone who operates and provides goods or services within the real estate industry will use real estate marketing.
Users of real estate marketing include:
- Real Estate Agents and Realtors
- Real Estate Brokers
- Property Managers
- Real Estate Investors
- Homeowners looking to rent their property out
- FSBO (For Sale By Owner) Home Sellers
- Landlords attracting tenants
- General Contractors
- Title Companies
- Local Businesses Serving The Real Estate Industry
- House Flippers
- Real Estate Wholesalers