Technology has improved a lot since it was first introduced to the world. It progresses very quickly, faster than anyone could have anticipated.

As tools and technology continue to surprise and amaze us, it is no surprise that real estate professionals feel overwhelmed with what quality marketing includes.

Lead generation for real estate professionals is constantly changing, making it a challenge to keep up with the latest trends.

This means that strategies that worked in the past may not work now, so it’s important to find new, promising strategies for generating leads.

how to pick the best software development company We have created a short guide to help you choose the best software development company.

  • how lead generation works
  • accompanied by some of the best strategies to use today.

So, let’s get started.

1. What Is Lead Generation in Real Estate?

You can generate leads in a number of ways, but some of the most common include content marketing, lead magnets, webinars, and email marketing. Lead generation is a process of attracting, engaging, and converting potential buyers into new leads. In other words, you are creating an interest in your offerings and making people invested in what you’re selling. You can generate leads through a number of channels, but some of the most common include content marketing, lead magnets, webinars, and email marketing.

In the real estate industry, lead generation encompasses a variety of different activities, from using the right real estate software to creating a quality website to using various strategies for a better customer experience.

essentially, if you want to succeed in the real estate industry, you need to be up-to-date with the latest marketing trends and techniques.

These include

  • open houses,
  • local community events,
  • virtual tours,
  • cold calling,
  • and other methods that we’ll discuss later in this article.

I’m not saying that the normal marketing strategies wouldn’t work for you, but you should also try out some of the newer lead generation methods that are specific to real estate.

Understanding the Real Estate Lead Generation System

Two categories for real estate leads exist today.

The first is inbound marketing.

The second is outbound marketing.

Let’s take a look at what these two encompass.

Inbound Marketing

Inbound marketing is a marketing technique that focuses on getting customers to come to you, rather than you going to them. Inbound marketing includes activities like social media marketing, content marketing, and search engine optimization (SEO) that attract people to your business.

Outbound Marketing

In order to engage in outbound marketing, you must first understand who your target audience is and what they need. Typical activities that fall under outbound marketing include email marketing, direct mail, telemarketing, and event marketing.

Now that you know this, the main question arises: which is the best way for real estate businesses to growth?

Here is some free advice for real estate marketing- use a mix of inbound and outbound marketing to get the best results. As people move through their customer journey, you need to tailor your activities to attract more leads.

The type of marketing you choose and how you implement your strategies determines how you capture leads.

For example, some real estate agents host open houses or send out printed forms for events. Other real estate agents post an online form on their website, requesting details about their customers’ preferences.

Whichever direction you choose to go, it is crucial to keep a record of all your activities and, potentially, even store them in a customer relationship management system designed for the real estate industry.

2. The Best 15 Strategies for Generating Real Estate Leads in 2022

The importance of new leads has been discussed, so it is time to focus on how to generate them in the real estate business. Here are some of the best ways to do so.

1. Positive Customer Feedback

Positive reviews play a huge role in the real estate industry. Most buyer leads come from either the good reputation of the real estate agent or the property itself.

Always using testimonials to establish a brand’s reputation is a good idea. People usually purchase homes, offices, or properties that they will use for a long time, so reputation is very important.

Actionable Tips on Using Testimonials to Generate Leads

If you want to generate leads more efficiently, you need positive customer feedback to help promote your business. This can be in the form of reviews on your website, testimonials, and videos with real customer feedback.

Since not many real estate agents specialize in generating feedback, it can be difficult. However, there are tools like Vidbot that make it easy. By using tools like this, you will be able to attract leads to your open house, social media platforms, and listings.

If you want to learn how to use this platform, you can sign up for a free demo at VidBot.TopLine.Rocks. Testimonials from other people can be a powerful tool for generating leads.

Aren’t sure about testimonials and referrals just yet?

A large majority of both buyers and sellers use agents that are referred to them by friends, family, or neighbors, with 41% of buyers and 63% of sellers falling into this category.

It is especially important to generate leads for a new real estate business. By attracting buyers or property owners who want to sell, you will have an advantage at any point in your journey.

2. Landing Pages

It’s no longer a choice to have an online presence — it’s a necessity. An online presence is now a necessity in the real estate business if you want to be successful. This is because technology has become such a big part of our world and other real estate agents understand this. They are paying for ways to make sure they are seen online through websites and ads. You need to do the same if you want to stay competitive.

If you know where to focus your attention and how to use content to generate leads, it doesn’t have to be so expensive or difficult.

It all starts with landing pages.

It’s becoming more difficult for real estate agents to turn online clicks into conversions. According to the National Association of Realtors, the average conversion rate for real estate leads is only 0.4% to 1.2%, compared to the reported 2% to 3% average.

One of the most important aspects of lead generation is creating landing pages.

Most real estate agents don’t put a lot of effort into optimizing their landing pages, resulting in low conversion rates. They focus on attracting leads through cold calling or email campaigns, rather than making their pages ready for when people visit them.

It’s a shame that not more companies take advantage of landing pages to increase their leads by 55% according to Hubspot.

3. Lead Segmentation

The majority of your email list, people you contact by phone, and those who receive your newsletters are most likely already customers or leads that you have in your system. These are people that have used your services, or reached out to you at some point and have your business card.

If you want to keep your good employees in your real estate business, you need to focus on retention.

Here is why:

It’s important for real estate businesses to focus on impressing both their current customers and generating new quality leads. Segmentation can be a helpful tool in achieving this goal.

Actionable Tips on Using Segmentation for Real Estate Lead Generation

There are many ways to segment the leads. Some of them are:

By level of activity

This means that you would be dividing leads into two categories based on how interested they seem in your company. “Hot” leads are those who are interacting with your site, social media, and content, while “cold” leads have not shown any recent interest.

By behaviors

You can segment your audience based on different behaviors, such as subscribing to your newsletter, downloading your guides, or commenting on your blog posts.

By demographics and other buyer persona segments

One way to improve your marketing strategy is to segment your customers and leads based on characteristics such as age, gender, and location. By doing this, you can better tailor your marketing approach to each group, which can lead to more successful outcomes.

If you have a lot of information and you have divided it into sections, the next thing to do is to use those sections to create different plans in the form of emails, website content, and social media posts.

How can you do this?

If you sort your leads into categories, like “hot” and “cold,” you should create separate strategies for each. Hot leads require a more personalized approach to push them towards making a decision. These are your “exclusive” leads – people who are very close to becoming actual customers.

Sales strategies for “cold leads” (potential customers who have had no prior contact with the company) might include an email drip campaign or cold calling.

4. Local SEO

44% of all real estate buyers start their search online, and 95% of buyers will use the internet during the process at least once, according to the National Association of Realtors.

For you as a real estate agent, this means that you should carefully consider how you use your time and money when marketing your properties. Instead of trying to be everything to everyone, focus on targeting a specific audience with your marketing efforts. By doing this, you’ll be able to attract more qualified leads, which will save you time and money in the long run.

To rank well in Google, you need a website. This way, when potential and free leads are searching for real estate agents in the area, they’ll come across your pages.

You can improve your ranking in local search results by using local SEO techniques.

Actionable Tips on Using Local SEO for Real Estate Lead Generation

If you have a realtor business, you should make sure you are on Google My Business and optimize your page. This will help you get higher results when people search for real estate agents in the area.

You will have a higher ranking on the map if you do this correctly, which can lead to more phone calls, foot traffic, and website visits for your real estate business.

Some other ways to improve your local SEO include:

  • Start to build links
  • Set up on-page local SEO signals
  • Get yourself listed in online directories
  • Manage the online testimonials (You can book a meeting to get started with this right away)
  • Engage with social media users
  • Use structured data markups
  • Post about local events in the real estate business

5. Social Media

No matter what you are promoting or what type of leads you want to attract, social media is a key part of your strategy.

Just check out these HootSuite stats to see the impact it can have:

Actionable Tips on Using Social Media Marketing for Real Estate Lead Generation

There are several social media platforms that are important for real estate businesses to invest in for social media marketing, including LinkedIn, Facebook, Twitter, and Instagram.


If you stop and think about it, LinkedIn is the clear-cut choice. It’s a platform used for professional networking, which is where your sales leads go to look for real estate agents.

Twitter and Instagram

To attract lots of traffic, use platforms like Twitter and Instagram. Visuals are very convincing to people looking to purchase a property, so Instagram is a great platform to use.


Of course, there is Facebook which provides tons of opportunities for professionals to reach thousands of potential leads through ad campaigns. These opportunities include forming local groups, posting content, commenting, and sharing in other posts.

6. Planning Your Meeting Agenda 

A good way to start understanding your community’s needs is to first identify the most important topics. Once you have a list of these topics, you can then begin to organize them by creating an outline. This outline should identify each topic’s subtopics, common questions, and the flow of discussion. By taking these steps, you will be better prepared to identify and provide solutions to the issues that matter most to your community.

You can research this issue by looking for potential Facebook groups or online forums related to your community. If there are any, this is also a good place to advertise the Community Q&A. Right now, there are a lot of global topics that also relate to your community, which is why I suggested the talking points stated earlier in our ongoing description.

These include:

  • The latest COVID-19 guidelines
  • Updates on schools re-opening
  • The local economy
  • The current local real estate market

Keep It Factual And Unbiased

If you want to ensure that people don’t stop listening to you, it’s best to avoid any topics that might be controversial, divisive, or political. Stick to facts and information instead. If people share their opinions and ask questions, do your best to give unbiased responses.

Facebook groups, forums, and the comments sections of local online articles are all great places to research questions. You don’t need to have all the answers, as other people will chim in as well, but it’s a good idea to be prepared as much as possible. Additionally, the more information you can provide, the better you’ll look to your new contact list.

7. The Follow-Up

  • Make sure to send a thank-you email to everyone that attended your meeting, and reach out to gauge their interest in possibly making the community Q&A an ongoing event every 2 weeks or so.
  • Regardless of whether they attended 100% of those leads should now be in your CRM database.
  • You can get them set up on drip emails, reach out with an offer to have coffee, and talk about their real estate needs, etc.